DETAILED ACTION
Notice of Pre-AIA or AIA Status
1. The present application, filed on or after March 16, 2013, is being examined under the first inventor to file provisions of the AIA .
Response to Arguments
2. Applicant’s arguments with respect to claim(s) 1-14, 16, 17, 19 and 20 have been considered but are moot in view of a new ground(s) of rejection discussed below. The amendments to the claims necessitated the new ground(s) of rejection discussed below. This office action is made FINAL.
Claim Rejections - 35 USC § 103
3. In the event the determination of the status of the application as subject to AIA 35 U.S.C. 102 and 103 (or as subject to pre-AIA 35 U.S.C. 102 and 103) is incorrect, any correction of the statutory basis (i.e., changing from AIA to pre-AIA ) for the rejection will not be considered a new ground of rejection if the prior art relied upon, and the rationale supporting the rejection, would be the same under either status.
The following is a quotation of 35 U.S.C. 103 which forms the basis for all obviousness rejections set forth in this Office action:
A patent for a claimed invention may not be obtained, notwithstanding that the claimed invention is not identically disclosed as set forth in section 102, if the differences between the claimed invention and the prior art are such that the claimed invention as a whole would have been obvious before the effective filing date of the claimed invention to a person having ordinary skill in the art to which the claimed invention pertains. Patentability shall not be negated by the manner in which the invention was made.
The factual inquiries for establishing a background for determining obviousness under 35 U.S.C. 103 are summarized as follows:
1. Determining the scope and contents of the prior art.
2. Ascertaining the differences between the prior art and the claims at issue.
3. Resolving the level of ordinary skill in the pertinent art.
4. Considering objective evidence present in the application indicating obviousness or nonobviousness.
4. Claim(s) 1-14, 16, 17, 19 and 20 is/are rejected under 35 U.S.C. 103 as being unpatentable over ROSE et al (2020/0099755) in view of PORTER et al (2023/0177592)
As to claims 1-000, ROSE discloses content provision system and further discloses an information display method, comprising:
playing a first content on a media content playing interface; and switching the first content to a second content in response to a content switching operation by a first user based on a media content stream in the media content playing interface, wherein the second content is associated information of a target object, the associated information comprises description information of the target object, and at least part of the associated information is displayed in a form of dynamic comment information (figs.1-56, Abstract, {0003-0025], [0036-0054], [0071-0084], [0127-0134], [0140-0146] and [0219-0242]), enables plurality of users to connect to a system, interact with content items within stream on demand and/or live broadcast content, includes user comments relating to the content item(s), recommending or posting content items and enable users to synchronize consumption of available content items; includes UI configuration allowing dynamic selection of content with generation thumbnails including description of content; wherein a positional relationship between the target object and the first user satisfies a preset condition, wherein the dynamic comment information comprises at least one selected from the group consisting of relationship information between the target object and the first user, operation information performed by a second user with respect to the target object, and relationship information between the target object and a target object set ([0071-0084], [0127-0134], [0140-0146], [0219-0254] and [0312-0338]), recommending or posting content items and enable users to synchronize consumption of available content items; includes UI configuration allowing dynamic selection of content with generation thumbnails including description of content; links users within specific geographic region of consumption to interact , wherein the relationship information between the target object and the first user comprises: at least one selected from the group consisting of distance information between the target object and the first user, or operation information performed by the first user with respect to the target object; and/or the operation information performed by the second user with respect to the target object comprises: evaluation information posted or interaction information performed by the second user with respect to the target object; and/or the relationship information between the target object and the target object set comprises: at least one of ranking information of the target object in the target object set or evaluation level information of the target object in the target object set ([0071-0084], [0127-0134], [0140-0146], [0219-0254] and [0312-0338]), recommending or posting content items and enable users to synchronize consumption of available content items; includes UI configuration allowing dynamic selection of content with generation thumbnails including description of content.
ROSE customization request received from a user comprises a geographical location identifier and where the content items selected dependents on the geographical location ([0101-0102] and [0127-0130]), BUT appears silent as to the object is a place recommended to the user and displaying a detail interface of the first object in response to a detail viewing operation with respect to the first object, wherein the detail interface comprises detailed information of the first object.
However, in the same field of endeavor, PORTER discloses systems for enabling access to shipping from a seller and further discloses where the object is a place recommended to the user and displaying a detail interface of the first object in response to a detail viewing operation with respect to the first object, wherein the detail interface comprises detailed information of the first object (figs.1+, Abstract, [0009-0016], [0019-0026], [0029-0037] and [0052-0056])
Hence it would have been obvious before the effective filing date of the claimed invention to incorporate the teaching of PORTER into the system of ROSE to enable user(s) to recommend a place to the user and further display detail information and other additional information of the object to the user to enable a user to interact and receive additional information of the object as desired.
As to claims 5-6, ROSE further discloses displaying detailed information of the target object in response to a detail viewing operation with respect to the target object and evaluation information posted by a second user with respect to the target object, and the displaying detailed information of the target object comprises: switching a current interface from the media content playing interface to a detail interface of the target object, and displaying a preset first interface content in the detail interface; or switching the current interface from the media content playing interface to the detail interface of the target object, and displaying a content of a second interface in the detail interface, wherein the content of the second interface comprises evaluation information triggered by the detail viewing operation ([0140-0146], [0219-0254] and [0312-0338]), recommending or posting content items and enable users to synchronize consumption of available content items; includes UI configuration allowing dynamic selection of content with generation thumbnails including description of content.
As to claims 7-11, ROSE further discloses adding the target object to a user's favorites list in response to a favoriting operation with respect to the target object, displaying an interface background associated with the target object on the media content playing interface, and displaying the second content on an upper layer of the interface background; wherein the displaying the second content on an upper layer of the interface background comprises: displaying an object card (overlays, thumbnails, etc. that includes description) of the target object and the dynamic comment information on the upper layer of the interface background, wherein the object card is configured to display description information of the target object; wherein a first background color of the object card is determined based on a second background color of the interface background displayed in the media content playing interface and switching the interface background displayed in the media content playing interface according to a preset switching condition, and updating the first background color of the object card based on a second background color of a switched interface background ([0140-0146], [0219-0254], [0312-0338] and [0519-0540]), recommending or posting content items and enable users to synchronize consumption of available content items; includes UI configuration allowing dynamic selection of content with generation thumbnails including description of content.
As to claims 12-14, ROSE further discloses wherein the interface background is a picture content, an animation content or a video content associated with the target object; switching the second content to the first content or a third content in response to a further content switching operation by the first user based on the media content stream in the media content playing interface, wherein the first content and the third content are different media contents in the media content stream and wherein at least one selected from the group consisting of the first content or the third content is a video content ([0140-0146], [0219-0254] and [0312-0338]), note remarks in claims 1-4.
As to claims 16, 17, 19 and 20, the claimed “An electronic device or a non-transitory computer-readable storage medium….” Is composed of the same structural elements that were discussed with respect to claims 1-4.
Conclusion
5. Applicant's amendment necessitated the new ground(s) of rejection presented in this Office action. Accordingly, THIS ACTION IS MADE FINAL. See MPEP § 706.07(a). Applicant is reminded of the extension of time policy as set forth in 37 CFR 1.136(a).
A shortened statutory period for reply to this final action is set to expire THREE MONTHS from the mailing date of this action. In the event a first reply is filed within TWO MONTHS of the mailing date of this final action and the advisory action is not mailed until after the end of the THREE-MONTH shortened statutory period, then the shortened statutory period will expire on the date the advisory action is mailed, and any nonprovisional extension fee (37 CFR 1.17(a)) pursuant to 37 CFR 1.136(a) will be calculated from the mailing date of the advisory action. In no event, however, will the statutory period for reply expire later than SIX MONTHS from the mailing date of this final action.
6. Any inquiry concerning this communication or earlier communications from the examiner should be directed to ANNAN Q SHANG whose telephone number is (571)272-7355. The examiner can normally be reached Monday-Friday 7-4.
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/ANNAN Q SHANG/ Primary Examiner, Art Unit 2424
ANNAN Q. SHANF
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