Prosecution Insights
Last updated: April 19, 2026
Application No. 18/608,263

Marketplace For Advertisement Space Using Gaze-Data Valuation

Non-Final OA §101
Filed
Mar 18, 2024
Examiner
POUNCIL, DARNELL A
Art Unit
3622
Tech Center
3600 — Transportation & Electronic Commerce
Assignee
Google LLC
OA Round
3 (Non-Final)
22%
Grant Probability
At Risk
3-4
OA Rounds
6y 0m
To Grant
54%
With Interview

Examiner Intelligence

Grants only 22% of cases
22%
Career Allow Rate
85 granted / 392 resolved
-30.3% vs TC avg
Strong +32% interview lift
Without
With
+31.8%
Interview Lift
resolved cases with interview
Typical timeline
6y 0m
Avg Prosecution
39 currently pending
Career history
431
Total Applications
across all art units

Statute-Specific Performance

§101
32.8%
-7.2% vs TC avg
§103
35.0%
-5.0% vs TC avg
§102
12.7%
-27.3% vs TC avg
§112
16.6%
-23.4% vs TC avg
Black line = Tech Center average estimate • Based on career data from 392 resolved cases

Office Action

§101
DETAILED ACTION Notice of Pre-AIA or AIA Status The present application is being examined under the pre-AIA first to invent provisions. Continued Examination Under 37 CFR 1.114 A request for continued examination under 37 CFR 1.114, including the fee set forth in 37 CFR 1.17(e), was filed in this application after final rejection. Since this application is eligible for continued examination under 37 CFR 1.114, and the fee set forth in 37 CFR 1.17(e) has been timely paid, the finality of the previous Office action has been withdrawn pursuant to 37 CFR 1.114. Applicant's submission filed on February 20, 2026 has been entered. Claim Rejections - 35 USC § 101 35 U.S.C. 101 reads as follows: Whoever invents or discovers any new and useful process, machine, manufacture, or composition of matter, or any new and useful improvement thereof, may obtain a patent therefor, subject to the conditions and requirements of this title. The claims herein are directed to a method and system which would be classified under one of the listed statutory classifications (i.e., 2019 Revised Patent Subject Matter Eligibility Guidance (hereinafter “PEG”) “PEG” Step 1=Yes). Claims 1 - 20 are rejected under 35 U.S.C. 101 because the claimed invention is directed to abstract idea without significantly more. The claim(s) recite(s) the following limitations that are considered to be abstract ideas: Claims 1 ,9 and 17 receiving gaze data, the gaze data including point-of- view image data detecting at least one occurrence that a physical space is visible in the point-of-view image data wherein the physical space is detected based on a shape of the physical space and a geographic location of the user; identifying at least one time associated with the at least one occurrence in the point of view image data; in response to determining that the physical space is not included in a database as a space available for content placement, determining a value for the physical space based on the at least one occurrence and the at least one time; and providing an indication of the value and the physical space available for content placement. The limitations of independent claim 1 as detailed above, as drafted, falls within the “Certain Method of Organizing Human Activity” grouping of abstract ideas namely “commercial or legal interactions (including agreements in the form of contracts; legal obligations; advertising, marketing or sales activities or behaviors; business relations;) because the claims disclose receiving gaze data, detecting a physical space(e.g. advertising) determining a value for said physical space and providing an indication of the value and the physical space.. Accordingly, the claims recite an abstract idea This judicial exception is not integrated into a practical application. In particular the claims recite the additional elements of: using first and second wearable device, outward-facing camera, non-transitory computer readable medium, computer readable storage media, processor. The aforementioned additional generic computing elements perform the steps of the claims at a high level of generality (i.e. As a generic medium performing generic computer function of receiving, detecting, determining, and providing such that it amounts no more than mere instructions to apply the exception using a generic computer component. Accordingly, this additional element does not integrate the abstract idea into a practical application because it does not impose any meaningful limits on practicing the abstract idea. The claim is directed to an abstract idea. The claim does not include additional elements that are sufficient to amount to significantly more than the judicial exception. The claims does not include additional elements that are sufficient to amount to significantly more than the judicial exception As discussed above with respect to integration of the abstract idea into a practical application, the additional element of a using first and second wearable device, outward-facing camera, non-transitory computer readable medium, computer readable storage media, processor amounts to no more than mere instruction to apply the exception using a generic computer component. Mere instructions to apply an exception using a generic computer component cannot provide an inventive concept. The claim is not patent eligible. Thus, taken alone, the additional elements do not amount to significantly more than the above-identified judicial exception (the abstract idea). Looking at the limitations as an ordered combination adds nothing that is not already present when looking at the elements taken individually. There is no indication that the combination of elements improves the functioning of the computer or improves any other technology. Their collective functions merely provide generic computer implementation. The dependent claims 2-8, 10-16, and 18-20, appear to merely further limit the abstract and as such, the analysis of dependent claims 2-8, 10-16, and 18-20 results in the claims “reciting” an abstract idea. The claims the claims do not recited additional elements that integrate the exception into a practical application the additional elements do not amount to an inventive concept (significantly more) other than the above-identified judicial exception (the abstract idea). Thus, based on the detailed analysis above, claims 1-20 are not patent eligible. Potentially Allowable Subject Matter Claims 1-20 would be allowable if the applicant were to be able to overcome the 35 U.S.C 101 rejections above. The following is a statement of reasons for the indication of allowable subject matter: In regards to claims 1-20, the closest prior art found by the examiner is the prior art of Jeong et al. (US 2010/0333020) which discloses, “[0080] When the time axis exists and is ascertained in 616, the landmark display apparatus 100 may check an event time of the landmark and display on the time axis in 618. However, when the time axis does not exist in the screen as a result of the ascertaining in 616, the landmark display apparatus 100 may display the landmark on the lifelog information in 620. Also, when the landmark is set to be displayed on the lifelog information even though the time axis exists as a result of the ascertaining in 616, the landmark display apparatus 100 may display the landmark on the lifelog information”. However, the Examiner was unable to find prior art for the limitations of claims 1, 9, and 17 that states, “a geographic location of the first wearable device or the second wearable device; identifying at least one time associated with the at least one occurrence in the point-of- view image data; in response to determining that the physical space is not included in a database as a space available for content placement, determining a value for the physical space based on the at least one occurrence and the at least one time; and providing an indication of the value and the physical space available for content placement..” Thus claims 1-20 would be allowable over the prior art. Response to Arguments Applicant's arguments filed February, 2025 have been fully considered but they are not persuasive. The applicant argues the 35 U.S.C 101 rejection that the claims solve a technical problem of identifying and valuing physical spaces not included in a database by aggregating multi-device gaze and geographic data, the Examiner respectfully disagrees the applicant has not provided a citation from the applicant’s specification (as stated in the previous Final Rejection office action (11/24/2026)) that identifies a technical problem and explains the details of an unconventional technical solution expressed in the claim, or identifies technical improvements realized by the claim over the prior art. MPEP 2106.05(a) Therefore this argument is moot. The applicant further argues the 101 rejection that the claims are similar to USPTO example 40, the Examiner respectfully the applicant’s claims are not analogous to example 40. Claim 40 based on the information from the background, still provided a technical problem and unconventional technical solution, which the applicant has not provided. Furthermore determining if something is in a database or not in a database is not equivalent in concept. An equivalent concept would be if the applicant had evidence that there was a specific improvement over prior systems, resulting in an improved database. Also the Examiner respectfully disagrees a human can definitely look at a space and make a special correlation. Limitations that are indicative of integration into a practical application: Improvements to the functioning of a computer, or to any other technology or technical field - see MPEP 2106.05(a) Applying or using a judicial exception to effect a particular treatment or prophylaxis for a disease or medical condition – see Vanda Memo Applying the judicial exception with, or by use of, a particular machine - see MPEP 2106.05(b) Effecting a transformation or reduction of a particular article to a different state or thing - see MPEP 2106.05(c) Applying or using the judicial exception in some other meaningful way beyond generally linking the use of the judicial exception to a particular technological environment, such that the claim as a whole is more than a drafting effort designed to monopolize the exception - see MPEP 2106.05(e) and Vanda Memo The applicant does not appear to have limitations that are indicative of integration of a practical application, thus the 35 USC 101 is maintained. Conclusion Any inquiry concerning this communication or earlier communications from the examiner should be directed to DARNELL A POUNCIL whose telephone number is (571)270-3509. The examiner can normally be reached Monday - Friday 10:00 - 6:00. Examiner interviews are available via telephone, in-person, and video conferencing using a USPTO supplied web-based collaboration tool. To schedule an interview, applicant is encouraged to use the USPTO Automated Interview Request (AIR) at http://www.uspto.gov/interviewpractice. If attempts to reach the examiner by telephone are unsuccessful, the examiner’s supervisor, Ilana Spar can be reached at (571) 270-7537. The fax phone number for the organization where this application or proceeding is assigned is 571-273-8300. Information regarding the status of published or unpublished applications may be obtained from Patent Center. Unpublished application information in Patent Center is available to registered users. To file and manage patent submissions in Patent Center, visit: https://patentcenter.uspto.gov. Visit https://www.uspto.gov/patents/apply/patent-center for more information about Patent Center and https://www.uspto.gov/patents/docx for information about filing in DOCX format. For additional questions, contact the Electronic Business Center (EBC) at 866-217-9197 (toll-free). If you would like assistance from a USPTO Customer Service Representative, call 800-786-9199 (IN USA OR CANADA) or 571-272-1000. /D.A.P/Examiner, Art Unit 3622 /ILANA L SPAR/Supervisory Patent Examiner, Art Unit 3622
Read full office action

Prosecution Timeline

Mar 18, 2024
Application Filed
Jul 29, 2024
Response after Non-Final Action
Mar 21, 2025
Non-Final Rejection — §101
Jun 27, 2025
Examiner Interview Summary
Jun 27, 2025
Response Filed
Jun 27, 2025
Applicant Interview (Telephonic)
Nov 18, 2025
Final Rejection — §101
Feb 20, 2026
Request for Continued Examination
Mar 07, 2026
Response after Non-Final Action
Mar 21, 2026
Non-Final Rejection — §101 (current)

Precedent Cases

Applications granted by this same examiner with similar technology

Patent 12591906
SYSTEM FOR EXECUTING PRESCRIBED PROCESSING IN RESPONSE TO MESSAGE TRANSMISSION
2y 5m to grant Granted Mar 31, 2026
Patent 12555133
INFORMATION PROCESSING DEVICE, FACE AUTHENTICATION PROMOTION SYSTEM, INFORMATION PROCESSING METHOD, NON-TRANSITORY COMPUTER READABLE MEDIUM STORING PROGRAM
2y 5m to grant Granted Feb 17, 2026
Patent 12524778
METHODS AND SYSTEMS FOR SHARING DETECTED CHANGES IN ROADS USING BLOCKCHAINS
2y 5m to grant Granted Jan 13, 2026
Patent 12394341
DISPLAY SYSTEM FOR A VEHICLE
2y 5m to grant Granted Aug 19, 2025
Patent 12384412
INFORMATION PROCESSING CIRCUITRY AND INFORMATION PROCESSING METHOD
2y 5m to grant Granted Aug 12, 2025
Study what changed to get past this examiner. Based on 5 most recent grants.

AI Strategy Recommendation

Get an AI-powered prosecution strategy using examiner precedents, rejection analysis, and claim mapping.
Powered by AI — typically takes 5-10 seconds

Prosecution Projections

3-4
Expected OA Rounds
22%
Grant Probability
54%
With Interview (+31.8%)
6y 0m
Median Time to Grant
High
PTA Risk
Based on 392 resolved cases by this examiner. Grant probability derived from career allow rate.

Sign in with your work email

Enter your email to receive a magic link. No password needed.

Personal email addresses (Gmail, Yahoo, etc.) are not accepted.

Free tier: 3 strategy analyses per month