Prosecution Insights
Last updated: May 29, 2026
Application No. 18/679,846

METHODS AND APPARATUS TO MEASURE BRAND EXPOSURE IN MEDIA STREAMS

Non-Final OA §101§DOUBLEPATENT
Filed
May 31, 2024
Priority
Nov 09, 2007 — provisional 60/986,723 +7 more
Examiner
AKHAVANNIK, HADI
Art Unit
2676
Tech Center
2600 — Communications
Assignee
The Nielsen Company (US), LLC
OA Round
1 (Non-Final)
86%
Grant Probability
Favorable
1-2
OA Rounds
8m
Est. Remaining
99%
With Interview

Examiner Intelligence

Grants 86% — above average
86%
Career Allowance Rate
856 granted / 996 resolved
+23.9% vs TC avg
Moderate +13% lift
Without
With
+12.9%
Interview Lift
resolved cases with interview
Typical timeline
2y 8m
Avg Prosecution
21 currently pending
Career history
1026
Total Applications
across all art units

Statute-Specific Performance

§101
2.4%
-37.6% vs TC avg
§103
70.1%
+30.1% vs TC avg
§102
6.9%
-33.1% vs TC avg
§112
1.0%
-39.0% vs TC avg
Black line = Tech Center average estimate • Based on career data from 996 resolved cases

Office Action

§101 §DOUBLEPATENT
Notice of Pre-AIA or AIA Status The present application is being examined under the pre-AIA first to invent provisions. Claim Rejections - 35 USC § 101 35 U.S.C. 101 reads as follows: Whoever invents or discovers any new and useful process, machine, manufacture, or composition of matter, or any new and useful improvement thereof, may obtain a patent therefor, subject to the conditions and requirements of this title. Claims 9-15 are rejected under 35 U.S.C. 101 because the claimed invention is directed to non-statutory subject matter as follows. Claims 9 as a whole define(s) a program, and this is not a “process, machine, manufacture, or composition of matter.” Those four categories define the explicit scope and reach of subject matter patentable under 35 U.S.C. § 101; thus, such a signal cannot be patentable subject matter.” (In re Nuijten, 84 USPQ2d 1495 (Fed. Cir. 2007)). It is recommended that the claim recite a “non-transitory computer readable medium . . ..” The specification does not provide an explicit definition or limitation that would clarify the scope of “computer-readable instructions” to exclude transitory signals. While the specification describes processors, memory, and storage devices (e.g., RAM, ROM, HDD, DVD, CD, flash memory), it does not state that the claimed computer-readable medium is non-transitory or limited to physical storage media. Absent such clarification, the claim language remains broad enough to encompass non-statutory transitory forms. Double Patenting The nonstatutory double patenting rejection is based on a judicially created doctrine grounded in public policy (a policy reflected in the statute) so as to prevent the unjustified or improper timewise extension of the “right to exclude” granted by a patent and to prevent possible harassment by multiple assignees. A nonstatutory double patenting rejection is appropriate where the conflicting claims are not identical, but at least one examined application claim is not patentably distinct from the reference claim(s) because the examined application claim is either anticipated by, or would have been obvious over, the reference claim(s). See, e.g., In re Berg, 140 F.3d 1428, 46 USPQ2d 1226 (Fed. Cir. 1998); In re Goodman, 11 F.3d 1046, 29 USPQ2d 2010 (Fed. Cir. 1993); In re Longi, 759 F.2d 887, 225 USPQ 645 (Fed. Cir. 1985); In re Van Ornum, 686 F.2d 937, 214 USPQ 761 (CCPA 1982); In re Vogel, 422 F.2d 438, 164 USPQ 619 (CCPA 1970); In re Thorington, 418 F.2d 528, 163 USPQ 644 (CCPA 1969). A timely filed terminal disclaimer in compliance with 37 CFR 1.321(c) or 1.321(d) may be used to overcome an actual or provisional rejection based on nonstatutory double patenting provided the reference application or patent either is shown to be commonly owned with the examined application, or claims an invention made as a result of activities undertaken within the scope of a joint research agreement. See MPEP § 717.02 for applications subject to examination under the first inventor to file provisions of the AIA as explained in MPEP § 2159. See MPEP § 2146 et seq. for applications not subject to examination under the first inventor to file provisions of the AIA . A terminal disclaimer must be signed in compliance with 37 CFR 1.321(b). The filing of a terminal disclaimer by itself is not a complete reply to a nonstatutory double patenting (NSDP) rejection. A complete reply requires that the terminal disclaimer be accompanied by a reply requesting reconsideration of the prior Office action. Even where the NSDP rejection is provisional the reply must be complete. See MPEP § 804, subsection I.B.1. For a reply to a non-final Office action, see 37 CFR 1.111(a). For a reply to final Office action, see 37 CFR 1.113(c). A request for reconsideration while not provided for in 37 CFR 1.113(c) may be filed after final for consideration. See MPEP §§ 706.07(e) and 714.13. The USPTO Internet website contains terminal disclaimer forms which may be used. Please visit www.uspto.gov/patent/patents-forms. The actual filing date of the application in which the form is filed determines what form (e.g., PTO/SB/25, PTO/SB/26, PTO/AIA /25, or PTO/AIA /26) should be used. A web-based eTerminal Disclaimer may be filled out completely online using web-screens. An eTerminal Disclaimer that meets all requirements is auto-processed and approved immediately upon submission. For more information about eTerminal Disclaimers, refer to www.uspto.gov/patents/apply/applying-online/eterminal-disclaimer. Claims 1-20 are rejected on the ground of nonstatutory double patenting as being unpatentable over claims 1-20 of U.S. Patent No. 12026947. Although the claims at issue are not identical, they are not patentably distinct from each other because there are just slight changes in the claim language but they are still read on by the claims of the patent. Regarding claim 1, see claim 1 of the patent. The image signatures is read on by the pixel histograms. Regarding claim 2, see claim 2 of the patent. Regarding claim 3, see claim 3 of the patent. Signature representing is read on by signature corresponding. Regarding claim 4, see claim 4 of the patent. Regarding claim 5, see claims 3 and 8 of the patent. The process uses multiple frames. Regarding claim 6, see claim 6 of the patent. Regarding claim 7, see claim 7 of the patent. Regarding claim 8, see claim 8 of the patent. Regarding claim 9, see claim 9 of the patent. Regarding claim 10, see claim 2 of the patent. Regarding claim 11, see 11 of the patent. Regarding claim 12, see claim 12 of the patent. Regarding claim 13, see claim 13 of the patent. Regarding claim 14, see claim 14 of the patent. Regarding claim 15, see claim 15 of the patent. Regarding claim 16, see claim 16 of the patent. Regarding claim 17, see claim 17 of the patent. Regarding claim 18, see claim 18 of the patent. Regarding claim 19, see claim 19 of the patent. Regarding claim 20, see claim 20 of the patent. Allowable Subject Matter There is not prior art rejection. The closest prior art is Hay (20020056124) but it does not disclose the specifics of the independent claims. Conclusion Any inquiry concerning this communication or earlier communications from the examiner should be directed to HADI AKHAVANNIK whose telephone number is (571)272-8622. The examiner can normally be reached 9 AM - 5 PM Monday to Friday. Examiner interviews are available via telephone, in-person, and video conferencing using a USPTO supplied web-based collaboration tool. To schedule an interview, applicant is encouraged to use the USPTO Automated Interview Request (AIR) at http://www.uspto.gov/interviewpractice. If attempts to reach the examiner by telephone are unsuccessful, the examiner’s supervisor, Henok Shiferaw can be reached at (571) 272-4637. The fax phone number for the organization where this application or proceeding is assigned is 571-273-8300. Information regarding the status of published or unpublished applications may be obtained from Patent Center. Unpublished application information in Patent Center is available to registered users. To file and manage patent submissions in Patent Center, visit: https://patentcenter.uspto.gov. Visit https://www.uspto.gov/patents/apply/patent-center for more information about Patent Center and https://www.uspto.gov/patents/docx for information about filing in DOCX format. For additional questions, contact the Electronic Business Center (EBC) at 866-217-9197 (toll-free). If you would like assistance from a USPTO Customer Service Representative, call 800-786-9199 (IN USA OR CANADA) or 571-272-1000. /HADI AKHAVANNIK/Primary Examiner, Art Unit 2676
Read full office action

Prosecution Timeline

May 31, 2024
Application Filed
Apr 23, 2026
Non-Final Rejection mailed — §101, §DOUBLEPATENT (current)

Precedent Cases

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Study what changed to get past this examiner. Based on 5 most recent grants.

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Prosecution Projections

1-2
Expected OA Rounds
86%
Grant Probability
99%
With Interview (+12.9%)
2y 8m (~8m remaining)
Median Time to Grant
Low
PTA Risk
Based on 996 resolved cases by this examiner. Grant probability derived from career allowance rate.

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