Prosecution Insights
Last updated: October 01, 2026
Application No. 18/930,767

SYSTEMS AND METHODS TO IMPROVE PRESENTATION OF ADVERTISEMENTS

Non-Final OA §101
Filed
Oct 29, 2024
Priority
Sep 20, 2021 — continuation of 12/190,355
Examiner
MACASIANO, MARILYN G
Art Unit
3622
Tech Center
3600 — Transportation & Electronic Commerce
Assignee
Adeia Technologies Inc.
OA Round
3 (Non-Final)
58%
Grant Probability
Moderate
3-4
OA Rounds
1y 8m
Est. Remaining
75%
With Interview

Examiner Intelligence

Grants 58% of resolved cases
58%
Career Allowance Rate
325 granted / 565 resolved
+5.5% vs TC avg
Strong +17% interview lift
Without
With
+17.1%
Interview Lift
resolved cases with interview
Typical timeline
3y 7m
Avg Prosecution
26 currently pending
Career history
601
Total Applications
across all art units

Statute-Specific Performance

§101
36.7%
-3.3% vs TC avg
§103
31.4%
-8.6% vs TC avg
§102
19.6%
-20.4% vs TC avg
§112
5.2%
-34.8% vs TC avg
Black line = Tech Center average estimate • Based on career data from 565 resolved cases

Office Action

§101
DETAILED ACTION Notice of Pre-AIA or AIA Status The present application, filed on or after March 16, 2013, is being examined under the first inventor to file provisions of the AIA . Status of Claims This Office Action is in response to the communication filed on 09/05/2025. Claims 1, 3 and 14 have been previously cancelled. Claims 2 and 13 have been amended. 5. Claims 2, 4-13 and 15-23 are currently pending and are considered below. Continued Examination Under 37 CFR 1.114 6. A request for continued examination under 37 CFR 1.114, including the fee set forth in 37 CFR 1.17(e), was filed in this application after final rejection. Since this application is eligible for continued examination under 37 CFR 1.114, and the fee set forth in 37 CFR 1.17(e) has been timely paid, the finality of the previous Office action has been withdrawn pursuant to 37 CFR 1.114. Applicant's submission filed on 06/29/2026 has been entered. Information Disclosure Statement 7. The Applicant is respectfully reminded that each individual associated with the filing and prosecution of a patent application has a duty of candor and good faith in dealing with the Office, which includes a duty to disclose to the Office all information known to that individual to be material to patentability as defined in 37 CFR 1.56. Claim Rejections - 35 USC § 101 8. 35 U.S.C. 101 reads as follows: Whoever invents or discovers any new and useful process, machine, manufacture, or composition of matter, or any new and useful improvement thereof, may obtain a patent therefor, subject to the conditions and requirements of this title. 9. Claims 2, 4-13 and 15-23 are rejected under 35 U.S.C. § 101 because the claimed invention is directed to an abstract idea without significantly more. Representative claim 2, recites a method, which is a statutory class, executed by user device, input/output circuitry and machine learning model: the method, comprising: receiving, from a user device, a request for media content, wherein the request is associated with a user profile; based on receiving the request for the media content: identifying a timepoint in the media content to add supplemental content; accessing a wish list associated with the user profile and a second user profile; accessing a calendar associated with the user profile; providing the wish list and the calendar to a machine learning (ML) model, wherein the machine learning model is trained to match textual description of the wish list to events in the calendar; correlating, using the trained machine learning model, the wish list with an event in the calendar; and receiving, from the ML model, ML output comprising a selection of an item from the wish list and a selection of the event in the calendar; based at least in part on the ML output, providing, for simultaneous display via a user interface at the user device, (a) the supplemental content at the timepoint in the media content, wherein the supplemental content is based on the selected item in the wish list and comprises a first user interface (UI) element corresponding to a selectable option for purchasing the selected item in the wish list and (b) a second UI element representing a countdown timer counting from a current data to the event. The steps of receiving, from a user device, a request for media content, wherein the request is associated with a user profile; based on receiving the request for the media content: identifying a timepoint in the media content to add supplemental content; accessing a wish list associated with the user profile and a second user profile; accessing a calendar associated with the user profile; providing the wish list and the calendar to a machine learning (ML) model, wherein the machine learning model is trained to match textual description of the wish list to events in the calendar; correlating, using the trained machine learning model, the wish list with an event in the calendar; and receiving, from the ML model, ML output comprising a selection of an item from the wish list and a selection of the event in the calendar; based at least in part on the ML output, providing, for simultaneous display via a user interface at the user device, (a) the supplemental content at the timepoint in the media content, wherein the supplemental content is based on the selected item in the wish list and comprises a first user interface (UI) element corresponding to a selectable option for purchasing the selected item in the wish list and (b) a second UI element representing a countdown timer counting from a current data to the event, as drafted, is a process that, under its broadest reasonable interpretation, covers a method of organizing human activity. Given the broadest reasonable interpretation, the claim recites a method for generating an advertisement for output based on an item on a wish list. The above identified method steps recite commercial interactions such as sales activities and/or tailored personalized marketing relating to providing data associated with the person. If a claim limitation, under its broadest reasonable interpretation, covers commercial interaction such as tailored personalized marketing, then it falls within the “certain methods of organizing human activity” grouping of abstract ideas. Accordingly, the claim recites an abstract idea. This judicial exception is not integrated into a practical application. In particular, the claim recites the additional elements of a user device, input/output circuitry and machine learning model. The user device is recited at a high-level of generality (i.e., as a generic processor performing a generic computer functions of receiving, a request for media content; identifying a timepoint in the media content; accessing a wish list; accessing a calendar; providing the wish list and the calendar to a machine learning (ML) model; and receiving, ML output; and providing, (a) the supplemental content and (b) a countdown timer and correlating the wish list) such that they amount to no more than mere instructions to apply the exception using generic computer components. As for the limitation providing the wish list and the calendar to a machine learning (ML) model; and receiving, from the ML model, ML output comprising a selection of an item from the wish list and a selection of an event in the calendar, this features are considered math, and therefore is a part of the abstract idea. Because the machine learning model in this claim is used as a tool for improving the abstract idea, rather than improving any technical feature or function, it is not sufficient to integrate the judicial exception into a practical application. Accordingly, these additional elements do not integrate the abstract idea into a practical application because they do not impose any meaningful limits on practicing the abstract idea. The claim is directed to an abstract idea. The claim does not include additional elements that are sufficient to amount to significantly more than the judicial exception. As discussed above with respect to integration of the abstract idea into a practical application, the additional elements of a user device, input/output circuitry and machine learning model amount to no more than mere instructions to apply the exception using generic computer components. The additional elements are similar to the additional elements found by courts to be mere instructions to apply an exception because they do no more than merely invoke computers or machinery to perform an existing process such as: a common business method or mathematical algorithm being applied on a general purpose computer (Alice Corp. Pty. Ltd. V. CLS Bank Int’l, 573 US 208, 223; Versata Dev. Group, Inc. v. SAP Am., Inc., 793 F.3d 1306, 1334); providing a user with tailored information like advertisements based on information known about the user such as a location, address, or personal characteristics and a time of day is a fundamental practice long prevalent in our system); In re Morsa, 809 F. App’x 913, 917 (Fed. Cir. 2020). Mere instructions to apply an exception using a generic computer component cannot provide an inventive concept. Thus, considered as an ordered combination, the additional elements add nothing that is not already present when the steps are considered separately. That is, a user device, input/output circuitry and machine learning model, performing commercial interactions including: receiving, a request for media content; identifying a timepoint in the media content; accessing a wish list; accessing a calendar; providing the wish list and the calendar to a machine learning (ML) model; and receiving, ML output; and providing, (a) the supplemental content and (b) a countdown time, amount to mere instructions to apply the steps to a computer comprising of a processor. Thus, claims 2 and 13 are not eligible. As for dependent claims 4-12 and 15-23, these claims recite limitations that further define the same abstract idea noted in claims 2 and 13. Therefore, they are considered patent ineligible for the reasons given above. The additional limitations of the dependent claims, when considered individually and as an ordered combination, do not amount to significantly more than the abstract idea itself. Claims 2, 4-13 and 15-23 are therefore not drawn to eligible subject matter as they are directed to an abstract idea without significantly more. Response to Arguments 10. Applicant's arguments filed on 06/29/2026 with respect to the rejection of claims 2, 4-13 and 15-23 under 35 U.S.C. 101 have been fully considered but they are not persuasive. 11. Applicant argued that “…Applicant's Reply to the Rejections Under 35 U.S.C. § 101 Claims 2, 4-13, and 15-23 were rejected under 35 U.S.C. § 101 as being directed to non-statutory subject matter. Specifically, pages 5-6 of the Office Action allege that the claims are directed to methods of organizing human activity and mental processes, without significantly more. Without concurring in the rejection, and in the interest of advancing prosecution, Applicant has amended the claims. Applicant respectfully submits that the amended claims recite subject matter that is eligible for patenting. Under MPEP § 2106.05(a), claims are patent eligible if they purport to improve computer capabilities. The courts have noted several examples of improvements in computer functionality that demonstrate patent eligibility, for instance, a particular way of programming or designing software to create menus. Apple, Inc. v. Ameranth, Inc., 842 F.3d 1229, 1241, 120 USPQ2d 1844, 1854 (Fed. Cir. 2016). The courts have also found that an improved user interface for electronic devices that displays an application summary of unlaunched applications, where the particular data in the summary is selectable by a user to launch the respective application, as showing improvement in computer-functionality. Core Wireless Licensing S.A.R.L. V. LG Electronics, Inc., 880 F.3d 1356, 1362-63, 125 USPQ2d 1436, 1440-41 (Fed. Cir. 2018). Additionally, Example 37 of the 2019 Patent Subject Matter Eligibility Guidance Examples (January 7, 2019), describes another example of improvements in computer functionality that demonstrate patent eligibility. The example provides a method for rearranging icons on a graphical user interface (GUI), wherein the most used icons are moved to a position on the GUI, specifically, closest to the "start" or "home" icon of the computer system to be more easily accessed, based on a determined amount of use…” Remarks pages 8-9 12. The examiner notes that with regards to Core Wireless: The instant claims recites user device, input/output circuitry and machine learning model, that merely describe the functions of the abstract idea itself, without particularity, i.e., receiving data, identifying data, accessing data, providing the wish list and correlating the wish list is simply not enough under step 2. In the instant claim, there is no such improvement to the way computers operated claimed in the instant application, but rather, use computer components as tools to carry out/automate the abstract idea. The examiner asserts the present invention is directed towards a judicial exception without significantly more than the rejection has been maintained. 13. Examiner notes that Example 37 was found eligible, under step 2A prong 2, because the claimed additional element of GUI is integrated into a practical application. The claim as a whole integrates the mental process into a practical application. Specifically, the additional elements recite a specific manner of automatically displaying icons to the user based on usage which provides a specific improvement over prior system, resulting in an improved user interface for electronic devices. Thus the claim is eligible because it is not directed to the recited judicial exception. The rejection is being maintained. Conclusion 14. The prior art of record Maycotte (U.S. Pub. No. 2015/0088635) and Dixon (U.S. pub. No. 2015/0348095) does not expressly teach in response to (a) the receiving the request to obtain media content and (b) the correlating by the trained machine learning model, generating, a reminder for the item on the wish list, the reminder comprising a countdown timer counting from a current date to the event. 15. Rapaport et al. (U.S. Pub. No. 2012/0290950) teaches the deal counter indicates how many nearby neighbors have also signed up for the neighborhood group discount (and/or other promotional offering) before the offer deadline lapses. Next to the sign-up count there is a countdown timer decrementing from 30 minutes towards zero. Soon the required minimum number of acceptances is reached, well before the countdown timer reaches zero, but does not specifically teach a countdown timer counting from a current event in the calendar (see at least paragraphs 0023-0025). 16. Carrigan et al. (U.S. Pub. No. 2016/0357355) teaches a posting user can include a countdown timer in a post. To define a countdown timer, a user interface can be provided via which the user can specify a “target” time where the countdown ends. Whenever the post is rendered (e.g., as described below), the rendering process can use the target time and the current time to render a countdown image (which can be a dynamic image that updates while being displayed to reflect the passage of time). Thus, for example, an artist can create a post announcing an upcoming album release (or other future event), and users viewing the post can see the time remaining until the release, but does not explicitly teach a countdown timer counting from a current event in the calendar (see at least paragraph 0091). 17. Updated search for prior art found: 18. Bradley et al. (U.S. Pub. No. 20200236152 (discloses enabling content playback on multiple devices. An electronic device can receive information associated with media playback request and resolve a media item and intended playback device for the media request based on a set of available media items and player devices. The device can then transmit, via the data interface, a request to play the media item at the player device via a secure device to device communication system (see at least the Abstract) 19. Any inquiry concerning this communication or earlier communications from the examiner should be directed to MARILYN G MACASIANO whose telephone number is (571)270-5205. The examiner can normally be reached Monday-Friday 12:00-9:00 pm. Examiner interviews are available via telephone, in-person, and video conferencing using a USPTO supplied web-based collaboration tool. To schedule an interview, applicant is encouraged to use the USPTO Automated Interview Request (AIR) at http://www.uspto.gov/interviewpractice. If attempts to reach the examiner by telephone are unsuccessful, the examiner’s supervisor, llana Spar can be reached at 571)270-7537. The fax phone number for the organization where this application or proceeding is assigned is 571-273-8300. Information regarding the status of published or unpublished applications may be obtained from Patent Center. Unpublished application information in Patent Center is available to registered users. To file and manage patent submissions in Patent Center, visit: https://patentcenter.uspto.gov. Visit https://www.uspto.gov/patents/apply/patent-center for more information about Patent Center and https://www.uspto.gov/patents/docx for information about filing in DOCX format. For additional questions, contact the Electronic Business Center (EBC) at 866-217-9197 (toll-free). If you would like assistance from a USPTO Customer Service Representative, call 800-786-9199 (IN USA OR CANADA) or 571-272-1000. /MARILYN G MACASIANO/Primary Examiner, Art Unit 3622 09/17/2026
Read full office action

Prosecution Timeline

Show 1 earlier event
Jul 01, 2025
Non-Final Rejection mailed — §101
Aug 15, 2025
Interview Requested
Sep 03, 2025
Examiner Interview Summary
Sep 05, 2025
Response Filed
Dec 30, 2025
Final Rejection mailed — §101
Jun 29, 2026
Request for Continued Examination
Jul 07, 2026
Response after Non-Final Action
Sep 21, 2026
Non-Final Rejection mailed — §101 (current)

Precedent Cases

Applications granted by this same examiner with similar technology

Patent 12725182
VIRTUAL ADVERTISING BASED ON PHYSICAL LOCATION
2y 1m to grant Granted Sep 01, 2026
Patent 12705641
SYSTEM AND METHOD FOR OPTIMIZING CROSS-CHANNEL MARKETING
2y 0m to grant Granted Aug 11, 2026
Patent 12657599
PERSONALIZED RECOMMENDATION SYSTEMS TO REMEDIATE INEFFICENCIES IN USER BEHAVIOR
2y 7m to grant Granted Jun 16, 2026
Patent 12602706
USER RECOGNITION BASED USER EXPERIENCE PLATFORM
2y 5m to grant Granted Apr 14, 2026
Patent 12567500
SYSTEM AND METHOD FOR WORKFLOW MANAGEMENT AND IMAGE REVIEW
1y 6m to grant Granted Mar 03, 2026
Study what changed to get past this examiner. Based on 5 most recent grants.

Strategy Recommendation AI-generated — please review before filing

Get a prosecution strategy drawn from examiner precedents, rejection analysis, and claim mapping.
Typically takes 5-10 seconds — AI-generated, attorney review required before filing

Prosecution Projections

3-4
Expected OA Rounds
58%
Grant Probability
75%
With Interview (+17.1%)
3y 7m (~1y 8m remaining)
Median Time to Grant
High
PTA Risk
Based on 565 resolved cases by this examiner. Grant probability derived from career allowance rate.

Sign in with your work email

Enter your email to receive a magic link. No password needed.

Personal email addresses (Gmail, Yahoo, etc.) are not accepted.

Free tier: 3 strategy analyses per month