Prosecution Insights
Last updated: April 19, 2026
Application No. 18/752,600

LIVE ROOM PAGE PRESENTATION METHOD, APPARATUS, DEVICE, AND STORAGE MEDIUM

Final Rejection §103
Filed
Jun 24, 2024
Examiner
SAX, STEVEN PAUL
Art Unit
2146
Tech Center
2100 — Computer Architecture & Software
Assignee
BEIJING ZITIAO NETWORK TECHNOLOGY CO., LTD.
OA Round
4 (Final)
70%
Grant Probability
Favorable
5-6
OA Rounds
4y 0m
To Grant
99%
With Interview

Examiner Intelligence

Grants 70% — above average
70%
Career Allow Rate
320 granted / 460 resolved
+14.6% vs TC avg
Strong +45% interview lift
Without
With
+44.8%
Interview Lift
resolved cases with interview
Typical timeline
4y 0m
Avg Prosecution
20 currently pending
Career history
480
Total Applications
across all art units

Statute-Specific Performance

§101
10.4%
-29.6% vs TC avg
§103
62.5%
+22.5% vs TC avg
§102
6.7%
-33.3% vs TC avg
§112
5.5%
-34.5% vs TC avg
Black line = Tech Center average estimate • Based on career data from 460 resolved cases

Office Action

§103
Detailed Action Notice of Pre-AIA or AIA Status 1. The present application, filed on or after March 16, 2013, is being examined under the first inventor to file provisions of the AIA . 2. The amendment filed 11/6/25 has been entered. Claims 12, 22-23 have been cancelled. Claims 24-25 are newly added. Claims 1-2, 4-9, 11, 14-21, and 24-25 are now pending. 3. The following is a quotation of 35 U.S.C. 103 which forms the basis for all obviousness rejections set forth in this Office action: A patent for a claimed invention may not be obtained, notwithstanding that the claimed invention is not identically disclosed as set forth in section 102, if the differences between the claimed invention and the prior art are such that the claimed invention as a whole would have been obvious before the effective filing date of the claimed invention to a person having ordinary skill in the art to which the claimed invention pertains. Patentability shall not be negated by the manner in which the invention was made. 4. Claim(s) 1-2, 4-9, 11, 14-20, and 24 is/are rejected under 35 U.S.C. 103 as being unpatentable over Taylor et al “Taylor” (US 20180152764 A1) and Raheja et al “Raheja” (WO 2011014927 A1) and Cui et al “Cui” (CN 111510746). (Please see the attached copy of Raheja and the previously attached copy of Cui which numbers paragraphs in the same manner as that used in this Action). 5. Regarding claim 1, Taylor shows a page presentation method (para 18, Figure 1 show presenting the web page), comprising: displaying a first clear screen mode interface of a live, wherein the first clear screen mode interface displays an image of the live (para 54 shows that although some live video streams may be presented with overlaid controls, nevertheless some may be presented in an interface without any overlays and are thus in clear screen mode. The live video stream such as in para 18, 54 may also be represented by an image as shown in para 20), wherein the clear screen mode is a mode that displays at least the image of the live without displaying at least comment information and a comment control (as para 54 shows the live stream video may be displayed without any comments or controls). Taylor shows a live object presentation control which is determined based on a type of the live (para 20, 53 show presenting objects on the live stream which are related to the live stream, and para 33 shows advertising on the live stream, and Taylor para 20 for example shows these may be presented in response to a button selection), but Taylor does not explicitly show in response to a trigger operation for the live object presentation control, presenting, on the first clear screen mode interface, a live object corresponding to the live, wherein in response to determining that the live type of the live is a resource promotion type live, displaying a resource presentation control as the live object presentation control on the first clear screen mode interface of the live; and in response to a trigger operation for the resource presentation control, presenting a resource list corresponding to the live as the live object on the first clear screen mode interface. Cui however shows in response to a trigger operation for the live object presentation control, presenting, on the first live interface, a live object corresponding to the live (para 91, 96, 140, 205 show in response to a trigger operation for the live object, the live video object is then presented on the live interface), in response to determining that the live type of the live is a resource promotion-type live, a resource presentation control is displayed as the live object presentation control on the first live interface of the live (Cui para 131, 133, 150, 205 shows the type of stream is an advertisement aka resource promotion, and the control for it is displayed on the live video stream); and in response to a trigger operation for the resource presentation control, a resource list is presented corresponding to the live as the live object on the first live interface, (Cui para 131, 133, 150, 205 show the trigger operation then presents the advertisement links on the live video stream). It would have been obvious to a person with ordinary skill in the art before the effective filing date of the claimed invention to have the live object in Taylor, and have the resource presentation control and the resource list overlaid on the clear screen interface, because it would provide a convenient way to access and engage the object or advertisement using a video stream. Taylor and Cui do not explicitly show an exit clear screen control for exiting a clear screen mode of the live, but Raheja however does show an exit live screen control for exiting a particular live screen mode (para 236, 254, 284, mini para 331-342 show the control for exiting a particular live video screen with the option of maintaining the live video stream with different captions). It would have been obvious to a person with ordinary skill in the art before the effective filing date of the claimed invention to have an exit screen mode control of Raheja in the live stream page of Taylor, especially as modified by Cui, so that the clear screen mode could be exited, because it would provide an efficient way to exit the clear screen mode and switch to a mode where other objects are presented on the live stream. 6. Regarding claim 2, the first clear screen mode interface further comprises an anchor identification of the live; and the method further comprises: in response to a trigger operation for the anchor identification of the live, presenting, on the first clear screen mode interface, anchor information corresponding to the anchor identification (Taylor para 35, 61 show the URL and other source information for the object source video provided on the page). 7. Regarding claim 4, in addition to that mentioned for claim 1, displaying the first clear screen mode interface of the live comprises: in response to a second trigger operation on a second clear screen mode interface of the live, switching from the second clear screen mode interface to the first clear screen mode interface, wherein the second clear screen mode interface displays the image of the live and the exit clear screen control and does not display the live object presentation control (Taylor para 30, 31, 35 show in response to a selection switching between multiple live video streams, and para 54 again shows these could all be clear screen mode streams aka without live object presentation controls or other overlays. Raheja as described above shows how this would have an exit screen control). 8. Regarding claim 5, in response to a trigger operation for a preset starting control on a live page of the live, displaying the first clear screen mode interface or the second clear screen mode interface of the live (Taylor para 20, 30, 31, 35, 50 shows in response to a predefined audio or other selection, displaying a different live video stream mode). 9. Regarding claim 6, in response to an amplification trigger operation acting on the first clear screen mode interface or the second clear screen mode interface, performing on the first clear screen mode interface or the second clear screen mode interface, amplification display on the image of the live (Taylor para 21, 33 shows further triggering to show the image on the live video stream. Cui para 140, 210 show further triggering to present the target live picture). 10. Regarding claim 7, the first clear screen mode interface further comprises an explanation card which is used for presenting information of the live object being presented in or associated with the live, and the method further comprises: in response to a trigger operation for the explanation card, presenting an interaction page of the live object corresponding to the explanation card (Taylor para 49-50, show the comment feed which is used for presenting information of the live object at least associated with the live, and in response to selection this may be presented on a chat page corresponding to it. Cui para 143 show presenting the information for interacting with the live object. Raheja para 176, 236, 401 show selecting to control and present caption information of the live object presented in or associated with the live video stream. It would have been obvious to a person with ordinary skill in the art before the effective filing date of the claimed invention to have this in Taylor, especially as modified by Cui, because it would provide an efficient way to help the user to determine which object to engage or view). 11. Regarding claim 8, the first clear screen mode interface further comprises an anchor identification of an associated live of the live, and the method further comprises: in response to a trigger operation for the anchor identification of the associated live on the first clear screen mode interface of the live, presenting, on the first clear screen mode interface, anchor information corresponding to the anchor identification of the associated live (Taylor para 35, 61 show the URL and other source information for the object source video provided on the page). 12. Regarding claim 9, in response to a trigger operation of applying for a connection to an anchor of the live being received, determining whether the live is currently in the first clear screen mode interface or the second clear screen mode interface; and if it is determined that the live is currently in the first clear screen mode interface or the second clear screen mode interface, displaying prompt information for exiting the clear screen mode (Raheja para 79, 80, 400 shows prompt information for various switching and displaying of live stream modes. This would include the exit live screen mode in para 236. It would have been obvious to a person with ordinary skill in the art before the effective filing date of the claimed invention to have this in Taylor, especially as modified by Cui, because it would provide an efficient way to help the user exit one clear screen mode to then engage another). 13. Regarding claim 11, displaying a non-clear-screen mode interface of themode interface of the live, switching from the non-clear screen mode interface of the first clear screen mode interface (Taylor para 30, 31, 35 show in response to a selection switching between multiple live video streams, and para 54 again shows one of these could be a clear screen mode stream aka without live object presentation controls or other overlays, but another live video stream could indeed have the live presentation control, as in para 54, Figure 3C), wherein the first clear screen mode interface displays the image of the live, the exit clear screen control, and the live object presentation control and stops the display of the comment information and the comment control (as described such as in Taylor para 18, 20, 54, the image of the live is displayed; Raheja as described above shows how this clear screen mode would have an exit screen control. The comment information and control would not be displayed but the object presentation still could be as in Taylor para 47, 52). 14. Regarding claim 14, Taylor shows a page presentation method (para 18, Figure 1 show presenting the web page), comprising: displaying a first clear screen mode interface of a live, wherein the first clear screen mode interface displays an image of the live (para 54 shows that although some live video streams may be presented with overlaid controls, nevertheless some may be presented in an interface without any overlays and are thus in clear screen mode. The live video stream such as in para 18, 54 may also be represented by an image as shown in para 20), wherein the clear screen mode is a mode that displays at least the image of the live without displaying at least comment information and a comment control (as para 54 shows the live stream video may be displayed without any comments or controls). Taylor shows a live object presentation control which is determined based on a type of the live (para 20, 53 show presenting objects on the live stream which are related to the live stream, and para 33 shows advertising on the live stream, and Taylor para 20 for example shows these may be presented in response to a button selection), but Taylor does not explicitly show in response to a trigger operation for the live object presentation control, presenting, on the first clear screen mode interface, a live object corresponding to the live. Cui however shows in response to a trigger operation for the live object presentation control, presenting, on the first live interface, a live object corresponding to the live (para 91, 96, 140, 205 show in response to a trigger operation for the live object, the live video object is then presented on the live interface). It would have been obvious to a person with ordinary skill in the art before the effective filing date of the claimed invention to have the live object in Taylor, because it would provide a convenient way to access and engage the object or advertisement using a video stream. Taylor and Cui do not explicitly show an exit clear screen control for exiting a clear screen mode of the live, but Raheja however does show an exit live screen control for exiting a particular live screen mode (para 236, 254, 284, mini para 331-342 show the control for exiting a particular live video screen with the option of maintaining the live video stream with different captions). It would have been obvious to a person with ordinary skill in the art before the effective filing date of the claimed invention to have an exit screen mode control of Raheja in the live stream page of Taylor, especially as modified by Cui, so that the clear screen mode could be exited, because it would provide an efficient way to exit the clear screen mode and switch to a mode where other objects are presented on the live stream. Taylor shows in response to a first trigger operation on the first clear screen mode interface of the live, displaying a second clear screen mode interface of the live, wherein the second clear screen mode interface displays the image of the live and the exit clear screen control and stops the display of the live object presentation control (Taylor para 30, 31, 35 show switching between multiple live video streams in response to a selection, and para 54 shows that one live stream could indeed have the live presentation control, as in Figure 3C, and para 54 shows one of these could be a clear screen mode stream aka without live object presentation controls or other overlays; Raheja as described above shows how this would have an exit screen control). 15. Regarding claim 15, after in response to the first trigger operation on the first clear screen mode interface of the live, displaying the second clear screen mode interface of the live, further comprising: in response to a second trigger operation on the second clear screen mode interface of the live, switching from the second clear screen mode interface to the first clear screen mode interface (Taylor para 30, 31, 35 show in response to a selection switching between multiple live video streams, and para 54 again shows one of these could be a clear screen mode stream aka without live object presentation controls or other overlays, but another live video stream could indeed be the first clear screen after the live object is displayed, as in para 47, 54, Figure 3C). 16. Regarding claim 16, in response to an amplification trigger operation acting on the first clear screen mode interface or the second clear screen mode interface, performing, on the first clear screen mode interface or the second clear screen mode interface, amplification display on the image of the live (Taylor para 21, 33 shows further triggering to show the image on the live video stream. Cui para 140, 210 show further triggering to present the target live picture). 17. Claims 17 and 18 show the same features a claims 1 and 14 respectively, and are rejected for the same reasons. Additionally, please note the non-transitory computer readable storage medium having instructions stored thereon which when executed on a terminal device cause it to implement the page presentation method (para 84, 85, 87 show the hardware memories storing the code which executes on a computing device to implement the method as described). 18. Claims 19 and 20 show the same features a claims 1 and 14 respectively, and are rejected for the same reasons. Additionally, please note the memory and processor, wherein the memory has stored thereon a computer program, and the processor, when executing the computer program, implements the page presentation method (para 84, 85, 87 show the hardware memories storing the computer program which executes on a processor to implement the method as described). 19. Regarding claim 24, after displaying the first clear screen mode interface of the live, the method further comprises in response to a first trigger operation on the first clear screen mode interface of the live, displaying a second clear screen mode interface of the live, wherein the second clear screen mode interface displays the image of the live and the exit clear screen control and stops the display of the live object presentation control (Taylor para 30, 31, 35 show switching between multiple live video streams in response to a selection, and para 54 shows that one live stream could indeed have the live presentation control, as in Figure 3C, and para 54 shows one of these could be a clear screen mode stream aka without live object presentation controls or other overlays; Raheja as described above shows how this would have an exit screen control). 20. Claim(s) 21 and 25 is/are rejected under 35 U.S.C. 103 as being unpatentable over Taylor et al “Taylor” (US 20180152764 A1) and Raheja et al “Raheja” (WO 2011014927 A1) and Cui et al “Cui” (CN 111510746) and Liu (CN 108513139 A). (Please also see the previously attached copy of Liu which numbers paragraphs in the same manner as that used in this Action). 21. Regarding claim 21, Taylor shows a page presentation method (para 18, Figure 1 show presenting the web page), comprising: displaying a first clear screen mode interface of a live, wherein the first clear screen mode interface displays an image of the live (para 54 shows that although some live video streams may be presented with overlaid controls, nevertheless some may be presented in an interface without any overlays and are thus in clear screen mode. The live video stream such as in para 18, 54 may also be represented by an image as shown in para 20), wherein the clear screen mode is a mode that displays at least the image of the live without displaying at least comment information and a comment control (as para 54 shows the live stream video may be displayed without any comments or controls). Taylor shows a live object presentation control which is determined based on a type of the live (para 20, 53 show presenting objects on the live stream which are related to the live stream, and para 33 shows advertising on the live stream, and Taylor para 20 for example shows these may be presented in response to a button selection), but Taylor does not explicitly show in response to a trigger operation for the live object presentation control, presenting, on the first clear screen mode interface, a live object corresponding to the live. Cui however shows in response to a trigger operation for the live object presentation control, presenting, on the first live interface, a live object corresponding to the live (para 91, 96, 140, 205 show in response to a trigger operation for the live object, the live video object is then presented on the live interface). It would have been obvious to a person with ordinary skill in the art before the effective filing date of the claimed invention to have the live object in Taylor, because it would provide a convenient way to access and engage the object or advertisement using a video stream. Taylor and Cui do not explicitly show in response to determining that the live type of the live is an activity-type live, an activity joining control is displayed as the live object presentation control on the first live interface of the live, and in response to a trigger operation for the activity joining control, presenting activity joining guidance information corresponding to the live as the live object on the first live interface, but Taylor para 21, 31, 42 does show the interactive shopping activity. Liu however shows in response to determining that the live type of the live is an activity-type live, an activity joining control is displayed as the live object presentation control on the first live interface of the live (Liu para 86, 89, 138 show the type is a gaming application and in response to the trigger operation, the gaming object is presented) and in response to a trigger operation for the activity joining control, presenting activity joining guidance information corresponding to the live as the live object on the first live interface (Liu para 86, 138, 143 show in response to the trigger operation, the link to join the game is presented). It would have been obvious to a person with ordinary skill in the art before the effective filing date of the claimed invention to have this in Taylor, especially as modified by Cui, because it would provide an efficient way to use a multiple view live video stream system to help a user engage and join an activity. Taylor and Cui and Liu do not explicitly show an exit clear screen control for exiting a clear screen mode of the live, but Raheja however does show an exit live screen control for exiting a particular live screen mode (para 236, 254, 284, mini para 331-342 show the control for exiting a particular live video screen with the option of maintaining the live video stream with different captions). It would have been obvious to a person with ordinary skill in the art before the effective filing date of the claimed invention to have an exit screen mode control of Raheja in the live stream page of Taylor, especially as modified by Cui and Liu, so that the clear screen mode could be exited, because it would provide an efficient way to exit the clear screen mode and switch to a mode where other objects are presented on the live stream. 22. Regarding claim 25, after displaying the first clear screen mode interface of the live, the method further comprises in response to a first trigger operation on the first clear screen mode interface of the live, displaying a second clear screen mode interface of the live, wherein the second clear screen mode interface displays the image of the live and the exit clear screen control and stops the display of the live object presentation control (Taylor para 30, 31, 35 show switching between multiple live video streams in response to a selection, and para 54 shows that one live stream could indeed have the live presentation control, as in Figure 3C, and para 54 shows one of these could be a clear screen mode stream aka without live object presentation controls or other overlays; Raheja as described above shows how this would have an exit screen control). Response to Arguments 23. Applicant's arguments filed 11/6/25 have been fully considered but they are not persuasive. Applicant argues the prior art cited in the previous Action does not show displaying a first clear screen mode interface of a live, wherein the first clear screen mode interface displays an image of the live, an exit clear screen control for exiting a clear screen mode of the live, and a live object presentation control which is determined based on a type of the live, wherein the clear screen mode is a mode that displays at least the image of the live without displaying at least comment information and a comment control. However Taylor and Raheja are newly brought in to show these features. Note that Cui is still used to show response to determining that the live type of the live is a resource promotion-type live, displaying a resource presentation control as the live object presentation control on the first clear screen mode interface of the live; and in response to a trigger operation for the resource presentation control, presenting a resource list corresponding to the live as the live object on the first clear screen mode interface, as explained in the Action but Applicant does not argue against Cui. Applicant merely makes a general statement against all the previously cited prior art (which includes Cui) that they would not apply since as Applicant alleges they do not show the exit clear screen control. However, since the exit clear screen control is now shown in Raheja, then even according to Applicant’s logic and in view of the combination of references as shown in the Action, the Cui reference (and the other prior art) would now apply. Conclusion 24. Applicant's amendment necessitated the new ground(s) of rejection presented in this Office action. Accordingly, THIS ACTION IS MADE FINAL. See MPEP § 706.07(a). Applicant is reminded of the extension of time policy as set forth in 37 CFR 1.136(a). A shortened statutory period for reply to this final action is set to expire THREE MONTHS from the mailing date of this action. In the event a first reply is filed within TWO MONTHS of the mailing date of this final action and the advisory action is not mailed until after the end of the THREE-MONTH shortened statutory period, then the shortened statutory period will expire on the date the advisory action is mailed, and any nonprovisional extension fee (37 CFR 1.17(a)) pursuant to 37 CFR 1.136(a) will be calculated from the mailing date of the advisory action. In no event, however, will the statutory period for reply expire later than SIX MONTHS from the mailing date of this final action. 25. The prior art made of record and not relied upon is considered pertinent to applicant's disclosure: a) Grunewald (US 10057310 B1) shows a live video that allows interactive spectating and access to live objects such as for gaming. b) Du (US 20220141599 A1) shows a live stream server that co-hosts live object games. c) Sun (CN 115086685 A) shows a live object presentation control interface that switches between video stream modes. d) Harnish (US 20150116593 A1) shows a video stream that hides the video player controls. 26. Any inquiry concerning this communication or earlier communications from the examiner should be directed to STEVEN PAUL SAX whose telephone number is (571)272-4072. The examiner can normally be reached Monday - Friday, 9:30 - 6:00 Est. Examiner interviews are available via telephone, in-person, and video conferencing using a USPTO supplied web-based collaboration tool. To schedule an interview, applicant is encouraged to use the USPTO Automated Interview Request (AIR) at http://www.uspto.gov/interviewpractice. If attempts to reach the examiner by telephone are unsuccessful, the examiner’s supervisor, Usmaan Saeed can be reached on 571-272-4046. The fax phone number for the organization where this application or proceeding is assigned is 571-273-8300. Information regarding the status of published or unpublished applications may be obtained from Patent Center. Unpublished application information in Patent Center is available to registered users. To file and manage patent submissions in Patent Center, visit: https://patentcenter.uspto.gov. Visit https://www.uspto.gov/patents/apply/patent-center for more information about Patent Center and https://www.uspto.gov/patents/docx for information about filing in DOCX format. For additional questions, contact the Electronic Business Center (EBC) at 866-217-9197 (toll-free). If you would like assistance from a USPTO Customer Service Representative, call 800-786-9199 (IN USA OR CANADA) or 571-272-1000. /STEVEN P SAX/Primary Examiner, Art Unit 2146
Read full office action

Prosecution Timeline

Jun 24, 2024
Application Filed
Sep 26, 2024
Examiner Interview (Telephonic)
Sep 30, 2024
Examiner Interview Summary
Oct 05, 2024
Non-Final Rejection — §103
Jan 24, 2025
Response Filed
Mar 18, 2025
Final Rejection — §103
May 23, 2025
Request for Continued Examination
May 27, 2025
Response after Non-Final Action
Jul 26, 2025
Non-Final Rejection — §103
Nov 06, 2025
Response Filed
Feb 11, 2026
Final Rejection — §103 (current)

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Expected OA Rounds
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