Prosecution Insights
Last updated: August 15, 2026
Application No. 19/082,090

APPARATUS FOR ANALYZING THE ADVERTISING EFFECT OF OUTDOOR ADVERTISING MEDIA AND METHOD FOR PERFORMING THE SAME

Final Rejection §101
Filed
Mar 17, 2025
Priority
Aug 09, 2024 — RE 10-2024-010662 +1 more
Examiner
BAGGOT, BREFFNI
Art Unit
3621
Tech Center
3600 — Transportation & Electronic Commerce
Assignee
Addd Inc.
OA Round
2 (Final)
35%
Grant Probability
At Risk
3-4
OA Rounds
2y 0m
Est. Remaining
60%
With Interview

Examiner Intelligence

Grants only 35% of cases
35%
Career Allowance Rate
149 granted / 425 resolved
-16.9% vs TC avg
Strong +25% interview lift
Without
With
+25.2%
Interview Lift
resolved cases with interview
Typical timeline
3y 5m
Avg Prosecution
29 currently pending
Career history
459
Total Applications
across all art units

Statute-Specific Performance

§101
29.5%
-10.5% vs TC avg
§103
47.9%
+7.9% vs TC avg
§102
4.8%
-35.2% vs TC avg
§112
11.6%
-28.4% vs TC avg
Black line = Tech Center average estimate • Based on career data from 425 resolved cases

Office Action

§101
AIA Claim 1-20, amended 7/9/26 examined; Effective date 03/17/2025, priority KR 10-2024-010662, filed 8/9/2024 Amended 1-20 Canceled none New none Inventor name City State/country KIM, Hyun Bin Seoul KOREA, REPUBLIC OF LEE, Jung Min Hwaseong-si KOREA, REPUBLIC OF AHN, Sang Hyun Seongnam-si “The claims”, apriori, could only mean pending claims. Claim Rejections - 35 USC § 101 35 U.S.C. 101 reads as follows: Whoever invents or discovers any new and useful process, machine, manufacture, or composition of matter, or any new and useful improvement thereof, may obtain a patent therefor, subject to the conditions and requirements of this title The claims (1-20): rejected under 35 USC 101. The claimed invention is directed to a judicial exception (i.e., a law of nature, a natural phenomenon, or an abstract idea) without significantly more. The claim(s) is/are directed to one or more abstract idea(s). The claim(s) does/do not include additional elements that are sufficient to amount to significantly more than the abstract idea(s). Step 1: (MPEP 2106.03) The claims and dependents (1-20) are directed to statutory classes (1 machine 11 process). The claims herein are directed to subject matter which would be classified under one of the listed statutory classifications (i.e., 2019 Revised Patent Subject Matter Eligibility Guidance (hereinafter “PEG”) “PEG” Step 1=Yes). Step 2A, Prong One: Evaluating whether the claim(s) recite(s) a judicial exception -- law of nature, natural phenomenon, abstract idea. (MPEP 2106.04). Additional elements – processor, memory, processor, sensor, configured to execute steps e.g. capture, analyze, detection, etc PNG media_image1.png 657 643 media_image1.png Greyscale PNG media_image2.png 362 642 media_image2.png Greyscale Collecting info, analyzing it, displaying certain results. Elec. Power Group (CAFC 2016)(EPG) The pending claims: rejected under 35 USC 101 because the claimed invention is directed to an abstract idea without significantly more. The claim recites an abstract idea, CERTAIN METHODS OF ORGANIZING HUMAN ACTIVITY Alice clearinghouse via computer Bilski hedge via computer Here marketing via computer PNG media_image3.png 539 554 media_image3.png Greyscale US Ser 19082090 EPG PNG media_image1.png 657 643 media_image1.png Greyscale PNG media_image2.png 362 642 media_image2.png Greyscale Collect info, analyze it, display certain results DEPENDENT CLAIMS Claim 2/11 Examiner Idea itself, collecting info (aggregate), analyzing it(analyze), displaying certain results for marketing Claim 3/12 Examiner Idea itself, collecting info(collect), analyzing it, displaying certain results for marketing (generate..metadata) Claim 4/13 Examiner Idea itself, collecting info (vision sensor), analyzing it, displaying certain results for marketing Claim 5/14 Examiner Idea itself, collecting info, analyzing it, displaying certain results for marketing Claim 6/15 Examiner Idea itself, collecting info, analyzing it, displaying certain results for marketing via generic elements (AI, processor) Claim 7/16 Idea itself, collecting info, analyzing it, displaying certain results for marketing Claim 8/17 Examiner Idea itself, collecting info, analyzing it (analyze), displaying certain results for marketing using generic element generally applied AI Claim 9/18 Examiner Idea itself, collecting info, analyzing it, display certain results for marketing Claim 10/19 Examiner Idea itself, collecting info (object tracking technology), analyzing it, display certain results for marketing Step 2A, Prong Two: Identifying whether there are any additional elements recited in the claim beyond the judicial exception(s) and then evaluating those additional elements individually and in combination to determine whether they integrate the exception into a practical application Prong Two distinguishes claims that are "directed to" the recited judicial exception from claims that are not "directed to" the recited judicial exception (MPEP 210604) The claim says one is to take the idea and “apply it” with generic elements generally applied This judicial exception is not integrated into a practical application In particular, the claim only recites generic additional elements generally applied to perform data gathering, analysis. The additional element -- recited at a high-level of generality such that it amounts no more than mere instructions to apply the exception using a generic computer component Accordingly, this additional element does not integrate the abstract idea into a practical application because it does not impose any meaningful limits on practicing the abstract idea The additional element is mere applying the idea on a computer See MPEP 2105, 2106 The elements are recited at a high-level of generality (eg generic processor performing a generic computer function) such that it amounts no more than mere instructions to apply the exception using a generic computer component Accordingly, these additional elements do not integrate the abstract idea into a practical application for lack of any meaningful limits on practicing the abstract idea. The steps are computer-implemented, but one could do them with pen and paper, abacus, slide-rule etc The additional elements present only a particular technological environment The additional elements are not sufficient to amount to significantly more than the judicial exception because the claims do not provide improvements to another technology or technical field, improvements to the functioning of the computer itself, and do not provide meaningful limitations beyond general linking the use of an abstract idea to a particular technological environment The limitations (those beyond the abstract idea) do not improve the technical field that the abstract idea limitations invoke Moreover, these generic limitations do not constitute significantly more because they are simply an attempt to limit the abstract idea to a particular technological environment, not meaningful limitations beyond generally linking the use of an abstract idea to a particular technological environment See Alice Corp p 16 of slip op noting that none of the hardware recited "offers a meaningful limitation beyond generally linking ‘the use of the [method] to a particular technological environment', that is implementation via computers" (citing Bilski 561 US at 610) Step 2B: Identifying whether there are any additional elements (features/limitations/steps) recited in the claim beyond the judicial exception(s), and then evaluating those additional elements individually and in combination to determine whether they contribute an inventive concept (ie, amount to significantly more than the judicial exception(s)) (MPEP 210605) The additional elements present only a particular technological environment. The claim recites additional elements The claim does not include additional elements that are sufficient to amount to significantly more than the judicial exception As discussed above with respect to integration of the abstract idea into a practical application, the additional element(s) amounts to no more than mere instructions to apply the exception using a generic computer component See MPEP 2105605 Mere instructions to apply an exception using a generic computer component cannot provide an inventive concept The claim is not patent eligible Dependents of rejected claims are rejected. Response to Remarks Applicant amendment and remarks fully considered but not fully persuasive. 102, 103 withdrawn due to amendment As to Applicant remarks No abstract idea of mental steps or organizing human activity. Examiner Examiner agrees with applicant (not mental steps). Examiner had not asserted mental steps. The claims are Collecting info, analyzing it, displaying certain results. Elec. Power Group (CAFC 2016)(EPG) The pending claims: rejected under 35 USC 101 because the claimed invention is directed to an abstract idea without significantly more. The claim recites an abstract idea, CERTAIN METHODS OF ORGANIZING HUMAN ACTIVITY Alice clearinghouse via computer Bilski hedge via computer Here marketing via computer As to Applicant remarks Integrated practical application Examiner This judicial exception is not integrated into a practical application. In particular, the claim only recites generic additional elements generally applied to perform data gathering, analysis. The additional element -- recited at a high-level of generality such that it amounts no more than mere instructions to apply the exception using a generic computer component Accordingly, this additional element does not integrate the abstract idea into a practical application because it does not impose any meaningful limits on practicing the abstract idea The additional element is mere applying the idea on a computer See MPEP 2105, 2106 As to Applicant remarks 2B Examiner There is neither a) an ordered combination nor b) technical improvement amounting to significantly more but rather a mere laundry list of steps representing computer implementation. POC Pertinent prior art cited but not relied upon US 20180053228 measure engagement Applicant's amendment necessitated the new ground(s) of rejection presented in this Office action. Accordingly, THIS ACTION IS MADE FINAL. See MPEP § 706.07(a). Applicant is reminded of the extension of time policy as set forth in 37 CFR 1.136(a). A shortened statutory period for reply to this final action is set to expire THREE MONTHS from the mailing date of this action. In the event a first reply is filed within TWO MONTHS of the mailing date of this final action and the advisory action is not mailed until after the end of the THREE-MONTH shortened statutory period, then the shortened statutory period will expire on the date the advisory action is mailed, and any nonprovisional extension fee (37 CFR 1.17(a)) pursuant to 37 CFR 1.136(a) will be calculated from the mailing date of the advisory action. In no event, however, will the statutory period for reply expire later than SIX MONTHS from the mailing date of this final action. Any inquiry concerning this communication or earlier communications from the examiner should be directed to BREFFNI X BAGGOT whose telephone number is (571)272-7154. The examiner can normally be reached M-F 8a-10a, 12p-6p. Examiner interviews are available via telephone, in-person, and video conferencing using a USPTO supplied web-based collaboration tool. To schedule an interview, applicant is encouraged to use the USPTO Automated Interview Request (AIR) at http://www.uspto.gov/interviewpractice. If attempts to reach the examiner by telephone are unsuccessful, the examiner’s supervisor, Waseem Ashraf can be reached at 571-270-3948. The fax phone number for the organization where this application or proceeding is assigned is 571-273-8300. Information regarding the status of published or unpublished applications may be obtained from Patent Center. Unpublished application information in Patent Center is available to registered users. To file and manage patent submissions in Patent Center, visit: https://patentcenter.uspto.gov. Visit https://www.uspto.gov/patents/apply/patent-center for more information about Patent Center and https://www.uspto.gov/patents/docx for information about filing in DOCX format. For additional questions, contact the Electronic Business Center (EBC) at 866-217-9197 (toll-free). If you would like assistance from a USPTO Customer Service Representative, call 800-786-9199 (IN USA OR CANADA) or 571-272-1000. BREFFNI BAGGOT Primary Examiner Art Unit 3621 /BREFFNI BAGGOT/ Primary Examiner, Art Unit 3621
Read full office action

Prosecution Timeline

Mar 17, 2025
Application Filed
Feb 11, 2026
Non-Final Rejection mailed — §101
Jul 09, 2026
Response Filed
Jul 29, 2026
Final Rejection mailed — §101 (current)

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Study what changed to get past this examiner. Based on 5 most recent grants.

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Prosecution Projections

3-4
Expected OA Rounds
35%
Grant Probability
60%
With Interview (+25.2%)
3y 5m (~2y 0m remaining)
Median Time to Grant
Moderate
PTA Risk
Based on 425 resolved cases by this examiner. Grant probability derived from career allowance rate.

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