Prosecution Insights
Last updated: May 29, 2026
Application No. 18/852,975

METHOD, APPARATUS, DEVICE, COMPUTER READABLE STORAGE MEDIUM AND PRODUCT FOR DISPLAYING AN INTERFACE

Final Rejection §103
Filed
Sep 30, 2024
Priority
Mar 31, 2022 — CN 202210346020.9 +1 more
Examiner
SHANG, ANNAN Q
Art Unit
2424
Tech Center
2400 — Computer Networks
Assignee
BEIJING ZITIAO NETWORK TECHNOLOGY CO., LTD.
OA Round
2 (Final)
71%
Grant Probability
Favorable
3-4
OA Rounds
1y 9m
Est. Remaining
82%
With Interview

Examiner Intelligence

Grants 71% — above average
71%
Career Allowance Rate
583 granted / 823 resolved
+12.8% vs TC avg
Moderate +11% lift
Without
With
+10.8%
Interview Lift
resolved cases with interview
Typical timeline
3y 5m
Avg Prosecution
33 currently pending
Career history
863
Total Applications
across all art units

Statute-Specific Performance

§103
60.7%
+20.7% vs TC avg
§102
27.1%
-12.9% vs TC avg
§112
0.2%
-39.8% vs TC avg
Black line = Tech Center average estimate • Based on career data from 823 resolved cases

Office Action

§103
DETAILED ACTION Notice of Pre-AIA or AIA Status 1. The present application, filed on or after March 16, 2013, is being examined under the first inventor to file provisions of the AIA . Response to Arguments 2. Applicant’s arguments with respect to claim(s) 1-16, 18, 19, 22 and 23 have been considered but are moot in view of a new ground(s) of rejection discussed below. The amendments to the claims necessitated the new ground(s) of rejection discussed below. This office action is made FINAL. Claim Rejections - 35 USC § 103 3. In the event the determination of the status of the application as subject to AIA 35 U.S.C. 102 and 103 (or as subject to pre-AIA 35 U.S.C. 102 and 103) is incorrect, any correction of the statutory basis (i.e., changing from AIA to pre-AIA ) for the rejection will not be considered a new ground of rejection if the prior art relied upon, and the rationale supporting the rejection, would be the same under either status. The following is a quotation of 35 U.S.C. 103 which forms the basis for all obviousness rejections set forth in this Office action: A patent for a claimed invention may not be obtained, notwithstanding that the claimed invention is not identically disclosed as set forth in section 102, if the differences between the claimed invention and the prior art are such that the claimed invention as a whole would have been obvious before the effective filing date of the claimed invention to a person having ordinary skill in the art to which the claimed invention pertains. Patentability shall not be negated by the manner in which the invention was made. The factual inquiries for establishing a background for determining obviousness under 35 U.S.C. 103 are summarized as follows: 1. Determining the scope and contents of the prior art. 2. Ascertaining the differences between the prior art and the claims at issue. 3. Resolving the level of ordinary skill in the pertinent art. 4. Considering objective evidence present in the application indicating obviousness or nonobviousness. 4. Claim(s) 1-16, 18, 19 and 22-23 is/are rejected under 35 U.S.C. 103 as being unpatentable over YANG et al (2022/0239988) in view of PORTER et al (2023/0177592) As to claims 1-2, YAMG discloses display method and apparatus for item information device and further discloses a method of displaying an interface, comprising: displaying a livestream control associated with at least one resource information corresponding to a target object in a target object display interface; and in response to triggering by a user on the livestream control, displaying a live media streaming display interface corresponding to the resource information, wherein live media streaming comprises at least one live media content associated with the resource information and/or the target object; obtaining type information corresponding to a predetermined interface and displaying a livestream control of at least one resource information corresponding to the target object in the target object display interface in a display mode corresponding to the type information, wherein the target object display interface is redirected to based on triggering on an entry of the target object display interface within the predetermined interface (figs.1-13, Abstract, [0004-0015], [0041-0046], [0050-0077], [0081-0097], [0103-0108] and [0148-0179]); UT overlays tags or metadata includes information corresponding to the item tag and interactive link information associated with the target object information overlays; the tag or metadata is configured to indicate the display manner of the item; the products includes multiple links or tags which when interacted displays additional information and other products in multiple levels of transparency; interactive inputs: voice and other biometric inputs are communicated to the server where responsive to user commands the server generates overlays or command on the current displayed page based on information associated with the displayed page. YANG for discloses on line products of purchasing and consuming and further discloses directing a user to a host room without some locations, as discussed above; BUT appears silent as to where the object is a point of interest, and the resource information comprises product information for online purchase and offline consumption corresponding to the point of interest. As to claims 3-4, YANG further discloses determining whether the predetermined interface is a first interface, wherein the first interface is a media content playback interface; and in response to the predetermined interface being the first interface and in response to triggering by the user on the entry of the target object display interface within the first interface, determining type information corresponding to media content currently played in the first interface, and determining the type information corresponding to the media content currently played in the first [[page]]interface as the type information corresponding to the predetermined interface and obtaining the media content currently played and associated information corresponding to the media content, wherein the associated information comprises at least one of interaction information and poster information of the media content; detecting whether the media content and the associated information corresponding to the media content satisfies a predetermined condition; in response to the media content and the associated information corresponding to the media content satisfying the predetermined condition, determining that the type information corresponding to the media content is a first type; in response to the media content and the associated information corresponding to the media content dissatisfying the predetermined condition, determining that the type information corresponding to the media content is a second type ([0041-0046], [0050-0077], [0081-0097], [0103-0108] and [0148-0179]), interactive inputs: voice and other biometric inputs are communicated to the server where responsive to user commands the server generates overlays or command on the current displayed page based on information associated with the displayed page; e.g. saying or searching keywords of products to generated results via a server in communication with the UT, tagged to the respective image “brown bear”, “baseball cap”, moves pops up the resource ID on the image (specific display area or as indicated in the display information associated with the tat item); further tag display information is configured to indicate the display manner or position of the item tag and the item keyword included in the item tag that corresponds to the item tag; further be superimposed and displayed in a region other than the object or the face, the products includes multiple links or tags which when interacted displays additional information and other products in multiple levels of transparency However, in the same field of endeavor, PORTER discloses systems for enabling access to shipping from a seller and further discloses where the object is a point of interest, and the resource information comprises product information for online purchase and offline consumption corresponding to the point of interest (figs.1+, Abstract, [0009-0016], [0019-0026], [0029-0037] and [0052-0056]) Hence it would have been obvious before the effective filing date of the claimed invention to incorporate the teaching of PORTER into the system of YANG to enable user(s) to purchase products from nearby sellers for use as desired. As to claims 5-6, YANG further discloses in response to the type information corresponding to the media content being the first type, displaying the livestream control of the at least one resource information corresponding to the target object in the target object display interface in a first display mode; and in response to the type information corresponding to the media content being the second type, displaying the livestream control of the at least one resource information corresponding to the target object in the target object display interface in a second display mode wherein the predetermined condition comprises a condition that a poster of the media content belongs to a predetermined poster set, and/or the media content or the interaction information of the media content comprises a predetermined control corresponding to a predetermined target object ([0041-0046], [0050-0077], [0081-0097], [0103-0108] and [0148-0179]), note remarks in claims 1-4. As to claims 7-10, YANG further discloses where in response to detecting that the media content being the first type, displaying a livestream prompt popup window interface in a predetermined area around the at least one resource information corresponding to the target object within the target object display interface, wherein a displayed size of the livestream prompt popup window interface is smaller than that of the resource information; in response to triggering by the user on the livestream prompt popup window interface, displaying a livestream list, the livestream list comprising the livestream control corresponding to the at least one resource information; and in response to selecting by the user for a livestream control corresponding to the at least one resource information, redirecting to a live media streaming playback interface corresponding to the selected resource information selected by the user; or in response to triggering by the user on the livestream prompt popup window interface, redirecting to a live media streaming interface corresponding to the resource information corresponding to the target object; in response to detecting that the media content being the second type, displaying the livestream control of the at least one resource information corresponding to the target object in a resource information display area in the target object display [[page]]interface, wherein a displayed size of the livestream control of the at least one resource information is the same as that of the resource information and in response to selecting by the user for the livestream control of the at least one resource information, redirecting to the live media streaming display interface corresponding to the livestream control of the selected resource information ([0041-0046], [0050-0077], [0081-0097], [0103-0108] and [0148-0179]), interactive inputs: voice and other biometric inputs are communicated to the server where responsive to user commands the server generates overlays or command on the current displayed page based on information associated with the displayed page; e.g. saying or searching keywords of products to generated results via a server in communication with the UT, tagged to the respective image “brown bear”, “baseball cap”, moves pops up the resource ID on the image (specific display area or as indicated in the display information associated with the tat item); further tag display information is configured to indicate the display manner or position of the item tag and the item keyword included in the item tag that corresponds to the item tag; further be superimposed and displayed in a region other than the object or the face, the products includes multiple links or tags which when interacted displays additional information and other products in multiple levels of transparency As to claims 11-16, YANG further discloses determining whether the predetermined interface is a second interface, wherein the second interface is a search result display interface of the target object; in response to the predetermined interface being the second interface, determining that the type information corresponding to the predetermined interface is a second type; displaying the livestream control of the at least one resource information corresponding to the target object in the target object display interface in a second display mode corresponding to the second type displaying the livestream control of the at least one resource information corresponding to the target object in a resource information display area in the target object display interface, wherein a displayed size of the livestream control of the at least one resource information is the same as that of the resource information in response to selecting by the user for the livestream control of the at least one resource information, redirecting to the live media streaming display interface corresponding to the livestream control of the selected resource information wherein the livestream control comprises a static icon and/or a dynamic icon; wherein a resource information picture and/or a livestream content screenshot corresponding to the target object is displayed on the static icon, and at least a part of livestream content corresponding to the target object is displayed on the dynamic icon wherein before displaying the live media streaming display interface corresponding to the resource information determining at least one live media content associated with the resource information and/or the target object; and ranking the at least one live media content based on an attribute of the live media content and/or an associated relationship between the live media content and the user, to generate the live media streaming and in response to switching by the user for currently played live media content, switching to next live media content ([0041-0046], [0050-0077], [0081-0097], [0103-0108] and [0148-0179]), interactive inputs: voice and other biometric inputs are communicated to the server where responsive to user commands the server generates overlays or command on the current displayed page based on information associated with the displayed page; e.g. saying or searching keywords of products to generated results via a server in communication with the UT, tagged to the respective image “brown bear”, “baseball cap”, moves pops up the resource ID on the image (specific display area or as indicated in the display information associated with the tat item); further tag display information is configured to indicate the display manner or position of the item tag and the item keyword included in the item tag that corresponds to the item tag; further be superimposed and displayed in a region other than the object or the face, the products includes multiple links or tags which when interacted displays additional information and other products in multiple levels of transparency As to claim 18, the claimed “An electronic device…” is composed of the same structural elements that were discussed with respect to claims 1-2. As to claim 19, the claimed “An electronic device…” is composed of the same structural elements that were discussed with respect to claims 1-2. Claims 22-23 are met as previously discussed in claims 3-4. Conclusion 5. Applicant's amendment necessitated the new ground(s) of rejection presented in this Office action. Accordingly, THIS ACTION IS MADE FINAL. See MPEP § 706.07(a). Applicant is reminded of the extension of time policy as set forth in 37 CFR 1.136(a). A shortened statutory period for reply to this final action is set to expire THREE MONTHS from the mailing date of this action. In the event a first reply is filed within TWO MONTHS of the mailing date of this final action and the advisory action is not mailed until after the end of the THREE-MONTH shortened statutory period, then the shortened statutory period will expire on the date the advisory action is mailed, and any nonprovisional extension fee (37 CFR 1.17(a)) pursuant to 37 CFR 1.136(a) will be calculated from the mailing date of the advisory action. In no event, however, will the statutory period for reply expire later than SIX MONTHS from the mailing date of this final action. 6. Any inquiry concerning this communication or earlier communications from the examiner should be directed to ANNAN Q SHANG whose telephone number is (571)272-7355. The examiner can normally be reached Monday-Friday 7-4. Examiner interviews are available via telephone, in-person, and video conferencing using a USPTO supplied web-based collaboration tool. To schedule an interview, applicant is encouraged to use the USPTO Automated Interview Request (AIR) at http://www.uspto.gov/interviewpractice. If attempts to reach the examiner by telephone are unsuccessful, the examiner’s supervisor, BRUCKART BENJAMIN can be reached at 571-272-3982. The fax phone number for the organization where this application or proceeding is assigned is 571-273-8300. Information regarding the status of published or unpublished applications may be obtained from Patent Center. Unpublished application information in Patent Center is available to registered users. To file and manage patent submissions in Patent Center, visit: https://patentcenter.uspto.gov. Visit https://www.uspto.gov/patents/apply/patent-center for more information about Patent Center and https://www.uspto.gov/patents/docx for information about filing in DOCX format. For additional questions, contact the Electronic Business Center (EBC) at 866-217-9197 (toll-free). If you would like assistance from a USPTO Customer Service Representative, call 800-786-9199 (IN USA OR CANADA) or 571-272-1000. /ANNAN Q SHANG/Primary Examiner, Art Unit 2424 ANNAN Q. SHANG
Read full office action

Prosecution Timeline

Sep 30, 2024
Application Filed
Oct 22, 2025
Non-Final Rejection mailed — §103
Jan 22, 2026
Response Filed
Apr 22, 2026
Final Rejection mailed — §103 (current)

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Study what changed to get past this examiner. Based on 5 most recent grants.

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Prosecution Projections

3-4
Expected OA Rounds
71%
Grant Probability
82%
With Interview (+10.8%)
3y 5m (~1y 9m remaining)
Median Time to Grant
Moderate
PTA Risk
Based on 823 resolved cases by this examiner. Grant probability derived from career allowance rate.

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