Prosecution Insights
Last updated: April 19, 2026
Application No. 18/887,752

INTERNET CONNECTED HOUSEHOLD IDENTIFICATION FOR ONLINE MEASUREMENT & DYNAMIC CONTENT DELIVERY

Non-Final OA §DP
Filed
Sep 17, 2024
Examiner
WALSH, JOHN B
Art Unit
2451
Tech Center
2400 — Computer Networks
Assignee
VIANT TECHNOLOGY LLC
OA Round
1 (Non-Final)
82%
Grant Probability
Favorable
1-2
OA Rounds
3y 0m
To Grant
91%
With Interview

Examiner Intelligence

Grants 82% — above average
82%
Career Allow Rate
669 granted / 812 resolved
+24.4% vs TC avg
Moderate +8% lift
Without
With
+8.5%
Interview Lift
resolved cases with interview
Typical timeline
3y 0m
Avg Prosecution
22 currently pending
Career history
834
Total Applications
across all art units

Statute-Specific Performance

§101
10.3%
-29.7% vs TC avg
§103
31.5%
-8.5% vs TC avg
§102
34.0%
-6.0% vs TC avg
§112
13.0%
-27.0% vs TC avg
Black line = Tech Center average estimate • Based on career data from 812 resolved cases

Office Action

§DP
DETAILED ACTION Notice of Pre-AIA or AIA Status The present application is being examined under the pre-AIA first to invent provisions. Claim Objections Claim 10 is objected to because of the following informalities: On line 4, “actions form a device” should be --actions from a device--. Appropriate correction is required. Double Patenting The non-statutory double patenting rejection is based on a judicially created doctrine grounded in public policy (a policy reflected in the statute) so as to prevent the unjustified or improper timewise extension of the “right to exclude” granted by a patent and to prevent possible harassment by multiple assignees. A non-statutory double patenting rejection is appropriate where the conflicting claims are not identical, but at least one examined application claim is not patentably distinct from the reference claim(s) because the examined application claim is either anticipated by, or would have been obvious over, the reference claim(s). See, e.g., In re Berg, 140 F.3d 1428, 46 USPQ2d 1226 (Fed. Cir. 1998); In re Goodman, 11 F.3d 1046, 29 USPQ2d 2010 (Fed. Cir. 1993); In re Longi, 759 F.2d 887, 225 USPQ 645 (Fed. Cir. 1985); In re Van Ornum, 686 F.2d 937, 214 USPQ 761 (CCPA 1982); In re Vogel, 422 F.2d 438, 164 USPQ 619 (CCPA 1970); In re Thorington, 418 F.2d 528, 163 USPQ 644 (CCPA 1969). A timely filed terminal disclaimer in compliance with 37 CFR 1.321(c) or 1.321(d) may be used to overcome an actual or provisional rejection based on nonstatutory double patenting provided the reference application or patent either is shown to be commonly owned with the examined application, or claims an invention made as a result of activities undertaken within the scope of a joint research agreement. See MPEP § 717.02 for applications subject to examination under the first inventor to file provisions of the AIA as explained in MPEP § 2159. See MPEP § 2146 et seq. for applications not subject to examination under the first inventor to file provisions of the AIA . A terminal disclaimer must be signed in compliance with 37 CFR 1.321(b). The filing of a terminal disclaimer by itself is not a complete reply to a non-statutory double patenting (NSDP) rejection. A complete reply requires that the terminal disclaimer be accompanied by a reply requesting reconsideration of the prior Office action. Even where the NSDP rejection is provisional the reply must be complete. See MPEP § 804, subsection I.B.1. For a reply to a non-final Office action, see 37 CFR 1.111(a). For a reply to final Office action, see 37 CFR 1.113(c). A request for reconsideration while not provided for in 37 CFR 1.113(c) may be filed after final for consideration. See MPEP §§ 706.07(e) and 714.13. The USPTO Internet website contains terminal disclaimer forms which may be used. Please visit www.uspto.gov/patent/patents-forms. The actual filing date of the application in which the form is filed determines what form (e.g., PTO/SB/25, PTO/SB/26, PTO/AIA /25, or PTO/AIA /26) should be used. A web-based eTerminal Disclaimer may be filled out completely online using web-screens. An eTerminal Disclaimer that meets all requirements is auto-processed and approved immediately upon submission. For more information about eTerminal Disclaimers, refer to www.uspto.gov/patents/apply/applying-online/eterminal-disclaimer. Claims 1-17 are rejected on the ground of non-statutory double patenting as being unpatentable over claims 1-4, 6-10 and 12-17 of U.S. Patent No. 12,095,726 in view of U.S. Patent Application Publication 2010/0191577 to Lu et al. Claims 1 and 5 are disclosed by claim 1 of the ‘726 Patent. Claim 11 is disclosed by claim 14 of the ‘726 Patent. The ‘726 Patent does not disclose: a memory and a processor. Lu et al. ‘577 teach a computer having a memory and a processor (Fig. 10). It would have been obvious to one of ordinary skill in the art before the effective filing date of the invention to provide the claimed invention of the ‘726 Patent with a computer having a memory and a processor, as taught by Lu et al. ‘577, in order to provide dedicated processing capacity. Claim 2 is disclosed by claim 2 of the ‘726 Patent. Claim 3 is disclosed by claim 3 of the ‘726 Patent. Claim 4 is disclosed by claim 17 of the ‘726 Patent. Claim 6 is disclosed by claim 11 of the ‘726 Patent. Claim 7 is disclosed by claim 12 of the ‘726 Patent. Claim 8 is disclosed by claim 13 of the ‘726 Patent. Claim 9 is disclosed by claim 4 of the ‘726 Patent. Claim 10 is disclosed by claim 5 of the ‘726 Patent. Claim 12 is disclosed by claim 15 of the ‘726 Patent. Claim 13 is disclosed by claim 16 of the ‘726 Patent. Claim 14 is disclosed by claim 6 of the ‘726 Patent. Claim 15 is disclosed by claim 7 of the ‘726 Patent. Claim 16 is disclosed by claim 8 of the ‘726 Patent. Claim 17 is disclosed by claim 9 of the ‘726 Patent. Claims 1-7, 9-12, 14 and 15 are rejected on the ground of non-statutory double patenting as being unpatentable over claims 1, 2, 4, 5-9, 11, 13, 23 and 24 of U.S. Patent No. 8,996,727. Although the claims at issue are not identical, they are not patentably distinct from each other because the examined application claims are anticipated by the reference claims. Claim 1 is disclosed by claims 1, 13 (computer/ “processor”) and 5 of the ‘727 Patent. Claim 2 is disclosed by claim 2 of the ‘727 Patent. Claim 3 is disclosed by claim 4 of the ‘727 Patent. Claim 4 is disclosed by claim 9 of the ‘727 Patent. Claim 5 is disclosed by claim 13 (computer/ “processor”) of the ‘727 Patent. Claim 6 is disclosed by claim 6 of the ‘727 Patent. Claim 7 is disclosed by claim 7 of the ‘727 Patent. Claim 9 is disclosed by claim 11 of the ‘727 Patent. Claim 10 is disclosed by claim 24 of the ‘727 Patent. Claim 11 is disclosed by claim 13 of the ‘727 Patent. Claim 12 is disclosed by claim 8 of the ‘727 Patent. Claim 14 is disclosed by claim 23 of the ‘727 Patent. Claim 15 is disclosed by claim 24 of the ‘727 Patent. Claims 1-7, 9-12, 14 and 15 are rejected on the ground of non-statutory double patenting as being unpatentable over claims 1-8, 10-12 and 21 of U.S. Patent No. 9,331,921. Although the claims at issue are not identical, they are not patentably distinct from each other because the examined application claims are anticipated by the reference claims. Claim 1 is disclosed by claims 1, 12 (computer/ “processor” and memory) and 4 of the ‘921 Patent. Claim 2 is disclosed by claim 2 of the ‘921 Patent. Claim 3 is disclosed by claim 3 of the ‘921 Patent. Claim 4 is disclosed by claim 8 of the ‘921 Patent. Claim 5 is disclosed by claim 12 of the ‘921 Patent. Claim 6 is disclosed by claim 5 of the ‘921 Patent. Claim 7 is disclosed by claim 6 of the ‘921 Patent. Claim 9 is disclosed by claim 21 of the ‘921 Patent. Claim 10 is disclosed by claim 11 of the ‘921 Patent. Claim 11 is disclosed by claim 12 of the ‘921 Patent. Claim 12 is disclosed by claim 7 of the ‘921 Patent. Claim 14 is disclosed by claim 10 of the ‘921 Patent. Claim 15 is disclosed by claim 11 of the ‘921 Patent. Claims 1-7, 10-13 and 15 are rejected on the ground of non-statutory double patenting as being unpatentable over claims 1-6, 8, 15, 16 and 19 of U.S. Patent No. 10,764,240. Although the claims at issue are not identical, they are not patentably distinct from each other because the examined application claims are anticipated by the reference claims. Claim 1 is disclosed by claims 1 and 4 of the ‘240 Patent. Claim 2 is disclosed by claim 2 of the’240 Patent. Claim 3 is disclosed by claim 3 of the ‘240 Patent. Claim 4 is disclosed by claim 8 of the ‘240 Patent. Claim 5 is disclosed by claim 1 of the ‘240 Patent. Claim 6 is disclosed by claim 5 of the ‘240 Patent. Claim 7 is disclosed by claim 6 of the ‘240 Patent. Claim 10 is disclosed by claim 16 of the ‘240 Patent. Claim 11 is disclosed by claim 16 of the ‘240 Patent. Claim 12 is disclosed by claim 19 of the ‘240 Patent. Claim 13 is disclosed by claim 15 of the ‘240 Patent. Claim 15 is disclosed by claim 16 of the ‘240 Patent. Claims 1, 3, 5-7 and 11-13 are rejected on the ground of non-statutory double patenting as being unpatentable over claims 1-6, 9 and 10 of U.S. Patent No. 11,310,195. Although the claims at issue are not identical, they are not patentably distinct from each other because the examined application claims are anticipated by the reference claims. Claim 1 is disclosed by claims 1 and 3 of the ‘195 Patent. Claim 3 is disclosed by claim 2 of the ‘195 Patent. Claim 5 is disclosed by claim 1 of the ‘195 Patent. Claim 6 is disclosed by claim 4 of the ‘195 Patent. Claim 7 is disclosed by claim 5 of the ‘195 Patent. Claim 11 is disclosed by claim 6 of the ‘195 Patent. Claim 12 is disclosed by claim 9 of the ‘195 Patent. Claim 13 is disclosed by claim 10 of the ‘195 Patent. Claims 1 and 3 are rejected on the ground of non-statutory double patenting as being unpatentable over claims 1-3 of U.S. Patent No. 11,463,403. Although the claims at issue are not identical, they are not patentably distinct from each other because the examined application claims are anticipated by the reference claims. Claim 1 is disclosed by claims 1 and 3 of the ‘403 Patent. Claim 3 is disclosed by claim 2 of the ‘403 Patent. Conclusion Any inquiry concerning this communication or earlier communications from the examiner should be directed to JOHN B WALSH whose telephone number is (571) 272-7063. The examiner can normally be reached 7:30-3:30 pm. Examiner interviews are available via telephone, in-person, and video conferencing using a USPTO supplied web-based collaboration tool. To schedule an interview, applicant is encouraged to use the USPTO Automated Interview Request (AIR) at http://www.uspto.gov/interviewpractice. If attempts to reach the examiner by telephone are unsuccessful, the examiner’s supervisor, Christopher L Parry can be reached at 571-272-8328. The fax phone number for the organization where this application or proceeding is assigned is 571-273-8300. Information regarding the status of published or unpublished applications may be obtained from Patent Center. Unpublished application information in Patent Center is available to registered users. To file and manage patent submissions in Patent Center, visit: https://patentcenter.uspto.gov. Visit https://www.uspto.gov/patents/apply/patent-center for more information about Patent Center and https://www.uspto.gov/patents/docx for information about filing in DOCX format. For additional questions, contact the Electronic Business Center (EBC) at 866-217-9197 (toll-free). If you would like assistance from a USPTO Customer Service Representative, call 800-786-9199 (IN USA OR CANADA) or 571-272-1000. /JOHN B WALSH/Primary Examiner, Art Unit 2451
Read full office action

Prosecution Timeline

Sep 17, 2024
Application Filed
Feb 21, 2026
Non-Final Rejection — §DP (current)

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Study what changed to get past this examiner. Based on 5 most recent grants.

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Prosecution Projections

1-2
Expected OA Rounds
82%
Grant Probability
91%
With Interview (+8.5%)
3y 0m
Median Time to Grant
Low
PTA Risk
Based on 812 resolved cases by this examiner. Grant probability derived from career allow rate.

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