DETAILED ACTION
Notice of Pre-AIA or AIA Status
The present application, filed on or after March 16, 2013, is being examined under the first inventor to file provisions of the AIA .
Claim Objections
Claims 8 and 18 are objected to as being dependent upon a rejected base claim, but would be allowable if rewritten in independent form including all of the limitations of the base claim and any intervening claims.
Response to Arguments
Applicant’s arguments with respect to claim(s) have been considered but are moot because the new ground of rejection does not rely on any reference applied in the prior rejection of record for any teaching or matter specifically challenged in the argument.
Claim Rejections - 35 USC § 103
The following is a quotation of 35 U.S.C. 103 which forms the basis for all obviousness rejections set forth in this Office action:
A patent for a claimed invention may not be obtained, notwithstanding that the claimed invention is not identically disclosed as set forth in section 102, if the differences between the claimed invention and the prior art are such that the claimed invention as a whole would have been obvious before the effective filing date of the claimed invention to a person having ordinary skill in the art to which the claimed invention pertains. Patentability shall not be negated by the manner in which the invention was made.
Claim(s) 1-3, 9-10, 12-14 and 19-20 is/are rejected under 35 U.S.C. 103 as being unpatentable over Kelly et al (US PG Pub No. 2019/0132275), in view of Karp et al (US PG Pub No. 2015/0304447).
Regarding claims 1 and 12, Kelly et al teaches a method of processing media content (Abstract; Figures 1, 4, 7 and 9), the method comprising:
obtaining a content identifier associated with an item of media content (Para. 0051, 56 teaches receiving a plurality of target identifiers from the source user device. Further, the target identifiers, in an instance, may be attributes that may reflect something of interest with regard to users and/or social media platforms with which the source user device may wish to share the digital content);
obtaining, at a server, from a content owner, the item of the media content (Para. 0051, 0066)
based on the content identifier, determining the customization profile, a first media platform, and a second media platform associated with the item of media content (Para. 0051, 0066. The online platform 100 may identify the plurality of social media servers of the plurality of social media platforms based on the target identifiers and processing the digital content based on a plurality of platform characteristics corresponding to the plurality of social media servers);
cause first content associated with the item of media content to be displayed via the first media platform (Figures 4, 7; Para. 0059-60. Allow a source user device 414 to live stream the digital content that may be transmitted to a plurality of target user devices (such as target user device 416A, 416B, 416C) and processing the digital content based on a plurality of platform characteristics corresponding to the plurality of social media servers); and
cause second content associated with the item of media content to be displayed via the second media platform (Para. 0059-60. Allow a source user device 414 to live stream the digital content that may be transmitted to a plurality of target user devices (such as target user device 416A, 416B, 416C) and processing the digital content based on a plurality of platform characteristics corresponding to the plurality of social media servers). The reference is unclear with respect to a customization profile that describes a user experience related to the item of media content; providing the customization profile to the first media platform according to the user experiences of the customization profile; and providing the customization profile to the second media platform according to the user experiences of the customization profile.
In similar field of endeavor, Karp et al teaches a customization profile that describes a user experience related to the item of media content (Abstract, Figure 1; Para. 42-45, 54-55); providing the customization profile to the first media platform according to the user experiences of the customization profile (Figure 1; Abstract, Para. 0045, 0054-55); and providing the customization profile to the second media platform according to the user experiences of the customization profile (Figure 1; Abstract, Para. 0045, 0054-55). Therefore, it would have been obvious to one of ordinary skill in the art to modify the reference before the effectively filing date of the claimed invention for the common knowledge purpose of allowing content creators to modify/edit information that is being displayed to end user to create more advertising opportunities.
Claims 2 and 13 are rejected wherein the first media platform includes a first media streaming platform, and wherein the second media platform includes a second media streaming platform (Kelly: Para. 0051. Instagram and Facebook).
Claims 3 and 14 is rejected wherein the customization profile is based on user input associated with the item of media content (Kelly: Para. 0059 teaches at various points user input necessary to trigger or control the processes).
Claims 9 and 19 are rejected wherein determining, based on the content identifier, the first media platform and the second media platform includes (Kelly: Para. 0052. the plurality of target identifiers may include a plurality of user identifiers associated with a plurality of social media platforms):
obtaining a first identifier of the first media platform associated with the content identifier; determining the first media platform using the first identifier (Kelly: Para. 0052. first user identifier of the plurality of user identifiers may be associated with a first social media platform of the plurality of social media platforms);
obtaining a second identifier of the second media platform associated with the content identifier; and determining the second media platform using the second identifier (Kelly: Para. 0052 a second user identifier of the plurality of user identifiers may be associated with a second social media platform of the plurality of social media platforms).
Claims 10 and 20 are rejected wherein determining information associated with the item of media content presented on the first media platform; and determining, based on the information, that the item of media content is presented on the second media platform (Kelly: Para. 0053, the plurality of digital content (such as a live video) generated from the source user device may be streamed live on the plurality of social media platforms such as Facebook™, Instagram™, and/or Twitter™ in the real-time).
Claim(s) 11 is/are rejected under 35 U.S.C. 103 as being unpatentable over Kelly et al, in view of Karp et al.
Regarding claim 11, Kelly and Karp, the combination teaches limitations discussed with respect to claim 10. The combination is unclear with respect to wherein the information associated with the item of media content includes at least one of a channel of the first media platform on which the item of media content item is presented, a title of the item of media content, a duration of the item of media content, pixel data of one or more frames of the item of media content, and audio data of the item of media content. However, the examiner takes official notice that both concepts and advantages are well known and expected in the art. It would have been obvious to one of ordinary skill in the art to modify the combination by specifically adding the information associated with the item of media content includes at least one of a channel of the first media platform on which the item of media content item is presented, a title of the item of media content, a duration of the item of media content, pixel data of one or more frames of the item of media content, and audio data of the item of media content before the effectively filing date of the claimed invention for the common knowledge purpose of identifying/ ensuring accurate content was presented for best end user experience and collecting information for ecommerce opportunities.
Claim(s) 4-6 and 15-16 is/are rejected under 35 U.S.C. 103 as being unpatentable over Kelly et al, in view of Karp et al, further in view of Kulas et al (US PG Pub No. 2017/0200475)
Regarding claims 4 and 15, Kelly and Karp, the combination teaches limitations discussed with respect to claims 3 and 14. The Kelly teaches various platforms as discussed above. The combination is unclear with respect to obtaining user input indicating a portion of interest in the item of media content as the item of media content is presented; and storing an indication of the portion of interest in the item of media content as part of the customization profile.
In similar field of endeavor, Kulas et al teaches obtaining user input indicating a portion of interest in the item of media content as the item of media content is presented (Para 0035 teaches user may select one the clips and specify tag information); and storing an indication of the portion of interest in the item of media content as part of the customization profile (Fig. 6, Para. 0050 teaches stores the tag information for the video tag. The tag information may be associated with the portion of the video sequence). Therefore, it would have been obvious to one of ordinary skill in the art to modify combination before the effectively filing date of the claimed invention for the common knowledge purpose of allowing content creators to modify/edit information that is being displayed to end user to create more advertising opportunities.
Regarding claims 5 and 16, Kelly and Karp, the combination teaches limitations discussed with respect to claims 4 and 15. The combination is unclear with respect to the user input includes selection of a graphical user interface element configured to cause one or more portions of media content to be saved.
In similar field of endeavor, Kulas et al teaches the user input includes selection of a graphical user interface element configured to cause one or more portions of media content to be saved (Para. 0045 teaches when the tag information has been entered and is ready for submission, it may be uploaded to server 506 and is store). Therefore, it would have been obvious to one of ordinary skill in the art to modify the combination before the effectively filing date of the claimed invention for the purpose of allowing content creators to modify/edit information that is being displayed to end user to create more advertising opportunities.
Regarding claim 6, Kelly, Karp and Kulas, the combination teaches the user input includes a comment provided in association with the item of media content using a graphical user interface of the first media platform, the second media platform, or a third media platform (Kelly teaches various media platforms as discussed above and Kulas at Fig. 2, para. 0023 teaches an area 218 allows the user to enter text for the tag).
Claim(s) 7 and 17 is/are rejected under 35 U.S.C. 103 as being unpatentable over Kelly et al, in view of Karp et al, further in view of Imbrie et al (US PG Pub No. 2017/0302613).
Regarding claims 7 and 17, Kelly and Karp, the combination teaches the content identifier of the first media platform associated with the item of media content and the second media platform associated with the item of media content as discussed with respect to claims 1 and 12. The combination is unclear with respect to includes a first channel identifier indicating a first channel and a second channel identifier indicating a second channel.
In similar field of endeavor, Imbrie et al teaches concept of includes a first channel identifier indicating a first channel and a second channel identifier indicating a second channel (Para. 0031 teaches source identifiers, content identifiers, and/or a retrieval frequency. The source identifiers can include domain names, web pages, URLs, IP addresses, domain names, and/or any other suitable data source identifiers that can be used by the extraction engine 110 to identify data sources from which user-submitted posts can be retrieved/received (e.g., YouTube channels, social media hashtags, etc.). The content identifiers can include keywords/key terms and/or other parameters that can be used by the extraction engine 110 to programmatically search for and/or identify data sources from which to retrieve user-submitted posts). Therefore, it would have been obvious to one of ordinary skill in the art to modify the combination before the effectively filing date of the claimed invention for the common knowledge purpose of allowing content creators to modify/edit information so that it is being displayed correctly to end user to create more advertising opportunities via different platforms.
Conclusion
THIS ACTION IS MADE FINAL. Applicant is reminded of the extension of time policy as set forth in 37 CFR 1.136(a).
A shortened statutory period for reply to this final action is set to expire THREE MONTHS from the mailing date of this action. In the event a first reply is filed within TWO MONTHS of the mailing date of this final action and the advisory action is not mailed until after the end of the THREE-MONTH shortened statutory period, then the shortened statutory period will expire on the date the advisory action is mailed, and any nonprovisional extension fee (37 CFR 1.17(a)) pursuant to 37 CFR 1.136(a) will be calculated from the mailing date of the advisory action. In no event, however, will the statutory period for reply expire later than SIX MONTHS from the mailing date of this final action.
Any inquiry concerning this communication or earlier communications from the examiner should be directed to KUNAL LANGHNOJA whose telephone number is (571)270-3583. The examiner can normally be reached M-F: 9:00AM - 5:00PM ET.
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/KUNAL LANGHNOJA/Primary Examiner, Art Unit 2425
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