AIA
Claims 1-20 examined.
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Claim Rejections - 35 USC § 101
35 U.S.C. 101 reads as follows:
Whoever invents or discovers any new and useful process, machine, manufacture, or composition of matter, or any new and useful improvement thereof, may obtain a patent therefor, subject to the conditions and requirements of this title
The claims 1-20 are rejected under 35 USC 101.
The claimed invention is directed to a judicial exception (i.e., a law of nature, a natural phenomenon, or an abstract idea) without significantly more. The claim(s) is/are directed to one or more abstract idea(s). The claim(s) does/do not include additional elements that are sufficient to amount to significantly more than the abstract idea(s).
Step 1: (MPEP 2106.03)
The claims 1-20 are directed to statutory classes (1 process 11 machine). The claims herein are directed to subject matter which would be classified under one of the listed statutory classifications (i.e., 2019 Revised Patent Subject Matter Eligibility Guidance (hereinafter “PEG”) “PEG” Step 1=Yes).
Step 2A, Prong One: Evaluating whether the claim(s) recite(s) a judicial exception -- law of nature, natural phenomenon, abstract idea. (MPEP 2106.04).
CLAIM 1 is process and 11 is machine version of 1.
1. A computer-implemented method for dynamic assignment of machine readable codes for online information access, the method executable on a wireless network with access to the Internet, and comprising:
(i) scanning a machine readable code
(ii) recognizing an account code
(iii) verifying an authorized system user associated with the account code
(iv) receiving instructions to activate the machine readable code
(v) receiving instructions to assign the machine readable code to a system user specified landing page
(vi) activating a link from the machine readable code to the system user specified landing page upon request from the system user
bold = judicial exception ‘apply it’
Collecting info, analyzing it, displaying certain results. Elec. Power Group (CAFC 2016)(EPG).
Creating an index, and using that index to search for and retrieve data (Int. Ventures v. Erie Indemnity I: ‘434 patent).
Collecting, analyzing information to detect a state (e.g. misuse), notify user when state detected (FairWarning).
The pending claims: rejected under 35 USC 101 because the claimed invention is directed to an abstract idea without significantly more. The claim recites an abstract idea,
CERTAIN METHODS OF ORGANIZING HUMAN ACTIVITY
Alice clearinghouse via computer
Bilski hedge via computer
Here organizing human activity via computer
US Ser 19005558
US Ser 19005558
EPG
1. A computer-implemented method for dynamic assignment of machine readable codes for online information access, the method executable on a wireless network with access to the Internet, and comprising:
(i) scanning a machine readable code
(ii) recognizing an account code
(iii) verifying an authorized system user associated with the account code
(iv) receiving instructions to activate the machine readable code
(v) receiving instructions to assign the machine readable code to a system user specified landing page
(vi) activating a link from the machine readable code to the system user specified landing page upon request from the system user
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Collecting info,
analyzing it,
displaying certain results.
Unbolded = generic additional element generally applied (e.g. machine readable code (aka mrc), landing page (aka lp), etc)
DEPENDENTS
CLAIM 2 12
claim 1/11, further comprising:
(vii) associating the machine readable code with one or more attributes; and
(viii) tracking the one or more attributes associated with the machine readable code independently of the user specified landing page
Examiner
Idea itself, including collecting info, analyzing it, displaying certain results implemented with generic additional elements generally applied (mrc)
CLAIM 3 13
claim 2/12, further comprising:
(xi) associating a secondary promotional page with the machine readable code;
(x) redirecting an end user to the promotional page to offer the end user a promotion which the end user can accept or refuse before the end user is directed to the system user specified landing page
Examiner
Idea itself, including collecting info, analyzing it, displaying certain results implemented with generic additional elements generally applied (mrc, redirect, promo page, system user lp)
CLAIM 4 14
claim 2/12, further comprising
O associating the pre-printed machine readable code to a desired information landing page which is transparent to the end user
Examiner
Idea itself, including collecting info, analyzing it, displaying certain results implemented with generic additional elements generally applied (e.g. mrc)
CLAIM 5 15
claim 2/12, further comprising
O associating the pre-printed machine readable code to an online landing page accessible by multiple authorized parties to periodically update information about an item associated with the machine readable code
Examiner
Idea itself, including collecting info, analyzing it, displaying certain results implemented with generic additional elements generally applied (e.g. mere printed matter of a particular data type, mrc, just updating info albeit associated with mrc)
CLAIM 6 16
6 The computer-implemented method of claim 5/15, wherein the
O pre-printed machine readable code is affixed to a vehicle and allow multiple authorized parties to access the maintenance history for the vehicle provided on the online landing page
Examiner
Idea itself, including collecting info, analyzing it, displaying certain results implemented with generic additional elements generally applied (e.g. mere printed matter of a particular data type, mrc, just updating info albeit associated with mrc)
CLAIM 7 17
claim 2/12, further comprising
O associating the pre-printed machine readable code to an online landing page which tracks information about a consumer anonymously
Examiner
Idea itself, including collecting info, analyzing it, displaying certain results implemented with generic additional elements generally applied (e.g. mere printed matter of a particular data type, mrc, just tracking info albeit associated with mrc)
CLAIM 8 18
claim 7/17, wherein the
O pre-printed machine readable codes are placed on valuable consumer items, and which allow a consumer to update information on an online landing page to associate multiple pre-printed machine readable codes on an online landing page
Examiner
Idea itself, including attaching a label as if one could get a patent for sticking a label on something such as a Post-It® note, if label has printed matter of it of one kind or another such as QR code
CLAIM 9 19
claim 8/18, wherein the
O online landing page provides a vendor the ability to track and promote the sale of multiple valuable consumer items to a consumer anonymously
Examiner
Idea itself, including collecting info, analyzing it, displaying certain results implemented with generic additional elements generally applied (e.g. mere printed matter of a particular data type, mrc, just tracking info albeit associated with mrc)
CLAIM 10 20
claim 9/19, wherein the
O consumer items comprise valuable consumer items such as liquor, or a set of valuable consumer items such as kitchen appliances and power tools
Examiner
Idea itself, including attaching a label as if one could get a patent for sticking a label on something such as a Post-It® note, if label has printed matter of it of one kind or another such as QR code
Step 2A, Prong Two: Identifying whether there are any additional elements recited in the claim beyond the judicial exception(s); and then evaluating those additional elements individually and in combination to determine whether they integrate the exception into a practical application Prong Two distinguishes claims that are "directed to" the recited judicial exception from claims that are not "directed to" the recited judicial exception (MPEP 2106.04)
The claim says one is to take the idea and “apply it” with generic elements generally applied
This judicial exception is not integrated into a practical application In particular, the claim only recites an additional element to perform data gathering The additional element -- recited at a high-level of generality such that it amounts no more than mere instructions to apply the exception using a generic computer component Accordingly, this additional element does not integrate the abstract idea into a practical application because it does not impose any meaningful limits on practicing the abstract idea The additional element is mere applying the idea on a computer See MPEP 2105, 2106
The elements are recited at a high-level of generality (eg generic processor performing a generic computer function) such that it amounts no more than mere instructions to apply the exception using a generic computer component Accordingly, these additional elements do not integrate the abstract idea into a practical application for lack of any meaningful limits on practicing the abstract idea. The steps are computer-implemented, but one could do them with pen and paper, abacus, slide-rule etc The additional elements present only a particular technological environment
The additional elements are not sufficient to amount to significantly more than the judicial exception because the claims do not provide improvements to another technology or technical field, improvements to the functioning of the computer itself, and do not provide meaningful limitations beyond general linking the use of an abstract idea to a particular technological environment The limitations (those beyond the abstract idea) do not improve the technical field that the abstract idea limitations invoke Moreover, these generic limitations do not constitute significantly more because they are simply an attempt to limit the abstract idea to a particular technological environment, not meaningful limitations beyond generally linking the use of an abstract idea to a particular technological environment See Alice Corp p 16 of slip op noting that none of the hardware recited "offers a meaningful limitation beyond generally linking ‘the use of the [method] to a particular technological environment', that is implementation via computers" (citing Bilski 561 US at 610)
Step 2B: Identifying whether there are any additional elements (features/limitations/steps) recited in the claim beyond the judicial exception(s), and then evaluating those additional elements individually and in combination to determine whether they contribute an inventive concept (ie, amount to significantly more than the judicial exception(s)) (MPEP 210605)
The additional elements present only a particular technological environment. The claim recites additional elements The claim does not include additional elements that are sufficient to amount to significantly more than the judicial exception As discussed above with respect to integration of the abstract idea into a practical application, the additional element(s) amounts to no more than mere instructions to apply the exception using a generic computer component See MPEP 2105605 Mere instructions to apply an exception using a generic computer component cannot provide an inventive concept The claim is not patent eligible
Claim Rejections - 35 USC § 102
A person shall be entitled to a patent unless –
(a)(1) the claimed invention was patented, described in a printed publication, or in public use, on sale, or otherwise available to the public before the effective filing date of the claimed invention.
(a)(2) the claimed invention was described in a patent issued under section 151, or in an application for patent published or deemed published under section 122(b), in which the patent or application, as the case may be, names another inventor and was effectively filed before the effective filing date of the claimed invention.
MPEP 2123: “The use of patents as references is not limited to what the patentees describe as their own inventions or to the problems with which they are concerned They are part of the literature of the art, relevant for ALL they contain” In re Heck, 699 F2d 1331 (Fed Cir 1983) A reference may be relied upon for ALL that it would have reasonably suggested to one having ordinary skill the art, including nonpreferred embodiments Merck & Co v Biocraft Laboratories, 874 F2d 804, 10 USPQ2d 1843 (Fed Cir), cert denied, 493 US 975 (1989)
Claims 1 11 rejected under 35 USC 102 as anticipated by
US 20220327303 Scannable Code Having Unique Identifier (SCUI)
CLAIM 1 11
1. A computer-implemented method for dynamic assignment of machine readable codes for online information access, the method executable on a wireless network with access to the Internet, and comprising:
SCUI
[0107] Benefits of the present disclosure include a system and a method for a scannable code that can be DYNAMICALLY updated when compared to a conventional scannable code. For example, a conventional scannable code relies on being assigned an identifier when the conventional scannable code is generated. This identifier includes a set of pre-existing loadable data that cannot be changed after the conventional scannable code has been generated. In other words, the set of loadable data that will appear once the conventional scannable code is scanned, is determined when the conventional scannable code is generated. The scannable code as described herein, however, does not include the pre-existing set of loadable data when the scannable code is assigned the unique identifier and generated. As such, the scannable code, after it is generated and assigned the unique identifier, can be defined as a blank scannable code that once scans will direct a user to a web-page, app, or prompt to add their own, user-defined loadable data to the scannable code. As such, the content of the scannable code (e.g., the set of loadable data) can be DYNAMICALLY updated after the generation of the scannable code. Further yet, the scannable code can allow for a user to change the set of loadable data even after the scannable code is activated. As such, the scannable code as described herein can be DYNAMICALLY updated, thus presenting a clear advantage over the conventional scannable code that cannot be DYNAMICALLY updated.
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[0077] The scannable code can then be read to determine the content on the scannable code, at 70. The reading can be done through the user who assigned the content to the scannable code. If the scanning is done by the user who assigned the content, the user can be given a prompt to view or edit the content they assigned to the scannable code. If they want to edit the content, the user can go back and assign the content to the scannable code, at 68. If, on the other hand, they are satisfied with the content on the scannable code, the user can activate the scannable code, at 72. It is contemplated that once the user has selected the content for the scannable code and the scannable code has been activated, that the content can be locked-in or otherwise permanently saved to the scannable code. In other words, once the user finished the activation of the scannable code, the content cannot be changed by scanning the scannable code again. As such, the if the scannable code is scanned again (e.g., by a recipient of the scannable code), the content (e.g., the second response) will be displayed and not a prompt to upload/reupload content. As such, the activation of the scannable code means that the content on the scannable code will be displayed to a user if the user were to scan the now-activated scannable code. It is further contemplated, however, that the original user of the scannable code can edit or reupload the content after activating the scannable code. As a non-limiting example, the user can scan the scannable code after activating the scannable code to edit the content on the scannable code. The unique identifier assigned to the scannable code, for example, can recognize the user or the user's device (e.g., an IP address of the unique device) and give the option to edit the content on the scannable code after the scannable code has been activated. When an unrecognized user device or user scans the scannable code, however, only the content will be displayed. In other words, an unrecognized or unauthorized user or device cannot update the content on the scannable code after the scannable code has been activated. As a non-limiting example, the user can set up a personal account and the scannable code can be assigned to the personal account. As such, the user can access their personal account (e.g., by scanning the scannable code, opening an application on their device, or going to a webpage) in order to edit the content on the activated scannable code
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(i) scanning a machine readable code
SCUI
[0057] To activate the QR code 22, the user may be redirected to an activation webpage after the QR code 22 is SCANNED, where at least a portion of the first response of the QR code 22 is displayed to the user. The activation may also occur automatically the first time the QR code 22 is scanned. The activation webpage may request the user to sign in using a user's account information such as a username and password associated with the service provider's website, to enter an activation code provided with the QR code 22 or any other activation method well known in the art. As discussed herein, the activation of the QR code 22 can result in the set of loadable data being associated with the configurable response of the QR code 22 so that subsequent network access to the unique identifier responds with the configurable response.
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(ii) recognizing an account code
SCUI
[0057] To activate the QR code 22, the user may be redirected to an activation webpage after the QR code 22 is scanned, where at least a portion of the first response of the QR code 22 is displayed to the user. The activation may also occur automatically the first time the QR code 22 is scanned. The activation webpage may request the user to sign in using a user's ACCOUNT information such as a username and password associated with the service provider's website, to enter an activation code provided with the QR code 22 or any other activation method well known in the art. As discussed herein, the activation of the QR code 22 can result in the set of loadable data being associated with the configurable response of the QR code 22 so that subsequent network access to the unique identifier responds with the configurable response.
[0096] The user may then receive a sheet containing twenty-five scannable code stickers 120 containing the user defined photo 124 and text 126 as shown in FIG. 10. The user then scans one of the scannable code on the scannable code stickers 120 using a user device 24 which directs a user to an activation page on the service provider's website. The user activates the scannable code by entering account information such as a username and password. By activating one QR code 22, all other scannable codes encoded with the same unique URL 27 are also activated. After activation, the user may access the unique webpage 26 corresponding to the unique URL 27 encoded in the scannable code directly on the user device 24. The user may also sign into the service provider's website using a different computing device without scanning the scannable code by entering account information such as a username a password. The user may then select the scannable code associated with the users account to access the unique webpage.
(iii) verifying an authorized system user associated with the account code
SCUI
[0057] To activate the QR code 22, the user may be redirected to an activation webpage after the QR code 22 is scanned, where at least a portion of the first response of the QR code 22 is displayed to the user. The activation may also occur automatically the first time the QR code 22 is scanned. The activation webpage may request the user to SIGN IN using a user's account information such as a username and password associated with the service provider's website, to enter an activation code provided with the QR code 22 or any other activation method well known in the art. As discussed herein, the activation of the QR code 22 can result in the set of loadable data being associated with the configurable response of the QR code 22 so that subsequent network access to the unique identifier responds with the configurable response.
(iv) receiving instructions to activate the machine readable code
SCUI
[0057] To ACTIVATE the QR code 22, the user may be redirected to an activation webpage after the QR code 22 is scanned, where at least a portion of the first response of the QR code 22 is displayed to the user. The activation may also occur automatically the first time the QR code 22 is scanned. The activation webpage may request the user to sign in using a user's account information such as a username and password associated with the service provider's website, to enter an activation code provided with the QR code 22 or any other activation method well known in the art. As discussed herein, the activation of the QR code 22 can result in the set of loadable data being associated with the configurable response of the QR code 22 so that subsequent network access to the unique identifier responds with the configurable response.
(v) receiving instructions to assign the machine readable code to a system user specified landing page
SCUI
[0057] To activate the QR code 22, the user may be redirected to an activation webpage after the QR code 22 is scanned, where at least a portion of the first response of the QR code 22 is displayed to the user. The activation may also occur automatically the first time the QR code 22 is scanned. The activation webpage may request the user to sign in using a user's account information such as a username and password associated with the service provider's website, to enter an activation code provided with the QR code 22 or any other activation method well known in the art. As discussed herein, the activation of the QR code 22 can result in the set of LOADABLE DATA being ASSOCIATED WITH the configurable response of the QR code 22 so that subsequent network access to the unique identifier responds with the configurable response.
[0064] The method includes the display of a first activation interface 402 used to activate the scannable code. The first activation interface 402 can be defined by the first response or the first set of data associated with the unique identification of the scannable code. It is contemplated that the first activation interface 402 can be a visual representation of what the user 64 would see after scanning the scannable code including the unique identifier without the set of loadable data (e.g., the user scans a not activated scannable code). As discussed herein, the unique identifier assigned to the scannable code can be a URL (e.g., URL 27). The first activation interface 402 can be a visual representation of the URL and hence the unique identifier of the scannable code. It will be appreciated that the first activation interface 402 can be displayed through any suitable method. For example, the first activation interface 402 may be brought up through a web browser, or an application on the user's device 24 (FIG. 6).
(vi) activating a link from the machine readable code to the system user specified landing page upon request from the system user
SCUI
[0057] To ACTIVATE the QR code 22, the user may be redirected to an activation webpage after the QR code 22 is scanned, where at least a portion of the first response of the QR code 22 is displayed to the user. The activation may also occur automatically the first time the QR code 22 is scanned. The activation webpage may request the user to sign in using a user's account information such as a username and password associated with the service provider's website, to enter an activation code provided with the QR code 22 or any other activation method well known in the art. As discussed herein, the activation of the QR code 22 can result in the set of loadable data being associated with the configurable response of the QR code 22 so that subsequent network access to the unique identifier responds with the configurable response.
[0064] The method includes the display of a first ACTIVATION interface 402 used to activate the scannable code. The first activation interface 402 can be defined by the first response or the first set of data associated with the unique identification of the scannable code. It is contemplated that the first activation interface 402 can be a visual representation of what the user 64 would see after scanning the scannable code including the unique identifier without the set of loadable data (e.g., the user scans a not activated scannable code). As discussed herein, the unique identifier assigned to the scannable code can be a URL (e.g., URL 27). The first activation interface 402 can be a visual representation of the URL and hence the unique identifier of the scannable code. It will be appreciated that the first activation interface 402 can be displayed through any suitable method. For example, the first activation interface 402 may be brought up through a web browser, or an application on the user's device 24 (FIG. 6).
Claim Rejections - 35 USC § 103
A patent may not be obtained though the invention is not identically disclosed or described as set forth in section 102 of this title, if the differences between the subject matter sought to be patented and the prior art are such that the subject matter as a whole would have been obvious at the time the invention was made to a person having ordinary skill in the art to which said subject matter pertains. Patentability shall not be negatived by the manner in which the invention was made
MPEP 2123: “The use of patents as references is not limited to what the patentees describe as their own inventions or to the problems with which they are concerned They are part of the literature of the art, relevant for ALL they contain” In re Heck, 699 F2d 1331 (Fed Cir 1983) A reference may be relied upon for ALL that it would have reasonably suggested to one having ordinary skill the art, including nonpreferred embodiments Merck & Co v Biocraft Laboratories, 874 F2d 804, 10 USPQ2d 1843 (Fed Cir), cert denied, 493 US 975 (1989)
Claims rejected under 35 USC 103 as obvious over
US 20220327303 Scannable Code Having Unique Identifier (SCUI)
in view of
US 20160255161 Dynamically Presenting Content Using Interface Setting Conditional Network Destinations
CLAIM 2 12
CLAIM 3 13
CLAIM 5 15
CLAIM 7 17
CLAIM 8 18
CLAIM 9 19
CLAIM 2 12
claim 1/11, further comprising:
(vii) associating the machine readable code with one or more attributes; and
SCUI ¶ 74 88 89
2ndary reference
US 20160255161 Dynamically Presenting Content Using Interface Setting Conditional Network Destinations
NOT EXPLICT IN SCUI is tracking
But see US 20160255161 Dynamically Presenting Content Using Interface Setting Conditional Network Destinations
(viii) tracking the one or more attributes associated with the machine readable code independently of the user specified landing page
US 20160255161 Dynamically Presenting Content Using Interface Setting Conditional Network Destinations
[0005] One particular category of 2-D barcodes, referred to collectively in the marketplace as Quick Response (QR) codes, have gained rapid acceptance over the past decade with the proliferation of “smart” cellular telephones and other personal data or communication devices. Although initially used for tracking parts in vehicle manufacturing, QR codes are now used in many diverse areas, such as commercial tracking applications, as well as convenience-oriented applications aimed particularly at smartphone users. QR codes can be used to display text to the user, add contact information to a user's device, open a web page, or compose a text message or electronic mail message. Users can also generate and print their own personalized, data-encoded QR code and post it at various real-world locations or sites on the Internet. QR codes oftentimes are used to store network or telephone communication network addresses, such as a link to a particular uniform resource locator (URL) on the Internet, or other computer network address.
[0074] When creating embed code, administrators can select various parameters including: (i) ‘ask for location’ (a Boolean variable)—if selected, embed code will ask user input or query device for current device and customer location; and (ii) ‘location frequency’ (a numeric variable)—this sets how often to obtain location information, such as: always, every hour, every day, etc.
It would have been obvious at the time of filing to combine SCUI and secondary reference Dynamically Presenting Content Using Interface Setting Conditional Network Destinations US 20160255161. Each is about QR, and each is further about dynamic QR and still further each is about dynamic QR with attributes, traits and parameters; they are analogous to not only each other but also the claim. One of ordinary skill in the art would have been reasonably prompted to make the combination because the advantage of using influence in an advertising system. One of ordinary skill in the art would have recognized that the results of the combination were predictable. Therefore all the claimed elements were known in the prior art and one skilled in the art could have combined the elements as claimed by known methods, and the combination would have yielded nothing more than predictable results to one of ordinary skill in the art at the time of the invention. This is Combining Prior Art Elements According to Known Methods.
Further, attributes, traits, parameters are not static and related to consumer demander and seller supplier and it would have been obvious to combine the two references Design Incentives or Market Forces Prompting Variations, namely variations that will cause supply and demand to meet at a market clearing price where demander maximizes his utility, itself a function of nonstatic attributes, traits, parameters.
CLAIM 3 13
claim 2/12, further comprising:
(xi) associating a secondary promotional page with the machine readable code;
(x) redirecting an end user to the promotional page to offer the end user a promotion which the end user can accept or refuse before the end user is directed to the system user specified landing page
SCUI ¶ 8 56 74 88
CLAIM 4 14
claim 2/12, further comprising
O associating the pre-printed machine readable code to a desired information landing page which is transparent to the end user
SCUI
[0057] To activate the QR code 22, the user may be redirected to an activation webpage after the QR code 22 is scanned, where at least a portion of the first response of the QR code 22 is displayed to the user. The activation may also occur automatically the first time the QR code 22 is scanned. The activation webpage may request the user to sign in using a user's account information such as a username and password associated with the service provider's website, to enter an activation code provided with the QR code 22 or any other activation method well known in the art. As discussed herein, the activation of the QR code 22 can result in the set of LOADABLE DATA BEING ASSOCIATED WITH THE CONFIGURABLE RESPONSE OF THE QR code 22 so that subsequent network access to the unique identifier responds with the configurable response.
[0064] The method includes the display of a first activation interface 402 used to activate the scannable code. The first activation interface 402 can be defined by the first response or the first set of data associated with the unique identification of the scannable code. It is contemplated that the first activation interface 402 can be a visual representation of what the user 64 would see after scanning the scannable code including the unique identifier without the set of loadable data (e.g., the user scans a not activated scannable code). As discussed herein, the unique identifier assigned to the scannable code can be a URL (e.g., URL 27). The first activation interface 402 can be a visual representation of the URL and hence the unique identifier of the scannable code. It will be appreciated that the first activation interface 402 can be displayed through any suitable method. For example, the first activation interface 402 may be brought up through a web browser, or an application on the user's device 24 (FIG. 6).
CLAIM 5 15
claim 2/12, further comprising
O associating the pre-printed machine readable code to an online landing page accessible by multiple authorized parties to periodically update information about an item associated with the machine readable code
SCUI ¶ 74 90 107
NOT EXPLICT IN SCUI is multiple but see DPC ¶ 8 (administrator or other user)
Dynamically Presenting Content Using Interface Setting Conditional Network Destinations US 20160255161
Abstract
QR codes or the like are used in hardlink applications, by which different users may receive different information in response to a user's interaction with a touchpoint. The content delivered to a particular user in response to a hardlink code or a presented hyperlink may be dependent on the time of the scan, the geographic location of the user, a weather condition at the geographical location, personal information associated with the user, a number of previous scans of the code by prior individuals, and any combination of the these or other variables, which may be determined by an originator of the QR code or other party. User devices may be re-directed to alternate content or network addresses based on one or more programmed conditions.
[0001] This application claims priority under 35 U.S.C. §120 as a continuation-in-part of pending U.S. patent application Ser. No. 14/936,643 (the “'643 application”) entitled “METHOD AND APPARATUS FOR DYNAMICALLY PRESENTING CONTENT IN RESPONSE TO USER INPUTS” filed in the name of Lim et al. on Nov. 9, 2015, which, in turn, claims priority under 35 U.S.C. §120 as a continuation-in-part of pending U.S. patent application Ser. No. 13/799,446 entitled “METHOD AND APPARATUS FOR DYNAMICALLY PRESENTING CONTENT IN RESPONSE TO SUCCESSIVE SCANS OF A STATIC CODE” filed in the name of Lim et al. on Mar. 13, 2013, which issued as U.S. Pat. No. 9,183,315 on Nov. 10, 2015, which in turn claims priority as a continuation of U.S. patent application Ser. No. 13/040,208 entitled “METHOD AND APPARATUS FOR DYNAMICALLY PRESENTING CONTENT IN RESPONSE TO SUCCESSIVE SCANS OF A STATIC CODE” filed in the name of Lim et al. on Mar. 3, 2011, which issued as U.S. Pat. No. 8,413,884 on Apr. 9, 2013; the '643 application further claiming priority under 35 U.S.C. §120 as a continuation-in-part of U.S. patent application Ser. No. 14/104,755 entitled “METHOD AND APPARATUS FOR PRESENTING CONTENT IN RESPONSE TO USER INPUTS USING DYNAMIC INTELLIGENT PROFILING” as filed in the name of Lim et al. on Dec. 12, 2013, which issued as U.S. Pat. No. 9,224,157 on Dec. 29, 2015, which in turn claims priority under 35 U.S.C. §120 as a continuation-in-part of U.S. patent application Ser. No. 13/799,446 and its parent applications as above, and further claims priority under 35 U.S.C. §119 to U.S. Provisional Patent Application Ser. No. 61/736,140 entitled “METHOD AND APPARATUS FOR DYNAMIC INTELLIGENT PROFILING” filed in the name of Lim et al. on Dec. 12, 2012, the entirety of each of the foregoing applications being incorporated by reference.
[0008] The present disclosure enables a method and apparatus for presenting dynamic content in response to successive indications, acknowledgements, inputs or scans of a static, unchanging, hardlink symbol or code that is visually displayed to users or consumers at one or more real-world, physical, geographic locations or online. In particular, one aspect of the disclosure includes a method performed by a network-accessible computer server system in communication with wireless devices of users over a wireless communication network, such as a cellular telephone network. The computer server system includes electronic memory for storing a plurality of separate merchant site addresses in computer-readable format. The electronic memory further stores one or more rules for selecting a merchant site address from the plurality of separate merchant site addresses for transmission to a wireless device of a user over the wireless communication network in response to an indication of the hardlink code from the wireless device. Such rules are dependent on data determined from such received indications. For example, when an indication of the hardlink code is received from a wireless device of a user, the system determines data that includes (i) an identification of the hardlink code scanned by the user, and at least one of: (ii) a time of the indication, (iii) the geographic location of the wireless device at the time of the indication, and (iv) a weather condition at the geographic location. Applying this data to the rules, the system selects a merchant site address from the plurality of merchant addresses and transmits the selected merchant site address, or content therefrom, to the wireless device of the user in response to the indication. The user may then enter into a transaction with the merchant in a variety of manners. A user interface is provided that enables an ADMINISTRATOR OR OTHER USER to program conditional re-direction of web traffic to one or more alternate network destinations based on the above and other useful conditions.
CLAIM 7 17
claim 2/12, further comprising
O associating the pre-printed machine readable code to an online landing page which tracks information about a consumer anonymously
Dynamically Presenting Content Using Interface Setting Conditional Network Destinations US 20160255161
¶ 43 65 89 120 anonymous
It would have been obvious at the time of filing to combine SCUI and secondary reference Dynamically Presenting Content Using Interface Setting Conditional Network Destinations US 20160255161. Each is about QR, and each is further about dynamic QR and still further each is about dynamic QR with attributes, traits and parameters; they are analogous to not only each other but also the claim. One of ordinary skill in the art would have been reasonably prompted to make the combination because the advantage of using influence in an advertising system. One of ordinary skill in the art would have recognized that the results of the combination were predictable. Therefore all the claimed elements were known in the prior art and one skilled in the art could have combined the elements as claimed by known methods, and the combination would have yielded nothing more than predictable results to one of ordinary skill in the art at the time of the invention. This is Combining Prior Art Elements According to Known Methods.
CLAIM 8 18
claim 7/17, wherein the
O pre-printed machine readable codes are placed on valuable consumer items, and which allow a consumer to update information on an online landing page to associate multiple pre-printed machine readable codes on an online landing page
SCUI Fig 8-9
CLAIM 9 19
claim 8/18, wherein the
O online landing page provides a vendor the ability to track and promote the sale of multiple valuable consumer items to a consumer anonymously
Dynamically Presenting Content Using Interface Setting Conditional Network Destinations US 20160255161
¶ 43 65 89 120 anonymous
[0043] Content delivery may also be based on any information known about the user. For example, a user may register her wireless device 20 with the computer server system 22 by providing personal identification information (name, address, telephone number), demographic information, and the like. The user may be assigned a unique user identifier by the computer server system 22 in response to such registration. Alternatively or additionally, users need not register with the computer server system at all to be recognized thereby. Instead, a cookie or other identifier may be placed on the wireless device 20 when it interacts with the computer server system 22. Thus, user interactions with the computer server system 22 can be tracked anonymously, without any personal identification of the consumer or user, by use of such cookie or identifier.
[0048] Referring now to FIG. 6, therein is depicted an exemplary method 60 performed by a merchant for having its merchant site address or content identified to a user in response to a scan or entry of a hardlink code. The method 60 may preferably be performed using suitable merchant servers in communication with the computer server system 22 over a computer or communications network. Initially, the merchant determines or identifies those conditions under which they would like their content delivered to users in response to the scan or entry of a code. The merchant may indicate time of day, date range, geographic location, weather conditions, user attributes and the like as conditions for deliver of their content. These variables are then used to generate rules under which the merchant content is to be delivered to a wireless device 20 in response to a scan of a hardlink code. The user and the QR code distributor may then agree to payment terms for delivery of content, such as price per content delivery or number of deliveries (step 62). The merchant then provides or otherwise designates its content that is to be delivered in response to a scan or entry of a code by a user (step 64). When users receive the merchant delivery they may, for example, interact with the merchant server and even enter into a transaction (step 66). The computer system server 22 may be programmed to track the number of content deliveries made according to the terms with a merchant over a given period and the merchant may receive reports and invoices concerning such deliveries (step 66).
[0058] The methods and systems described in the foregoing enable a new manner of leveraging advertising space or the like. Instead of a single physical display being dedicated to one advertising campaign or message, it can be dedicated to a wide variety of campaigns simultaneously. Users scanning a given hardlink code will be dynamically served content that are based on rules associated with the code and variables associated with the scan of the hardlink code by various users. Accordingly, certain novel methods of determining content delivery based on scans of hardlink codes have been presented herein. Such methods and systems do not preclude all uses of QR codes or other codes for marketing or messaging purposes, including those that heretofore existed. However, such methods and systems are readily distinguishable in that, in the prior art, the use of QR codes and the like are generally intended to serve the same information each and every time a code is scanned by various user devices, wherein in the present disclosure, different content may be dynamically delivered to different users, or the same user at different times, based on any number of variables and rules established for the hardlink code, all without ever having to replace or update the display of the hardlink code in the real-world after it has been positioned.
[0063] As a final example, a merchant has an ongoing promotion revolving around their QR code. Shoppers can scan the hardlink codes presented in the merchant's store to receive offers or other promotions. However each day one shopper will win a cash prize based on a randomly selected scan that occurs between, for example, 4 PM and 6 PM, when traffic to the store tend to be typically slow. Upon noticing the promotion, shoppers are attracted into the store at that time to scan the hardlink code. The computer server system 22 may place a session variable, cookie, or other data tracking mechanism on the wireless device 20 of each shopper so that each has only one opportunity to win. As customers scan the code within the store, one shopper is chosen as an instant winner, randomly or based on designated variables. Where shoppers are registered with the merchant, instant win scans could become delayed win scans. For example, the merchant could have a promotion where shoppers are encouraged to scan a hardlink code from 4-6 PM. Since the shoppers are registered, the merchant may notify the winner via SMS to the user's cellphone, or in another suitable manner.
[0064] In embodiments where an identity of a user submitting a code to the computer server system 22 is known, various additional embodiments are possible. For example, it may be possible for an administrator to activate QR Codes in the field once they are placed at a location in the real world. Once a QR Code is placed, the administrator can scan the code at a first instance. The computer server system 22 may recognize that this is an initial scan of the code. The computer server system 22 may further identify the user as an administrator based on parameters passed with the scan, such as an identification of the administrator's user device (i.e. by machine address code (MAC) or cellphone number). The administrator can also access and update parameters, data and rules associated with the activated codes. Upon recognition of the administrator, the computer server system 22 may then activate the code so that content will be delivered to subsequent scanning users. The computer server system 22 may also determine the physical location of the QR Code from position or GPS data transmitted from the administrator's device.
[0065] In certain additional embodiments, where the identity of a user (such as demographic data, contact information, biographical data, and/or marketing preferences) are known or established (such as by submission of such data by web interface to the computer server system 22), the scanning activities of known users may be tracked and maintained in a database, and tracked users may receive customized content or other additional privileges or exclusive offers in response to scans of hardlink QR Codes. In certain circumstances where a user can be uniquely identified (by MAC address or the like), but the actual identity of the user is unknown or not provided, the activities of the user may instead be “anonymously” tracked, but in a manner that is otherwise similar to that for users with known identities. Scanning patterns may be tracked, directly or anonymously, and content delivery may be based on prior scanning activities of known users. In such manner dynamic content delivery can include a degree of intelligence by including rules that prevent delivery of certain content to a tracked user, even though such content would otherwise be called for by the established general rules. For example, where the user has previously received such content in response to an earlier scan, or has otherwise indicated preferences such that a particular content should not be delivered, the rules may over-ridden to select the next available content for delivery to that
[0067] DIP will add tremendous value to all consumer interactions. Custom scenarios and triggers can be created to detect a specific pattern of consumer interaction, and then alter the content the consumer receives based on the interaction and conditions surrounding them. DIP will also allow marketers to analyze the results of all marketing efforts, both traditional and digital, to provide just-in-time offers and deliver the most relevant content via mobile and/or computer networks.
[0069] DIP enables marketers to know how consumers interact with their brand across all types of marketing campaigns. DIP knows the real-world conditions surrounding the consumer during these interactions. DIP works in real-time to collect mass consumer data while retaining individual user anonymity, making marketing analytics reactive. DIP uses this anonymous data to customize the experience, content and offers the consumer receives based on definable scenarios ad triggers as discussed further herein.
[0072] A touchpoint, as used herein, is any method of entry to or selection of content performed by a customer or consumer, using their device, such as a computer or mobile communication device. Touchpoints should each have their own unique attributes so that traffic source through a touchpoint can be tracked. For example, an administrator of a marketing campaign may want to see the number of QR scans versus the number of SMS entries generated by consumers. A touchpoint may be any one of the following: a hardlink code, a QR code, a URL placed in an outbound SMS, a social URL (as used in in social posts such as on TWITTER), a URL (such as may be placed in an outbound email or email signature), a redirect code (to be placed in a website or mobile site to detect and redirect customer traffic), a hyperlink to an address on a computer network, text or photo or video or audiovisual information placed within an e-mail, an NFC-originated URL (as may be programmed into an NFC tag), a custom URL (as may appear in auto-signatures of electronic messages), a social media profile, radio advertisements, television advertisements, web video channels and the like. Touchpoints may also include any form of print media, product packing, marketing brochures and like collateral, billboards, storefront visual displays, and/or other visual presentations. Upon establishing a touchpoint, administrators should be able to select all of the conditions, scenarios, and triggers to be associated with such touchpoint. For example, a site owner may want to have four unique QR codes (for four print magazines), one redirect code (for her main website), and two social URLs.
[0073] DIP is a three part system that takes into account the real-world conditions that surround the mobile consumer interacting with a brand, and tailors their experience based on these conditions to enhance monetization efforts. The first step for brands to utilize the power of DIP is to add DIP's plug and play code into all existing traditional marketing efforts. Mobile or web embed code should be placed at the top of a web page just above the </head> tag. The embed code must be functional to: (i) create, read and update an existing cookie, session variable or value, or other readable and/or identifiable data structure on a client device upon browser interaction with a touchpoint; (ii) if no existing relevant data structure exists on the customer device, then set and establish a new data structure with a uniquely assigned identifier (user id); (iii) upon page visit and successful cookie read/placement, connect to server database and report/page visits including User ID, device time, device location (if allowed), device and internet protocol (IP) address of the visiting device; (iv) redirect user to an alternate page for selected scenarios; and (v) dynamically create a DIV overlay for ad or content placement on existing page being visited for selected scenarios (such DIV may include a picture, video text, or a short form that will send to an email address).
[0075] This embedding starts the flow of consumer data into the second part of the DIP platform, sometimes referred to herein as the REACTIVE ANALYTICS engine. In operation, detailed information that is gathered from the multitude of anonymous user sessions generated from one or more touchpoints are electronically stored and transmitted to DIP's REACTIVE ANALYTICS engine, which works in real-time to deliver a tailored consumer experience based on scenarios that have been created by administrators for a marketing campaign or the like.
[0086] DIP thus gives non-technical users the ability to create complex scenarios using a simple logic-based scenario builder. These scenarios will lead to higher monetization through a more tailored user experience based on the real-time customer interaction data that is anonymously gathered and stored by DIP. DIP's REACTIVE ANALYTICS make mobile and traditional websites smarter. Simply pasting the plug and play code below current analytics coding allows administrators to readily alter the offers and ads seen by visitors to your brands mobile website. Now, you can encourage new and additional consumer interactions with your brand that will provide an enhanced consumer experience, leading to higher brand loyalty and mobile monetization. DIP works with existing mobilize-enabled websites in particular and changes consumer experience with a touchpoint based on surrounding real-world conditions (GPS/Location, weather, date, time) and past user behavior (e.g., number of previous customer visit to a touchpoint). This functionality is not only useful to administrators of marketing campaigns, but also creates a reason for a consumer to return to a touchpoint and interact multiple times, since it can provide new content to a consumer with every new interaction or session.
[0089] Recapping the foregoing discussions, DIP implementation can be accomplished by embedding DIP plug and play code. DIP allows brands to create mobile, web or real-world touchpoints, and provides a simple interface for the creations of scenarios and triggers. DIP conglomerates and reports on all marketing touchpoints that have been established and stores session-based anonymous user data for subsequent use and analysis. DIP records real-time, real-world conditions surrounding the consumer at the time of interaction, adjusts the content based on scenarios to increase chances of monetizing consumer engagement, with no significant delay in bringing offers, promotions and content to market.
[0111] In various embodiments described herein, the plug-and-play software code for implementing the DIP platform may include JAVASCRIPT functionality. The DIP platform advantageously includes parameters that flag internal test hits to a campaign touchpoint, so that such interactions are not recorded as consumer statistics that are being monitored and stored. The DIP platform may include additional programmed functionality for monitoring, flagging and reporting anomalously high consumer traffic patterns based on comparisons to current and/or previous campaigns. Such anomalies may readily reflect a successful campaign. Other uses for anomalous traffic patterns will be readily apparent to one of ordinary skill in the art.
[0120] Finally, at step 168, once the above programmed conditional re-directions are accepted by the administrator, the re-direct server automatically and continuously re-directs web traffic in accordance therewith. Re-direction data may continuously be collected and stored by the web server in conventional databases or the like. For example, the number of interactions between users (which may include hundreds, thousands or more simultaneous users at any given time) and web sites at the re-direction addresses under a given condition may be monitored and tracked, preferably in an anonymous fashion with respect to each user's identity. This may include determining the total number of sales that may have occurred after a re-direction of a user to a merchant web site under one or more conditions. Trends in the resulting data may be used to optimize future re-directions, in order to, for example, drive or increase sales at a merchant site, increasing the number of returning users to a website, or other useful resulting analytical data that may likewise be used without limitation.
It would have been obvious at the time of filing to combine SCUI and secondary reference Dynamically Presenting Content Using Interface Setting Conditional Network Destinations US 20160255161. Each is about QR, and each is further about dynamic QR and still further each is about dynamic QR with attributes, traits and parameters; they are analogous to not only each other but also the claim. One of ordinary skill in the art would have been reasonably prompted to make the combination because the advantage of using influence in an advertising system. One of ordinary skill in the art would have recognized that the results of the combination were predictable. Therefore all the claimed elements were known in the prior art and one skilled in the art could have combined the elements as claimed by known methods, and the combination would have yielded nothing more than predictable results to one of ordinary skill in the art at the time of the invention. This is Combining Prior Art Elements According to Known Methods.
Claims 6/16 and 10/20 rejected under 35 USC 103 as obvious over
US 20220327303 Scannable Code Having Unique Identifier (SCUI)
in view of
Dynamically Presenting Content Using Interface Setting Conditional Network Destinations US 20160255161
In view of
Vaassen US 20240354844 URL-Based Data Transmission Facilitating Digital Data Form Access
CLAIM 6 16
claim 5/15, wherein the
O pre-printed machine readable code is affixed to a vehicle and allow multiple authorized parties to access the maintenance history for the vehicle provided on the online landing page
NOT EXPLICT IN SCUI is multiple but see
Dynamically Presenting Content Using Interface Setting Conditional Network Destinations US 20160255161
¶ 8 (administrator or other user)
Abstract
QR codes or the like are used in hardlink applications, by which different users may receive different information in response to a user's interaction with a touchpoint. The content delivered to a particular user in response to a hardlink code or a presented hyperlink may be dependent on the time of the scan, the geographic location of the user, a weather condition at the geographical location, personal information associated with the user, a number of previous scans of the code by prior individuals, and any combination of the these or other variables, which may be determined by an originator of the QR code or other party. User devices may be re-directed to alternate content or network addresses based on one or more programmed conditions.
[0001] This application claims priority under 35 U.S.C. §120 as a continuation-in-part of pending U.S. patent application Ser. No. 14/936,643 (the “'643 application”) entitled “METHOD AND APPARATUS FOR DYNAMICALLY PRESENTING CONTENT IN RESPONSE TO USER INPUTS” filed in the name of Lim et al. on Nov. 9, 2015, which, in turn, claims priority under 35 U.S.C. §120 as a continuation-in-part of pending U.S. patent application Ser. No. 13/799,446 entitled “METHOD AND APPARATUS FOR DYNAMICALLY PRESENTING CONTENT IN RESPONSE TO SUCCESSIVE SCANS OF A STATIC CODE” filed in the name of Lim et al. on Mar. 13, 2013, which issued as U.S. Pat. No. 9,183,315 on Nov. 10, 2015, which in turn claims priority as a continuation of U.S. patent application Ser. No. 13/040,208 entitled “METHOD AND APPARATUS FOR DYNAMICALLY PRESENTING CONTENT IN RESPONSE TO SUCCESSIVE SCANS OF A STATIC CODE” filed in the name of Lim et al. on Mar. 3, 2011, which issued as U.S. Pat. No. 8,413,884 on Apr. 9, 2013; the '643 application further claiming priority under 35 U.S.C. §120 as a continuation-in-part of U.S. patent application Ser. No. 14/104,755 entitled “METHOD AND APPARATUS FOR PRESENTING CONTENT IN RESPONSE TO USER INPUTS USING DYNAMIC INTELLIGENT PROFILING” as filed in the name of Lim et al. on Dec. 12, 2013, which issued as U.S. Pat. No. 9,224,157 on Dec. 29, 2015, which in turn claims priority under 35 U.S.C. §120 as a continuation-in-part of U.S. patent application Ser. No. 13/799,446 and its parent applications as above, and further claims priority under 35 U.S.C. §119 to U.S. Provisional Patent Application Ser. No. 61/736,140 entitled “METHOD AND APPARATUS FOR DYNAMIC INTELLIGENT PROFILING” filed in the name of Lim et al. on Dec. 12, 2012, the entirety of each of the foregoing applications being incorporated by reference.
[0008] The present disclosure enables a method and apparatus for presenting dynamic content in response to successive indications, acknowledgements, inputs or scans of a static, unchanging, hardlink symbol or code that is visually displayed to users or consumers at one or more real-world, physical, geographic locations or online. In particular, one aspect of the disclosure includes a method performed by a network-accessible computer server system in communication with wireless devices of users over a wireless communication network, such as a cellular telephone network. The computer server system includes electronic memory for storing a plurality of separate merchant site addresses in computer-readable format. The electronic memory further stores one or more rules for selecting a merchant site address from the plurality of separate merchant site addresses for transmission to a wireless device of a user over the wireless communication network in response to an indication of the hardlink code from the wireless device. Such rules are dependent on data determined from such received indications. For example, when an indication of the hardlink code is received from a wireless device of a user, the system determines data that includes (i) an identification of the hardlink code scanned by the user, and at least one of: (ii) a time of the indication, (iii) the geographic location of the wireless device at the time of the indication, and (iv) a weather condition at the geographic location. Applying this data to the rules, the system selects a merchant site address from the plurality of merchant addresses and transmits the selected merchant site address, or content therefrom, to the wireless device of the user in response to the indication. The user may then enter into a transaction with the merchant in a variety of manners. A user interface is provided that enables an ADMINISTRATOR OR OTHER USER to program conditional re-direction of web traffic to one or more alternate network destinations based on the above and other useful conditions.
NOT EXPLICT IN SCUI is maintenance history
Vaassen US 20240354844 URL-Based Data Transmission Facilitating Digital Data Form Access
Broadest reasonable interpretation of maintenance history is data of underying (thing to which QR affixed)
[0107] According to various embodiments, the QR codes can be created by the individual product retailers for products that have not yet arrived at a retail location or that have not yet been shipped to the retail location. In other instances, the product retailer may receive a shipment of units and as the units arrive, the product retailer can create QR codes (e.g., hang tags) for each product. In particular, the product retail may hang tags displaying the QR codes on the physical products that are located at the retail location. This may be advantageous for large or expensive products (e.g., vehicles, construction equipment, manufacturing equipment, outdoor power equipment, trailers, all-terrain vehicles (ATVs), motorcycles, watercraft, etc.) where financing may be needed to purchase the product. The loan application is easily accessible and depending on how much information is pre-selected and embedded within the QR code, the product retailer information as well as much of the PRODUCT INFORMATION may be already populated in the loan application, which would help the financing entity connect the loan application with the appropriate product retailer and product. Advantageously, if specific model information is provided, the financing entity can access the manufacturer's suggested retail price (MSRP) so that the financing entity would know the exact cost of the product that the consumer would need to pay in order to purchase the product. Another advantage is that customers do not have to manually input as much information as part of the loan application.
It would have been obvious at the time of filing to combine SCUI and secondary reference Dynamically Presenting Content Using Interface Setting Conditional Network Destinations US 20160255161. Each is about QR, and each is further about dynamic QR and still further each is about dynamic QR with attributes, traits and parameters; they are analogous to not only each other but also the claim. One of ordinary skill in the art would have been reasonably prompted to make the combination because the advantage of using influence in an advertising system. One of ordinary skill in the art would have recognized that the results of the combination were predictable. Therefore all the claimed elements were known in the prior art and one skilled in the art could have combined the elements as claimed by known methods, and the combination would have yielded nothing more than predictable results to one of ordinary skill in the art at the time of the invention. This is Combining Prior Art Elements According to Known Methods.
It would have been obvious at the time of filing to combine SCUI and Vaassen US 20240354844 URL-Based Data Transmission Facilitating Digital Data Form Access. Each is about QR, and each is further about dynamic QR and still further each is about dynamic QR with attributes, traits and parameters; they are analogous to not only each other but also the claim. One of ordinary skill in the art would have been reasonably prompted to make the combination because the advantage of using influence in an advertising system. One of ordinary skill in the art would have recognized that the results of the combination were predictable. Therefore all the claimed elements were known in the prior art and one skilled in the art could have combined the elements as claimed by known methods, and the combination would have yielded nothing more than predictable results to one of ordinary skill in the art at the time of the invention. This is Combining Prior Art Elements According to Known Methods.
CLAIM 10 20
claim 9/19, wherein the
O consumer items comprise valuable consumer items such as liquor, or a set of valuable consumer items such as kitchen appliances and power tools
SCUI Fig 8-9 valuable consumer item
and
Vaassen US 20240354844 URL-Based Data Transmission Facilitating Digital Data Form Access
[0107] According to various embodiments, the QR codes can be created by the individual product retailers for products that have not yet arrived at a retail location or that have not yet been shipped to the retail location. In other instances, the product retailer may receive a shipment of units and as the units arrive, the product retailer can create QR codes (e.g., hang tags) for each product. In particular, the product retail may hang tags displaying the QR codes on the physical products that are located at the retail location. This may be advantageous for large or expensive products (e.g., vehicles, construction equipment, manufacturing equipment, outdoor power equipment, trailers, all-terrain vehicles (ATVs), motorcycles, watercraft, etc.) where financing may be needed to purchase the product. The loan application is easily accessible and depending on how much information is pre-selected and embedded within the QR code, the product retailer information as well as much of the product information may be already populated in the loan application, which would help the financing entity connect the loan application with the appropriate product retailer and product. Advantageously, if specific model information is provided, the financing entity can access the manufacturer's suggested retail price (MSRP) so that the financing entity would know the exact cost of the product that the consumer would need to pay in order to purchase the product. Another advantage is that customers do not have to manually input as much information as part of the loan application.
It would have been obvious at the time of filing to combine SCUI and Vaassen US 20240354844 URL-Based Data Transmission Facilitating Digital Data Form Access. Each is about QR, and each is further about dynamic QR and still further each is about dynamic QR with attributes, traits and parameters; they are analogous to not only each other but also the claim. One of ordinary skill in the art would have been reasonably prompted to make the combination because the advantage of using influence in an advertising system. One of ordinary skill in the art would have recognized that the results of the combination were predictable. Therefore all the claimed elements were known in the prior art and one skilled in the art could have combined the elements as claimed by known methods, and the combination would have yielded nothing more than predictable results to one of ordinary skill in the art at the time of the invention. This is Combining Prior Art Elements According to Known Methods.
CONCLUSION
Pertinent prior art cited but not relied upon
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Any inquiry concerning this communication or earlier communications from the examiner should be directed to BREFFNI X BAGGOT whose telephone number is (571)272-7154. The examiner can normally be reached M-F 8a-10a, 12p-6p.
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BREFFNI BAGGOT
Primary Examiner
Art Unit 3621
/BREFFNI BAGGOT/Primary Examiner, Art Unit 3621