DETAILED ACTION
The present application, filed on or after March 16, 2013, is being examined under the first inventor to file provisions of the AIA .
In the event the determination of the status of the application as subject to AIA 35 U.S.C. 102 and 103 (or as subject to pre-AIA 35 U.S.C. 102 and 103) is incorrect, any correction of the statutory basis for the rejection will not be considered a new ground of rejection if the prior art relied upon, and the rationale supporting the rejection, would be the same under either status.
Continued Examination Under 37 CFR 1.114
A request for continued examination under 37 CFR 1.114, including the fee set forth in 37 CFR 1.17(e), was filed in this application after final rejection. Since this application is eligible for continued examination under 37 CFR 1.114, and the fee set forth in 37 CFR 1.17(e) has been timely paid, the finality of the previous Office action has been withdrawn pursuant to 37 CFR 1.114. Applicant's submission filed on 4/6/2026 has been entered.
Claim Status
Claims 1, 3, 8, 9, 17, and 19 are amended.
No claims are canceled.
Claim 21 is newly added.
Claims 1-21 are presented for examination.
Response to Arguments
Applicant's arguments filed on 3/5/2026 have been fully considered but they are moot in view of new ground of rejection.
Claim Rejections - 35 USC § 103
The following is a quotation of 35 U.S.C. 103 which forms the basis for all obviousness rejections set forth in this Office action:
A patent for a claimed invention may not be obtained, notwithstanding that the claimed invention is not identically disclosed as set forth in section 102 of this title, if the differences between the claimed invention and the prior art are such that the claimed invention as a whole would have been obvious before the effective filing date of the claimed invention to a person having ordinary skill in the art to which the claimed invention pertains. Patentability shall not be negated by the manner in which the invention was made.
Claims 1-3, 9-11, and 17-19 are rejected under U.S.C. 103 as being unpatentable over by Fukuda et al. (US 20050251825, included in Information Disclosure Statement dated 5/16/2024), in view of Stallings et al. (US 20080244659), in further view of Moreau et al. (US 20140366064, included in Information Disclosure Statement dated 5/16/2024), in further view of Lilleness et al. (US 20030048295).
Regarding claim 1, Fukuda discloses, a system (Par. 0112, fig. 1) comprising:
at least one processor (par. 0173 discloses CPU generates EPG information); and
a machine-readable medium storing executable instructions which, when executed, cause the at least one processor to perform operations (par. 0173 discloses a computer having a CPU program information generator generating EPG information) including:
displaying a plurality of media content options on a media content device (par. 0380 fig. 23 discloses When the cell 2201c is selected at the input unit 237 or the like, a list-display window 2204 which displays program information pieces whose airtimes overlap each other is displayed in a linear horizontal direction to be adjacent to the right of a selected cell 2201c of the sheet-form program guide as shown in FIG. 23, i.e. displaying in response to selecting a cell in program guide of fig. 22, displaying list of media content options, as disclosed here list is displayed adjacent to cell, therefore displaying the list while maintaining display of the program guide of fig. 22),
in response to a selection of a first media content option of the plurality of media content category options (par. 0382, fig. 23 discloses When the user selects an appropriate one of the cells 2201 (2201a, 2201b, 2201c and 2201d) of a list-display window 2204 displayed on the display screen and presses an "OK" button, program information in the cell 2201c yet to be selected is changed to program information in a selected cell 2201b, i.e. in response to user selecting media from displayed option modifying one of the time slot of the personalized EPG of fig. 22 to assign media content identified in cell 2201b of displayed options. Here a media content identification corresponding to “a category” will be category of program “Thunder B” that will be assigned to modified one of the time slot of EPG displayed in fig. 22), displaying a personalized plurality of media content options on the media content device, (par. 0084, fig. 9, a "sports channels" channel grouping option is highlighted. When this option is highlighted (or selected in alternative embodiments), the navigation palette 174 may be expanded again to include an additional exemplary channel navigation tool, which is represented as reference number 183 in FIG. 9. The additional navigation tool 183 may be included in another extension pane 184. As shown in FIG. 9, the additional navigation tool 183 may include selectable options associated with individual content channels, Par. 0499 In case a plurality of programs whose airtimes overlap each other and which meets the user's preference exists in addition to program information displayed in a cell of a recommendable-program guide or My-program guide, the user can easily check other candidate program information. Thus, the user can efficiently search and check a program, and view and listen to the program, i.e. options displayed (i.e. fig. 23, a list-display window 2204 displayed, whose airtimes overlaps with each other that meets user’s preference or based on user profile) for media content can user switch in selected cell is based on user’s preferences); and
modifying a time slot of a plurality of time slots to assign a media content identification corresponding to the first media content option of the personalized plurality of media content options to the time slot of the plurality of time slots (par. 0382, fig. 23 discloses When the user selects an appropriate one of the cells 2201 (2201a, 2201b, 2201c and 2201d) of a list-display window 2204 displayed on the display screen and presses an "OK" button, program information in the cell 2201c yet to be selected is changed to program information in a selected cell 2201b, i.e. in response to user selecting media from displayed option modifying one of the time slot of the personalized EPG of fig. 22 to assign media content identified in cell 2201b of displayed options. Here a media content identification corresponding to “a category” will be category of program “Thunder B” that will be assigned to modified one of the time slot of EPG displayed in fig. 22, Par. 0499 In case a plurality of programs whose airtimes overlap each other and which meets the user's preference exists in addition to program information displayed in a cell of a recommendable-program guide or My-program guide, the user can easily check other candidate program information. Thus, the user can efficiently search and check a program, and view and listen to the program, i.e. options displayed (i.e. fig. 23, a list-display window 2204 displayed, whose airtimes overlaps with each other that meets user’s preference or based on user profile) for media content can user switch in selected cell is based on user’s preferences).
Fukuda discloses, modifying personalized channel lineup by user making first step of selecting timeslot and navigating through program options to make second step of program selection from displayed options to replace the program in timeslot with selected program from program options, however Fukuda does not disclose, providing additional step of displaying category options and then making selection of one of the category option to display program options, where displayed options are ranked based on relevance measurements.
Stallings discloses, displaying a plurality of media content category (Par. 0080-0081, when a user highlights or selects the "channel shortcut" option 178 shown in FIG. 7, the navigation palette 174 may expand to include a channel navigation tool, which is represented as reference number 179 in FIG. 8, the channel navigation tool 179 provided in the extension pane 180 may include one or more selectable options that are associated with content channels in the program guide, the selectable options include channel groupings that includes suitable grouping of content channels, including, but not limited to, local channels, entertainment channels, sports channels, news and information channels, shopping, home, and leisure channels, i.e. different category of media content is displayed for further selection),
in response to a selection of a first media content category option of the plurality of media content category options, displaying a plurality of media content options on the media content device (par. 0084, fig. 9, a "sports channels" channel grouping option is highlighted. When this option is highlighted (or selected in alternative embodiments), the navigation palette 174 may be expanded again to include an additional exemplary channel navigation tool, which is represented as reference number 183 in FIG. 9. The additional navigation tool 183 may be included in another extension pane 184. As shown in FIG. 9, the additional navigation tool 183 may include selectable options associated with individual content channels).
It would have been obvious to one of ordinary skill in the art before the effective filing date of the invention to modify the system of Fukuda, by teachings of providing additional step of displaying category options and then making selection of one of the category option to display program options, as taught by Stallings, to enables the quick access to multiple levels of granularity of content to find desired content based on categories, as disclosed in Stallings, par. 0001-0003.
Fukuda in view of Stallings does not disclose, wherein the displayed plurality of media content category options is based on user profile, and wherein the user profile is associated with the media content device,
wherein the personalized plurality of media content options corresponds to the user profile and is determined by:
ranking relevance measurements for the personalized plurality of media content options based on the user profile; and
determining a presentation order of the personalized plurality of media content options for the first media content category option based on the ranking.
Moreau discloses, wherein the displayed plurality of media content category options is based on user profile, and wherein the user profile is associated with the media content device (in par. 0027-0029 discloses, The cable is attached to the television 131 through a set-top box 132. The set-top box 132 adapts the signals from the head-end 110 to a format suitable for the television 131. Additionally, the set-top box 132 renders a user interface through which the end-user navigates through menus to select programming to view. Content has descriptive attributes, For example, the show "Sopranos" could be described by the following four attributes: HBO, Drama, Primetime, Crime. In the navigational model described by this invention, these attributes are the doorways to other content of interest based on the notion that what the viewer is watching has some basic attributes (i.e. user profile that is associated television 131 as user is watching cable television content on Television) that are of interest to the viewer and can be predictive of where the viewer may wish to navigate, i.e. providing personalized (i.e. of user’s interest) navigation options (as shown in fig. 3, 4, and 5, media content option) are determined by determining relevance to what is of interest the viewer, interest the viewer = based on a profile of a user);
wherein the personalized plurality of media content options corresponds to the user profile (par. 0027-0029) and is determined by:
ranking relevance measurements for the plurality of media content options based on the user profile (par. 0029 discloses, in the navigational model described by this invention, these attributes are the doorways to other content of interest based on the notion that what the viewer is watching has some basic attributes that are of interest to the viewer and can be predictive of where the viewer may wish to navigate, i.e. providing navigation options (as shown in fig. 3,4, and 5) are determined by determining relevance to what is of interest the viewer, interest the viewer = based on a profile of a user, par. 0043-0044, fig. 4 discloses, if the viewer is currently watching a football game then the `Sports` category link 420 would be the item shown in the initial state of the contextual navigation control, i.e. ranking the order of display of category is relevant to the content is being watched currently, par. 0046. FIG. 5 illustrates that the football game is on ESPN. Given that the viewer is watching the football game on ESPN, when the navigation control 505 is launched, the initial state of third level will be `ESPN` 501. This permits the viewer to jump directly to a sports category 501 to see what other sports programming is available on other networks, i.e. ranking the media content options relevant to the current media being watched or based on user interest or profile); and
determining a presentation order of the plurality of media content options for the first media content category option based on the ranking (par. 0046. FIG. 5 illustrates that the football game is on ESPN. Given that the viewer is watching the football game on ESPN, when the navigation control 505 is launched, the initial state of third level will be `ESPN` 501. This permits the viewer to jump directly to a sports category 501 to see what other sports programming is available on other networks, i.e. ranking the media content options relevant to the current media being watched).
It would have been obvious to one of ordinary skill in the art before the effective filing date of the invention to modify the system of Fukuda in view of Stallings, by teachings of providing additional step of displaying category options and then making selection of one of the category option to display program options, where displayed options are ranked based on relevance measurements, as taught by Moreau, to enables the quick access to multiple levels of granularity of content categorization, by using the context of the currently viewed program to set the state of the navigational control when displayed, as disclosed in Moreau, par. 0019.
Fukuda in view of Stallings in view of Moreau does not disclose, wherein the user profile comprises demographic information obtained from at least one of a registration process and an accumulated viewing history.
Lilleness discloses, wherein the user profile comprises demographic information obtained from at least one of a registration process and an accumulated viewing history (Par. 0046, it is anticipated that the consumer would register with the Web server 32 (either upon initial access or as necessary) before being provided with access to the one or more services offered via the Web server 32. During such a registration process, the Web server 32 preferably collects consumer preference and other demographic information. Accordingly, it is possible for the Web server 32 to use any captured information to suggest items to the user, related to upcoming programming, events, etc. which might be deemed to be of interest to the consumer, i.e. suggesting or recommending content based on demographic information collected during registration process).
It would have been obvious to one of ordinary skill in the art before the effective filing date of the invention to modify the system of Fukuda in view of Stallings in view of Moreau, by teachings of wherein the user profile comprises demographic information obtained from at least one of a registration process and an accumulated viewing history, as taught by Lilleness, to suggest content items that is of user’s interest based on demographic information provided by user, as disclosed in Lilleness, par. 0046.
Regarding claim 2, The system of claim 1,
Fukuda in view of Stallings in further view of Moreau further view of Lilleness discloses, wherein the user profile corresponds to at least one of a profile of a group of users or a profile of one or more devices (Moreau par. 0029 discloses, in the navigational model described by this invention, these attributes are the doorways to other content of interest based on the notion that what the viewer is watching has some basic attributes that are of interest to the viewer and can be predictive of where the viewer may wish to navigate, i.e. providing navigation options (as shown in fig. 3,4, and 5) are determined by determining relevance to what is of interest the viewer, interest the viewer = based on a profile of a user).
Regarding claim 3, The system of claim 1,
Fukuda in view of Stallings in further view of Moreau further view of Lilleness further discloses, wherein the personalized plurality of media content options are determined by determining the relevance measurements for the personalized plurality of media content options based on the user profile (Moreau par. 0046. FIG. 5 illustrates that the football game is on ESPN. Given that the viewer is watching the football game on ESPN, when the navigation control 505 is launched, the initial state of third level will be `ESPN` 501. This permits the viewer to jump directly to a sports category 501 to see what other sports programming is available on other networks, i.e. ranking the media content options relevant to the current media being watched or based on user interest or profile).
Regarding claim 9, Fukuda in view of Stallings in further view of Moreau further view of Lilleness meets claim limitation as set forth in claim 1, respectively, Fukuda further discloses, A computer-implemented method (Par. 0009).
Regarding claim 10, Fukuda in view of Stallings in further view of Moreau further view of Lilleness meets the claim limitations as set forth in claim 2.
Regarding claim 11, Fukuda in view of Stallings in further view of Moreau further view of Lilleness meets the claim limitations as set forth in claim 3.
Regarding claim 17, Fukuda in view of Stallings in further view of Moreau further view of Lilleness meets claim limitation as set forth in claim 1, respectively, Fukuda further discloses, a non-transitory machine-readable medium storing executable instructions which, when executed, cause at least one processor to perform operations (par. 0173 discloses a computer having a CPU program information generator generating EPG information, computer has memory to store the programs).
Regarding claim 18, Fukuda in view of Stallings in further view of Moreau further view of Lilleness meets the claim limitations as set forth in claim 2.
Regarding claim 19, Fukuda in view of Stallings in further view of Moreau further view of Lilleness meets the claim limitations as set forth in claim 3.
Claims 4, 12, and 20 are rejected under U.S.C. 103 as being unpatentable over by Fukuda et al. (US 20050251825, included in Information Disclosure Statement dated 5/16/2024), in view of Stallings et al. (US 20080244659), in further view of Moreau et al. (US 20140366064, included in Information Disclosure Statement dated 5/16/2024), in further view of Lilleness et al. (US 20030048295), in further view of SONG et al. (US 20100161380, included in Information Disclosure Statement dated 5/16/2024).
Regarding claim 4, The system of claim 1,
Fukuda in view of Stallings in further view of Moreau further view of Lilleness does not disclose, wherein determining the relevance measurements is based on a history included in the user profile corresponding to a display of media of the first one of the personalized plurality of media content options of the first media content category option during a specific time of day or a display of media of the first media content category option after media of a second media content category option has been displayed.
SONG discloses, wherein determining the relevance measurements is based on a history included in the user profile corresponding to a display of media of the first one of the personalized plurality of media content options of the first media content category option during a specific time of day or a display of media of the first media content category option after media of a second media content category option has been displayed (pr. 0059 discloses determining the relevance of various interests and interest rating for various situations and based on user’s past behavior (i.e. based on history), would be very high interest in sports given that user be at home in the evening, i.e. displaying the media option of sports category has higher relevance during specific time of day such as in the evening determined based on a history).
It would have been obvious to one of ordinary skill in the art before the effective filing date of the invention to modify the system of Fukuda in view of Stallings in further view of Moreau further view of Lilleness, by teachings of display of a first category of the plurality of media content options during a specific time of day based on history, as taught by Song, to make better recommendations for one or more users, as disclosed in SONG par. 0008.
Regarding claim 12, Fukuda in view of Stallings in further view of Moreau further view of Lilleness in further view of Song meets the claim limitations as set forth in claim 3.
Regarding claim 20, Fukuda in view of Stallings in further view of Moreau further view of Lilleness in further view of Song meets the claim limitations as set forth in claim 3.
Claims 5 and 13 are rejected under U.S.C. 103 as being unpatentable over by Fukuda et al. (US 20050251825, included in Information Disclosure Statement dated 5/16/2024), in view of Stallings et al. (US 20080244659), in further view of Moreau et al. (US 20140366064, included in Information Disclosure Statement dated 5/16/2024), in further view of Lilleness et al. (US 20030048295), in further of Liu et al. (US 20140278308, included in Information Disclosure Statement dated 5/16/2024).
Regarding claim 5, The system of claim 1,
Fukuda in view of Stallings in further view of Moreau further view of Lilleness does not disclose, wherein determining the relevance measurements is based on an interaction of the profile with one or more of the personalized plurality of media content options, the interaction causing a downgrading or an upgrading in future relevance measurement determinations.
Liu discloses, wherein determining the relevance measurements is based on an interaction of the user profile with one or more of the personalized plurality of media content options, the interaction causing a downgrading or an upgrading in future relevance measurement determinations (par. 0101-0103, fig. 23-25 discloses user activities such as clicking, scrolling, skipping, and abandoning with respect to content in the content stream, where content can be images, video, text, thumbnails, i.e. measuring interaction with media content options, par. 0107 discloses user engagement scores for each piece of content us used to optimize the ranking model for content ranking for accurate content recommendation, i.e. ranking of content for recommendation changes (reduced or increased) based on user engagements with content selection).
It would have been obvious to one of ordinary skill in the art before the effective filing date of the invention to modify the system of Fukuda in view of Stallings in further view of Moreau further view of Lilleness, by teachings of determining relevance measurement based on an interaction of the profile with plurality of media content options, interaction causing a downgrading or an upgrading in future relevance measurement determinations, as taught by Liu, to make better recommendations for user based on actual user activities towards plurality of pieces of content, as disclosed in Liu par. 0016.
Regarding claim 13, Fukuda in view of Stallings in further view of Moreau further view of Lilleness in further view of Liu meets the claim limitations as set forth in claim 5.
Claims 6 and 14 are rejected under U.S.C. 103 as being unpatentable over by Fukuda et al. (US 20050251825, included in Information Disclosure Statement dated 5/16/2024), in view of Stallings et al. (US 20080244659), in further view of Moreau et al. (US 20140366064, included in Information Disclosure Statement dated 5/16/2024), in further view of Lilleness et al. (US 20030048295), in further view of Swix et al. (US 20060288367, included in Information Disclosure Statement dated 5/16/2024), hereinafter as Swix.
Regarding claim 6, The system of claim 1,
Fukuda in view of Stallings in further view of Moreau further view of Lilleness does not disclose, wherein determining the relevance measurements is based on a purchase corresponding to the user profile.
Swix discloses, wherein determining the relevance measurements is based on a purchase corresponding to the user profile (par. 0042 discloses user recommendation made to subscriber is based on purchasing history).
It would have been obvious to one of ordinary skill in the art before the effective filing date of the invention to modify the system of Fukuda in view of Stallings in further view of Moreau further view of Lilleness with teachings of determining relevance measurement based on a purchase corresponding to the profile, as taught by Swix, to tailor the content choices based on and in combination of subscriber habits, as disclosed in Swix par. 0010.
Regarding claim 14, Fukuda in view of Stallings in further view of Moreau further view of Lilleness in further view of Swix meets the claim limitations as set forth in claim 6.
Claims 7 and 15 are rejected under U.S.C. 103 as being unpatentable over by Fukuda et al. (US 20050251825, included in Information Disclosure Statement dated 5/16/2024), in view of Stallings et al. (US 20080244659), in further view of Moreau et al. (US 20140366064, included in Information Disclosure Statement dated 5/16/2024), in further view of Lilleness et al. (US 20030048295), in further view of Ellis et al. (US 20140040942, included in Information Disclosure Statement dated 5/16/2024).
Regarding claim 7, The system of claim 1,
Fukuda in view of Stallings in further view of Moreau further view of Lilleness further discloses, further including displaying an interactive programming guide (Fukuda par. 0199-0200 discloses tabs on program guide for each of the different users where recommended program guide is displayed for each users as user selects the different tab, i.e. displaying second interactive program guide for second user when second user tab is selected).
Fukuda in view of Stallings in further view of Moreau further view of Lilleness does not disclose, programming guide on a second media content device, the second interactive programming guide including content option a category not included in the plurality of media content options.
Ellis discloses, programming guide on a second media content device, the programming guide including a second plurality of media content category options not included in the plurality of media content category options (par. 0209 discloses user devices located in different rooms, such as parents’ bedroom, children’s bedroom, settings for program guides is adjusted on user equipment device in the children’s room and other rooms, i.e. EPG for different users displayed on different devices, children’s room displays second programming guide, par. 0212 disclose adult program and their titles in program guide on children’s device is hidden, i.e. a category of adult channels are not included on program guide options on second user device).
It would have been obvious to one of ordinary skill in the art before the effective filing date of the invention to modify the system of Fukuda in view of Stallings in further view of Moreau further view of Lilleness with teachings of second programming guide to be displayed on second device and a category of content option is not included in media content option, as taught by Ellis, to provide different program guide to different users with restricted content category, as disclosed in Ellis par. 0209.
Regarding claim 15, Fukuda in view of Stallings in further view of Moreau further view of Lilleness in further view of Ellis meets the claim limitations as set forth in claim 7.
Claims 8 and 16 are rejected under U.S.C. 103 as being unpatentable over by Fukuda et al. (US 20050251825, included in Information Disclosure Statement dated 5/16/2024), in view of Stallings et al. (US 20080244659), in further view of Moreau et al. (US 20140366064, included in Information Disclosure Statement dated 5/16/2024), in further view of Lilleness et al. (US 20030048295), in further view of Ellis et al. (US 20140040942, included in Information Disclosure Statement dated 5/16/2024), in view of in further view of Klappert (US 20120331507, included in Information Disclosure Statement dated 5/16/2024).
Regarding claim 8, The system of claim 7,
Fukuda in view of Stallings in further view of Moreau further view of Lilleness in further view of Ellis does not disclose, wherein a display size of each of the second plurality of media content category options included in the interactive programming guide is based on relevance to the user profile.
Klappert discloses, wherein a display size of each of the second plurality of media content category options included in the interactive programming guide are based on relevance to the user profile (Par. 0134 discloses media content listing determining relevancy of media content based on user preferences, media content listing 402 vary in size to indicate varying degree of relevancy to certain content, event listings application determines content listing 404 is more relevant than media content listing 418 and therefore displays listing 404 as larger size than media content listing 418 based on higher degree of relevance of media content listing 404).
It would have been obvious to one of ordinary skill in the art before the effective filing date of the invention to modify the method of Fukuda in view of Stallings in further view of Moreau further view of Lilleness in further view of Ellis, by teachings of measuring relevance for each of media content identification based on user profile and display interactive programming guide displaying each of media content identification having corresponding size relevance with corresponding relevant media content to user, as thought by Klappert, for visually distinguish the relevance of each content to the user for ease of identification, as disclosed in Klappert par. 0134.
Regarding claim 16, Fukuda in view of Stallings in further view of Moreau further view of Lilleness in further view of Ellis in further view of Klappert meets the claim limitations as set forth in claim 8.
Claim 21 is rejected under U.S.C. 103 as being unpatentable over by Fukuda et al. (US 20050251825, included in Information Disclosure Statement dated 5/16/2024), in view of Stallings et al. (US 20080244659), in further view of Moreau et al. (US 20140366064, included in Information Disclosure Statement dated 5/16/2024), in further view of Lilleness et al. (US 20030048295), in further view of Garza et al. (US 20140325540).
Regarding claim 21, The system of claim 1,
Fukuda in view of Stallings in further view of Moreau further view of Lilleness further discloses, wherein the user profile comprises demographic information obtained from the registration process (Lilleness Par. 0046, it is anticipated that the consumer would register with the Web server 32 (either upon initial access or as necessary) before being provided with access to the one or more services offered via the Web server 32. During such a registration process, the Web server 32 preferably collects consumer preference and other demographic information. Accordingly, it is possible for the Web server 32 to use any captured information to suggest items to the user, related to upcoming programming, events, etc. which might be deemed to be of interest to the consumer, i.e. suggesting or recommending content based on demographic information collected during registration process).
Fukuda in view of Stallings in further view of Moreau further view of Lilleness does not disclose, wherein the user profile comprises demographic information obtained from the accumulated viewing history
Garza discloses, wherein the user profile comprises demographic information obtained from the accumulated viewing history (Par. 0108, As mentioned, the demographic data could also include a user's interests as derived from a viewing history, measured reactions to content, and the like, thus a display trigger could be an audience member known to be interested in exercise, be a car enthusiast, or have any other interests that could be correlated with an overlay, i.e. provide display of content based on demographic data collected from viewing history).
It would have been obvious to one of ordinary skill in the art before the effective filing date of the invention to modify Fukuda in view of Stallings in further view of Moreau further view of Lilleness, by teachings of wherein the user profile comprises demographic information obtained from the accumulated viewing history, as thought by Garza, for present the content to user according the demographic information collected implicitly such as via user viewing history of user such as real time demographic makeup of audience, as disclosed in Garza par. 0108.
Conclusion
Any inquiry concerning this communication or earlier communications from the examiner should be directed to AKSHAY DOSHI whose telephone number is (571)272-2736. The examiner can normally be reached M-F 9:30 AM to 6:00 PM.
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/A.D./Examiner, Art Unit 2422
/MICHAEL E TEITELBAUM, Ph.D./Primary Examiner, Art Unit 2422
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