DETAILED ACTION
Notice of Pre-AIA or AIA Status
1. The present application, filed on or after March 16, 2013, is being examined under the first inventor to file provisions of the AIA .
Response to Arguments
2. Applicant’s arguments with respect to claim(s) 1-18 have been considered but are moot in view of a new ground(s) of rejection. The amendments to the claims necessitated the new ground(s) of rejection discussed below.
With respect to the last office action, Applicant amends claims, discussed the claims limitations, the prior arts of record (PAR or TAYLOR) and further argues that the PAR do not meet the amended claims limitations (see Applicant’s Remarks)
In response, Examiner notes Applicant’s arguments/amendments however, the PAR still meet the amended claims limitations for these reasons: The PAR further discloses, user(s) interactions with various frames and onscreen information and dynamically updating the frame(s) or onscreen information (see [0011-0026], [0029-0040], [0043-0049] and [0052-0067]), as discussed below; BUT appears silent as to rendering the scheduled start time of the livestreaming session and the title of the livestreaming session in a banner frame overlaid in the live room prior to initiation of the livestreaming session; However, TAYLOR further discloses, during user(s) interactions, rendering the scheduled start time of the livestreaming session and the title of the livestreaming session in onscreen and/or other animations as frame(s) overlaid in the live room prior to initiation of the livestreaming session ([0011-0026], [0029-0040], [0043-0049] and [0052-0067]), information may indicate scheduled start times and expiration times and other information associated with the live room, which maybe dynamically updated or modified; Hence it would have been obvious before the effective filing date of the claimed invention to modify the teaching of TAYLOR with additional enhancement as desired for a specific application; As further discussed below; TAYLOR discloses that: the shopping interface or UI may generate dynamic pages to include desired items during the livestreaming and automatically and dynamically edit the items and inject items, for order or preorder, updating or scheduling for livestreaming sessions and description of items and associated overlay information “pre-associated streaming session metadata that was configured by the online streamer” (Computer Environment “CE”, Host, Producer and/or Client(s)) for future; further discloses User(s) interactions, dynamically generates various overlay and HTML pages within a specific session(s) or various times indicate various queries and ongoing audience information, prizes, deals, timing information, etc. are generated in real-time and further includes other time remaining information as to the subset of sequence of items associated with the live streams; various overlay and HTML pages are generated that includes scheduling information and other time remain the subset of sequence of items associated with the live streams; the items includes image(s), title(s), prices and other information; the live streams may be divided into segments and the shopping interface(s) may include items features; the host and/or producer cause the items to be pushed into the chat interface and selection of items may result in adding the item to a shopping cart initiating an order of the item; updating or scheduling for livestreaming sessions and description of items and associated overlay information “pre-associated streaming session metadata that was configured by the online streamer” (Computer Environment “CE”, Host, Producer and/or Client(s)) for future discussion (see [0011-0026], [0029-0040], [0043-0049] and [0052-0067]), as discussed below. This office action is made-FINAL.
Claim Rejections - 35 USC § 103
3. In the event the determination of the status of the application as subject to AIA 35 U.S.C. 102 and 103 (or as subject to pre-AIA 35 U.S.C. 102 and 103) is incorrect, any correction of the statutory basis (i.e., changing from AIA to pre-AIA ) for the rejection will not be considered a new ground of rejection if the prior art relied upon, and the rationale supporting the rejection, would be the same under either status.
The following is a quotation of 35 U.S.C. 103 which forms the basis for all obviousness rejections set forth in this Office action:
A patent for a claimed invention may not be obtained, notwithstanding that the claimed invention is not identically disclosed as set forth in section 102, if the differences between the claimed invention and the prior art are such that the claimed invention as a whole would have been obvious before the effective filing date of the claimed invention to a person having ordinary skill in the art to which the claimed invention pertains. Patentability shall not be negated by the manner in which the invention was made.
The factual inquiries for establishing a background for determining obviousness under 35 U.S.C. 103 are summarized as follows:
1. Determining the scope and contents of the prior art.
2. Ascertaining the differences between the prior art and the claims at issue.
3. Resolving the level of ordinary skill in the pertinent art.
4. Considering objective evidence present in the application indicating obviousness or nonobviousness.
4. Claim(s) 1-18 is/are rejected under 35 U.S.C. 103 as being unpatentable over TAYLOR et al (2016/0381427).
As to claims 1-000. TAYLOR discloses broadcast tools for interactive shopping and further discloses a method of scheduling livestreaming sessions and presenting scheduling information, applied to a server computing system or a method, and comprising:
A server computing system (figs.1-6, [0021-0027], Computer Environment “CE”, Host, Producer or Client(s)), at least one processor; and at least one memory communicatively coupled to the at least one processor and comprising computer-readable instructions that upon execution by the at least one processor cause the at least one processor to perform operations comprising:
In response to receiving a request for scheduling a livestreaming session sent by a streamer terminal device associated with an online streamer (figs.1-6, [0021-0027], Computer Environment “CE”, Host, Producer or Client(s)), causing to display a scheduling setting page on the streamer terminal device; device, the scheduling setting page being configured to enable pre-session configuration of streaming session metadata comprising product information to be presented in the livestreaming session at future scheduled time; CE in response to the online streamer determines the audience terminal device enters a live room associated with the online streamer, where the online streamer has scheduled a livestreaming session via a scheduling setting page (figs.1-6, Abstract, [0011-0025], [0029-0043] and [0046-0067]); sequence of items scheduled to be feature within a live stream is obtained, upon chat invitation session(s), subset of items are edited and the sequence rendered accordingly by the various clients Terminals for live streaming over the network; the items includes image(s), title(s), prices and other information; the live streams may be divided into segments and the shopping interface(s) may include items features; includes using various Ad-serving Template standards; the shopping interface or UI may generate dynamic pages to include desired items during the livestreaming and automatically and dynamically edit the items and inject items, for order or preorder, updating or scheduling for livestreaming sessions for future discussion;
receiving information associated with the livestreaming session to be produced by the online streamer (CE, host, producer or Client(s)) via the scheduling setting page; generating a scheduling identifier (ID) corresponding to scheduling the livestreaming session, and associating the information received via the scheduling setting page with the scheduling ID for storage in a database ([0011-0026], [0029-0040], [0043-0049] and [0052-0067]), various overlay and HTML pages are generated that includes scheduling information and other time remain the subset of sequence of items associated with the live streams; ; the items includes image(s), title(s), prices and other information; the live streams may be divided into segments and the shopping interface(s) may include items features; the host or producer cause the items to be pushed into the chat interface and selection of items may result in adding the item to a shopping cart initiating an order of the item.
Causing to display an interface element configured to prompt a query for livestreaming scheduling information on an audience terminal device in response to determining that the audience terminal device enters a live room associated with the online streamer and that scheduling information has been published by the online streaming, wherein a scheduling query request is generated and transmitted by the audience terminal device in response to receiving a user input via the interface element; and in response to receiving the scheduling query request from the audience terminal device, querying scheduling information for the livestreaming session designated by the online streamer together with the pre-associated streaming session metadata that was configured by the online streamer during pre-session scheduling by the online streamer, wherein the scheduling information indicates a scheduled start time of the livestreaming session and a title of the livestreaming session
([0011-0026], [0029-0040], [0043-0049] and [0052-0067]), User(s) interactions, dynamically generates various overlay and HTML pages within a specific session(s) or various times indicate various queries and ongoing audience information, prizes, deals, timing information, etc. are generated in real-time and further includes other time remaining information as to the subset of sequence of items associated with the live streams; various overlay and HTML pages are generated that includes scheduling information and other time remain the subset of sequence of items associated with the live streams; the items includes image(s), title(s), prices and other information; the live streams may be divided into segments and the shopping interface(s) may include items features; the host and/or producer cause the items to be pushed into the chat interface and selection of items may result in adding the item to a shopping cart initiating an order of the item; updating or scheduling for livestreaming sessions and description of items and associated overlay information “pre-associated streaming session metadata that was configured by the online streamer” (Computer Environment “CE”, Host, Producer and/or Client(s)) for future discussion; and
returning the scheduling information as a preview to the audience terminal device for rendering the scheduled start time of the livestreaming session and the title of the livestreaming session in (a banner frame overlaid) in the live room prior to initiation of the livestreaming session ([0011-0026], [0029-0040], [0043-0049] and [0052-0067]). User(s) interactions, dynamically generates various overlay and HTML pages within a specific session(s) or various times indicate various queries and ongoing audience information, prizes, deals, timing information, etc. are generated in real-time and further includes other time remaining information as to the subset of sequence of items associated with the live streams; various overlay and HTML pages are generated that includes scheduling information and other time remain the subset of sequence of items associated with the live streams; the items includes image(s), title(s), prices and other information; the live streams may be divided into segments and the shopping interface(s) may include items features; the host and/or producer cause the items to be pushed into the chat interface and selection of items may result in adding the item to a shopping cart initiating an order of the item; updating or scheduling for livestreaming sessions and description of items and associated overlay information “pre-associated streaming session metadata that was configured by the online streamer” (Computer Environment “CE”, Host, Producer and/or Client(s)) for future discussion.
TAYLOR further discloses during user(s) interactions, returning the scheduling information as a preview to the audience terminal device for rendering the scheduled start time of the livestreaming session and the title of the livestreaming session as discussed above, BUT appears silent as to rendering the scheduled start time of the livestreaming session and the title of the livestreaming session in a banner frame overlaid in the live room prior to initiation of the livestreaming session
However, TAYLOR further discloses, during user(s) interactions, rendering the scheduled start time of the livestreaming session and the title of the livestreaming session in onscreen and/or other animations as frame(s) overlaid in the live room prior to initiation of the livestreaming session ([0011-0026], [0029-0040], [0043-0049] and [0052-0067]), information may indicate scheduled start times and expiration times and other information associated with the live room, which maybe dynamically updated or modified.
Hence it would have been obvious before the effective filing date of the claimed invention to modify the teaching of TAYLOR with additional enhancement as desired for a specific application.
As to claims 2-3, TAYLOR further discloses wherein the scheduling setting page comprises interface elements configured to add products or set a prize draw associated with the livestreaming session to be produced by the online streamer and recording a mapping relationship among the scheduling ID, the scheduling information, and information about the products, and writing the mapping relationship into a database ([0023-0026], [0029-0040], [0043-0049] and [0052-0067])
As to claims 4-5, TAYLOR further discloses in response to receiving prize draw information set by the streamer terminal device, generating a prize pool based on the prize draw information and generating a prize pool identifier (ID) corresponding to the prize pool; recording a mapping relationship between the prize pool ID and the scheduling ID into a database and in response to determining that the online streamer has already published scheduling for a plurality of livestreaming sessions, querying scheduling information of a session among the plurality of livestreaming sessions that is specified by the online streamer and other information associated with the session ([0011-0026], [0029-0040], [0043-0049] and [0052-0067]), chat options, discussing items available for order, interactions includes viewer voting actions and others; dynamically updates prizes of item(s) based on promotional information and other determined online activities associated with the item(s), note remarks in claim 1.
As to Claims 6-7, the claimed “A method of presenting livestreaming scheduling information…” is composed of the same structural elements that were discussed in claim 1.
As to claims 8-9, TAYLOR further discloses automatically generating the scheduling query request based on a predetermined rule and wherein the predetermined rule comprises: entering the live room for a first time by the audience terminal device; watching for a preset duration for a first time in each livestreaming session by a user associated with the audience terminal device; following the online streamer in the live room for a first time in each livestreaming session by the user associated with the audience terminal device; forwarding the live room for a first time in each livestreaming session by the user associated with the audience terminal device; and the interface element appearing in the live room in real time during each livestreaming session ([0011-0026], [0029-0040], [0043-0049] and [0052-0067]), dynamically generates various overlay and HTML pages within a specific session(s) or various times indicate various queries and ongoing audience information, prizes, deals, timing information, etc. are generated in real-time and further includes other time remaining information as to the subset of sequence of items associated with the live streams; various overlay and HTML pages are generated that includes scheduling information and other time remain the subset of sequence of items associated with the live streams, note other remarks in claim 1.
As to claims 10-13, TAYLOR further discloses rendering and displaying the scheduling information and other information associated with the scheduled livestreaming session by using a banner frame; wherein the scheduling setting page comprises interface elements configured to add products or set a prize draw associated with the livestreaming session to be produced by the online streamer; wherein the other information associated with the livestreaming session comprises product information added by the online streamer and prize draw information set by the online streamer via the scheduling setting page and rendering and displaying the scheduling information, the product information, and the prize 20 draw information by using a banner frame; and waking up a window container in the live room, rendering a HTMLS page to display a detail page corresponding to the product information or the prize drawing information in response to receiving a user input on the product information or the prize drawing information displayed in the banner frame ([0011-0026], [0029-0040], [0043-0049] and [0052-0067]), dynamically generates various overlay and HTML pages within a specific session(s) or various times indicate various queries and ongoing audience information, prizes, deals, timing information, etc. are generated in real-time and further includes other time remaining information as to the subset of sequence of items associated with the live streams; various overlay and HTML pages are generated that includes scheduling information and other time remain the subset of sequence of items associated with the live streams, note other remarks in claim 1.
As to claim 14, the claimed “A server computing system…” is composed of the same structural elements that were discussed in claim 1.
Claims 15-16 are met as previously discussed in claims 2-3.
Claims 17-18 are met as previously discussed in claims 4-5.
Conclusion
5. Applicant's amendment necessitated the new ground(s) of rejection presented in this Office action. Accordingly, THIS ACTION IS MADE FINAL. See MPEP § 706.07(a). Applicant is reminded of the extension of time policy as set forth in 37 CFR 1.136(a).
A shortened statutory period for reply to this final action is set to expire THREE MONTHS from the mailing date of this action. In the event a first reply is filed within TWO MONTHS of the mailing date of this final action and the advisory action is not mailed until after the end of the THREE-MONTH shortened statutory period, then the shortened statutory period will expire on the date the advisory action is mailed, and any nonprovisional extension fee (37 CFR 1.17(a)) pursuant to 37 CFR 1.136(a) will be calculated from the mailing date of the advisory action. In no event, however, will the statutory period for reply expire later than SIX MONTHS from the mailing date of this final action.
6. Any inquiry concerning this communication or earlier communications from the examiner should be directed to ANNAN Q SHANG whose telephone number is (571)272-7355. The examiner can normally be reached Monday-Friday 7-4.
Examiner interviews are available via telephone, in-person, and video conferencing using a USPTO supplied web-based collaboration tool. To schedule an interview, applicant is encouraged to use the USPTO Automated Interview Request (AIR) at http://www.uspto.gov/interviewpractice.
If attempts to reach the examiner by telephone are unsuccessful, the examiner’s supervisor, BRUCKART BENJAMIN can be reached on 571-272-3982. The fax phone number for the organization where this application or proceeding is assigned is 571-273-8300.
Information regarding the status of published or unpublished applications may be obtained from Patent Center. Unpublished application information in Patent Center is available to registered users. To file and manage patent submissions in Patent Center, visit: https://patentcenter.uspto.gov. Visit https://www.uspto.gov/patents/apply/patent-center for more information about Patent Center and https://www.uspto.gov/patents/docx for information about filing in DOCX format. For additional questions, contact the Electronic Business Center (EBC) at 866-217-9197 (toll-free). If you would like assistance from a USPTO Customer Service Representative, call 800-786-9199 (IN USA OR CANADA) or 571-272-1000.
/ANNAN Q SHANG/Primary Examiner, Art Unit 2424
ANNAN SHANG
Prosecution Insights