Prosecution Insights
Last updated: April 19, 2026
Application No. 18/746,348

PAGE INTERACTION METHOD, APPARATUS AND DEVICE, AND STORAGE MEDIUM

Final Rejection §103§112
Filed
Jun 18, 2024
Examiner
ULRICH, NICHOLAS S
Art Unit
2179
Tech Center
2100 — Computer Architecture & Software
Assignee
BEIJING ZITIAO NETWORK TECHNOLOGY CO., LTD.
OA Round
4 (Final)
69%
Grant Probability
Favorable
5-6
OA Rounds
3y 4m
To Grant
77%
With Interview

Examiner Intelligence

Grants 69% — above average
69%
Career Allow Rate
425 granted / 614 resolved
+14.2% vs TC avg
Moderate +8% lift
Without
With
+7.6%
Interview Lift
resolved cases with interview
Typical timeline
3y 4m
Avg Prosecution
31 currently pending
Career history
645
Total Applications
across all art units

Statute-Specific Performance

§101
7.5%
-32.5% vs TC avg
§103
48.1%
+8.1% vs TC avg
§102
17.4%
-22.6% vs TC avg
§112
19.3%
-20.7% vs TC avg
Black line = Tech Center average estimate • Based on career data from 614 resolved cases

Office Action

§103 §112
DETAILED ACTION 1. Claims 1-5, 7-16 and 18-20 are pending. Notice of Pre-AIA or AIA Status 2. The present application, filed on or after March 16, 2013, is being examined under the first inventor to file provisions of the AIA . Information Disclosure Statement 3. The IDS filed 8/14/2025 is considered. Claim Rejections - 35 USC § 112 The following is a quotation of the first paragraph of 35 U.S.C. 112(a): (a) IN GENERAL.—The specification shall contain a written description of the invention, and of the manner and process of making and using it, in such full, clear, concise, and exact terms as to enable any person skilled in the art to which it pertains, or with which it is most nearly connected, to make and use the same, and shall set forth the best mode contemplated by the inventor or joint inventor of carrying out the invention. The following is a quotation of the first paragraph of pre-AIA 35 U.S.C. 112: The specification shall contain a written description of the invention, and of the manner and process of making and using it, in such full, clear, concise, and exact terms as to enable any person skilled in the art to which it pertains, or with which it is most nearly connected, to make and use the same, and shall set forth the best mode contemplated by the inventor of carrying out his invention. 4. Claims 1-5, 7-16 and 18-20 are rejected under 35 U.S.C. 112(a) or 35 U.S.C. 112 (pre-AIA ), first paragraph, as failing to comply with the written description requirement. The claim(s) contains subject matter which was not described in the specification in such a way as to reasonably convey to one skilled in the relevant art that the inventor or a joint inventor, or for applications subject to pre-AIA 35 U.S.C. 112, the inventor(s), at the time the application was filed, had possession of the claimed invention. Claim 1 has been amended to recite “wherein the virtual resource object comprises an effect resource, and wherein the effect resource is used to present the target presentation object with a designated effect”. Applicants indicate support for this subject matter is found in paragraph 0076 of the specification, see Remarks dated 8/8/2025. However, paragraph 0076 and the entire specification fails to teach or suggest this subject matter. Paragraph 0076 discusses that the virtual resource object may comprise an easter egg effect resource but fails to disclose or suggest wherein the effect resource is used to present the target presentation object with a designated effect, as required by the claim. The specification is silent with respect to what an easter egg effect resource is and does not disclose that it is used to present the target presentation object with a designated effect. Accordingly, the claim(s) contains subject matter which was not described in the specification in such a way as to reasonably convey to one skilled in the relevant art that the inventor or a joint inventor, or for applications subject to pre-AIA 35 U.S.C. 112, the inventor(s), at the time the application was filed, had possession of the claimed invention. Claims 11 and 12 recite similar subject matter as claim 1 and are rejected for similar reasons. Claims 2-5, 7-10, 13-16, and 18-20 are rejected at least based on their dependency to one of claims 1, 11, and 12. Claim Rejections - 35 USC § 103 The following is a quotation of 35 U.S.C. 103 which forms the basis for all obviousness rejections set forth in this Office action: A patent for a claimed invention may not be obtained, notwithstanding that the claimed invention is not identically disclosed as set forth in section 102, if the differences between the claimed invention and the prior art are such that the claimed invention as a whole would have been obvious before the effective filing date of the claimed invention to a person having ordinary skill in the art to which the claimed invention pertains. Patentability shall not be negated by the manner in which the invention was made. 5. Claim(s) 1-5, 7, 9, 11-16, 18, and 20 is/are rejected under 35 U.S.C. 103 as being unpatentable over Sun et al. (US 2019/0179405 A1) and further in view of Ye et al. (US 2016/0035133 A1). In regard to claim 1, Sun discloses a page interaction method, comprising (Paragraph 0147): displaying a first image on a playback page of a target image set, wherein at least one presentation object is presented on the first image and the first image belongs to the target image set (Fig. 3A elements 304, 306, 308, and Paragraph 0066 lines 8-21: product image displayed with pair of glasses out of a set of related product images on a gui of a website/client application); displaying, within an interaction region corresponding to a first presentation object among the at least one presentation object, interaction indication information corresponding to the first presentation object wherein the interaction indication information is configured to indicate an interaction operation corresponding to the interaction region (Fig. 3A element 314, Paragraph 0033, Paragraph 0049, and Paragraph 0068: try-on icon displayed. The icon is selectable and recites “try-on” and therefore provides both an interaction region and interaction indication information); and performing, in response to a trigger operation on a target interaction region corresponding to a target presentation object among the at least one presentation object, an interaction operation corresponding to the target interaction region (Fig. 3B, Paragraph 0025 lines 1-5, Paragraph 0050, and Paragraph 0070: try-on icon is selected and performs a call-to-action associated with the glasses), wherein the performing, in response to the trigger operation on the target interaction region corresponding to the target presentation object among the at least one presentation object, the interaction operation corresponding to the target interaction region comprises: presenting a pop-up window for obtaining a virtual resource object corresponding to the target interaction region, in response to the trigger operation on the target interaction region corresponding to the target presentation object among the at least one presentation object, wherein the virtual resource object has a correspondence with the target presentation object and a binding relationship with a user (Fig. 3B elements 332 and 334, Paragraph 0073 lines 3-6, Paragraph 0074, and Paragraph 0075 lines 1-8: a pop-up window is displayed that includes an add to wardrobe option that causes a digital model of the corresponding product to be added to a list associated with the user), and wherein the virtual resource object is an effect for presenting the target presentation object (Paragraph 0050, Paragraph 0075 lines 1-5, Paragraph 0075 lines 12-21, and Paragraph 0138 lines 1-7: the digital models added to the list associated with the user are presented within a camera interface for selection (e.g. in an effects menu), which when selected causes a call-to-action, such as a try-on call to action to be performed. Accordingly, the virtual resource (digital model) is an effect for presenting the target presentation object (e.g. the digital model is rendered as an effect on the camera stream to present a target presentation object)). While Sun teaches wherein the virtual resource object is an effect for presenting the target presentation object, they fail to show the wherein the virtual resource object comprises an effect resource, and wherein the effect resource is used to present the target presentation object with a designated effect, as recited in the claims. Ye teaches a virtual resource object and target presentation object similar to that of Sun. In addition, Ye further teaches providing additional image effects for presenting a target presentation object with a designated effect (Paragraph 0008 and Paragraph 0047: additional image effects such as adding lens transparency changes through alpha effect). It would have been obvious to one of ordinary skill in the art, having the teachings of Sun and Ye before him before the effective filing date of the claimed invention, to modify the wherein the virtual resource object is an effect for presenting the target presentation object taught by Sun to include the providing additional image effects for presenting a target presentation object with a designated effect of Ye, in order to obtain wherein the virtual resource object comprises an effect resource, and wherein the effect resource is used to present the target presentation object with a designated effect. It would have been advantageous for one to utilize such a combination as generating visual realism during real-time try-on experience, as suggested by Ye (Paragraph 0013). In regard to claim 2, Sun discloses further comprising: performing, in response to a second trigger operation on a second target interaction region corresponding to a second target presentation object among the at least one presentation object, the interaction operation corresponding to the second target interaction region by (Fig. 2A element 214, Paragraph 0055, and Paragraph 0059): displaying a shooting preview page, in response to the second trigger operation on the second target interaction region corresponding to the second target presentation object among the at least one presentation object, wherein the second target presentation object is presented on the shooting preview page; and matching, on the shooting preview page, the second target presentation object with a shot object in a shooting image (Fig. 2B, Paragraph 0025, Paragraph 0032, Paragraph 0050, Paragraph 0059, and Paragraph 0060: the call-to-action associated with the try-on icon causes a camera interface including camera stream with digital model of glasses positioned over features shown within the camera to be displayed). In regard to claim 3, Sun discloses wherein an icon corresponding to a second presentation object on the first image is displayed on the shooting preview page, the page interaction method further comprising, after the displaying the shooting preview page in response to the second trigger operation on the second target interaction region corresponding to the second target presentation object among the at least one presentation object: switching the second target presentation object presented on the shooting preview page to the second presentation object, in response to a switching operation for the icon corresponding to the second presentation object; and matching, on the shooting preview page, the second presentation object with the shot object in the shooting image (Fig. 2B element 228, Paragraph 0026, and Paragraph 0064: additional products are displayed that can be selected to switch to displaying a corresponding digital model positioned over features shown within the camera). In regard to claim 4, Sun discloses wherein at least one interaction control corresponding to the second target presentation object is displayed on the shooting preview page, the page interaction method further comprising: jumping, in response to a third trigger operation on a target interaction control among the at least one interaction control, from the shooting preview page to an interaction page corresponding to the target interaction control (Fig. 2B element 232 and Paragraph 0065: shop now icon that jumps to interface to purchase corresponding product). In regard to claim 5, Sun discloses further comprising: performing, in response to a second trigger operation on a second target interaction region corresponding to a second target presentation object among the at least one presentation object, the interaction operation corresponding to the second target interaction region by: presenting an interaction page corresponding to the second target interaction region, in response to the second trigger operation on the second target interaction region corresponding to the second target presentation object among the at least one presentation object, wherein the interaction page is configured to present interaction information for the second target presentation object (Paragraph 0066 lines 15-21 and Paragraph 0076 lines 4-10: my cart icon is selected and causes display of interface to make purchase of corresponding product. As described, a menu of related products for selection is provided and therefore a second target presentation object can be selected from the menu to be the corresponding product before the my cart icon is selected). In regard to claim 7, Sun discloses wherein at least one interaction control corresponding to a third presentation object among the at least one presentation object is further presented on the first image, the page interaction method further comprising: presenting, in response to a trigger operation on a target interaction control among the at least one interaction control corresponding to the third presentation object, interaction information corresponding to the target interaction control on a preset area located at a bottom of the playback page of the target image set, wherein the interaction information has a correspondence with the third presentation object (Fig. 3A element 308, Paragraph 0066, and Paragraph 0067: a menu of related products (e.g. one being a third presentation object) that can be selected to provide access to corresponding digital models is displayed at the bottom of the interface). In regard to claim 9, Sun discloses wherein a preset service entrance corresponding to a fourth presentation object among the at least one presentation object is further presented on the first image, the page interaction method further comprising: presenting service information corresponding to the preset service entrance on a preset area located at a bottom of the playback page of the target image set, in response to a trigger operation on the preset service entrance, wherein the service information has a correspondence with the fourth presentation object (Fig. 3A element 308, Paragraph 0066, and Paragraph 0067: a menu of related products (e.g. one being a fourth presentation object) that can be selected to provide access to corresponding digital models is displayed at the bottom of the interface). In regard to claim 11, medium claim 11 corresponds generally to method claim 1 and recites similar features in medium form and therefore is rejected under the same rationale. In regard to claims 12-16, 18, and 20, device claims 12-16, 18 and 20 correspond generally to method claims 1-7 and 9, respectively, and recite similar features in device form, and therefore are rejected under the same rationale. 6. Claim(s) 8, 10, and 19 is/are rejected under 35 U.S.C. 103 as being unpatentable over Sun et al. (US 2019/0179405 A1), Ye et al. (US 2016/0035133 A1), and further in view of Karunamuni et al. (US 2018/0335939 A1) hereinafter referred to as Karun. In regard to claim 8, while Sun teaches presenting an interaction page corresponding to the target interaction control, for the preset area located at the bottom of the playback page, wherein the interaction information is presented on the interaction page (Fig. 3A element 308, Paragraph 0066, and Paragraph 0067), they fail to show the pull-up operation, as recited in the claims. Karun teaches an interface and preset area similar to that of Sun. In addition, Karun further teaches displaying a preset area at the bottom of the screen in response to pull-up operation (Figs. 5B14-5B16 and Paragraph 0247). It would have been obvious to one of ordinary skill in the art, having the teachings of Sun, Ye, and Karun before him before the effective filing date of the claimed invention, to modify the presenting an interaction page corresponding to the target interaction control, for the preset area located at the bottom of the playback page, wherein the interaction information is presented on the interaction page taught by Sun to include the displaying a preset area at the bottom of the screen in response to pull-up operation of Karun, in order to obtain presenting an interaction page corresponding to the target interaction control, in response to a pull-up operation for the preset area located at the bottom of the playback page, wherein the interaction information is presented on the interaction page. It would have been advantageous for one to utilize such a combination as revealing additional controls, as suggested by Karun (Paragraph 0247 lines 7-8), therefore avoiding cluttering the screen with additional information until the user makes their intentions clear to interact with additional information. In regard to claim 10, while Sun teaches while Sun teaches presenting an interaction page corresponding to the preset service entrance, for the preset area located at the bottom of the playback page, wherein the service information is presented on the interaction page (Fig. 3A element 308, Paragraph 0066, and Paragraph 0067), they fail to show the pull-up operation, as recited in the claims. Karun teaches an interface and preset area similar to that of Sun. In addition, Karun further teaches displaying a preset area at the bottom of the screen in response to pull-up operation (Figs. 5B14-5B16 and Paragraph 0247). It would have been obvious to one of ordinary skill in the art, having the teachings of Sun, Ye, and Karun before him before the effective filing date of the claimed invention, to modify the presenting an interaction page corresponding to the preset service entrance, for the preset area located at the bottom of the playback page, wherein the service information is presented on the interaction page taught by Sun to include the displaying a preset area at the bottom of the screen in response to pull-up operation of Karun, in order to obtain presenting an interaction page corresponding to the preset service entrance, in response to a pull-up operation for the preset area located at the bottom of the playback page, wherein the service information is presented on the interaction page. It would have been advantageous for one to utilize such a combination as revealing additional controls, as suggested by Karun (Paragraph 0247 lines 7-8), therefore avoiding cluttering the screen with additional information until the user makes their intentions clear to interact with additional information. In regard to claim 19, device claim 19 corresponds generally to method claim 8 and recites similar features in device form and therefore is rejected under the same rationale. Response to Arguments 7. The arguments filed 8/8/2025 have been fully considered but are moot in view of the claim amendments and new grounds of rejections. The amendments to claim 12 overcome the previous 35 U.S.C. 112(a) of claims 12-16 and 18-20 as the previously indicated subject matter which was not described in the specification is removed from the claims. However, the amendments include additional subject added to the claims that has been identified by the examiner as insufficient with respect to 35 U.S.C. 112(a) and therefore claims 12-16 and 18-20 remain rejected over 35 U.S.C. 112(a) for the new reasons provided in this office action in view of the claim amendments. Conclusion 8. Applicant's amendment necessitated the new ground(s) of rejection presented in this Office action. Accordingly, THIS ACTION IS MADE FINAL. See MPEP § 706.07(a). Applicant is reminded of the extension of time policy as set forth in 37 CFR 1.136(a). A shortened statutory period for reply to this final action is set to expire THREE MONTHS from the mailing date of this action. In the event a first reply is filed within TWO MONTHS of the mailing date of this final action and the advisory action is not mailed until after the end of the THREE-MONTH shortened statutory period, then the shortened statutory period will expire on the date the advisory action is mailed, and any nonprovisional extension fee (37 CFR 1.17(a)) pursuant to 37 CFR 1.136(a) will be calculated from the mailing date of the advisory action. In no event, however, will the statutory period for reply expire later than SIX MONTHS from the mailing date of this final action. 9. Any inquiry concerning this communication or earlier communications from the examiner should be directed to NICHOLAS S ULRICH whose telephone number is (571)270-1397. The examiner can normally be reached M-F 8-4. Examiner interviews are available via telephone, in-person, and video conferencing using a USPTO supplied web-based collaboration tool. To schedule an interview, applicant is encouraged to use the USPTO Automated Interview Request (AIR) at http://www.uspto.gov/interviewpractice. If attempts to reach the examiner by telephone are unsuccessful, the examiner’s supervisor, Fred Ehichioya can be reached on (571)272-4034. The fax phone number for the organization where this application or proceeding is assigned is 571-273-8300. 10. Information regarding the status of published or unpublished applications may be obtained from Patent Center. Unpublished application information in Patent Center is available to registered users. To file and manage patent submissions in Patent Center, visit: https://patentcenter.uspto.gov. Visit https://www.uspto.gov/patents/apply/patent-center for more information about Patent Center and https://www.uspto.gov/patents/docx for information about filing in DOCX format. For additional questions, contact the Electronic Business Center (EBC) at 866-217-9197 (toll-free). If you would like assistance from a USPTO Customer Service Representative, call 800-786-9199 (IN USA OR CANADA) or 571-272-1000. /Nicholas Ulrich/Primary Examiner, Art Unit 2179
Read full office action

Prosecution Timeline

Jun 18, 2024
Application Filed
Sep 23, 2024
Non-Final Rejection — §103, §112
Dec 19, 2024
Response Filed
Jan 07, 2025
Final Rejection — §103, §112
Apr 14, 2025
Request for Continued Examination
May 01, 2025
Response after Non-Final Action
May 06, 2025
Non-Final Rejection — §103, §112
Aug 08, 2025
Response Filed
Oct 09, 2025
Final Rejection — §103, §112 (current)

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Study what changed to get past this examiner. Based on 5 most recent grants.

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Prosecution Projections

5-6
Expected OA Rounds
69%
Grant Probability
77%
With Interview (+7.6%)
3y 4m
Median Time to Grant
High
PTA Risk
Based on 614 resolved cases by this examiner. Grant probability derived from career allow rate.

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