Prosecution Insights
Last updated: July 17, 2026
Application No. 18/089,760

SYSTEM FOR CONTROLLING VEHICLE DISPLAY

Non-Final OA §103
Filed
Dec 28, 2022
Priority
Jan 11, 2022 — RE 10-2022-0004324 +13 more
Examiner
CASS, JEAN PAUL
Art Unit
3666
Tech Center
3600 — Transportation & Electronic Commerce
Assignee
Hyundai Mobis Co., Ltd.
OA Round
5 (Non-Final)
73%
Grant Probability
Favorable
5-6
OA Rounds
0m
Est. Remaining
98%
With Interview

Examiner Intelligence

Grants 73% — above average
73%
Career Allowance Rate
745 granted / 1019 resolved
+21.1% vs TC avg
Strong +25% interview lift
Without
With
+25.3%
Interview Lift
resolved cases with interview
Typical timeline
2y 10m
Avg Prosecution
48 currently pending
Career history
1081
Total Applications
across all art units

Statute-Specific Performance

§101
7.0%
-33.0% vs TC avg
§103
73.3%
+33.3% vs TC avg
§102
6.3%
-33.7% vs TC avg
§112
2.8%
-37.2% vs TC avg
Black line = Tech Center average estimate • Based on career data from 1019 resolved cases

Office Action

§103
Notice of Pre-AIA or AIA Status The present application, filed on or after March 16, 2013, is being examined under the first inventor to file provisions of the AIA . Response to the Applicant’s arguments The previous rejection is withdrawn. The RCE is entered. Applicant’s amendments are entered. Applicant’s remarks are also entered into the record. A new search was made necessitated by the applicant’s amendments. A new reference was found. A new rejection is made herein. Applicant’s arguments are now moot in view of the new rejection of the claims. PNG media_image1.png 720 1266 media_image1.png Greyscale Claim 1 is amended to recite and Brombach teaches ‘.. -a content movement input unit configured to receive a request from a vehicle occupant for movement of content among a plurality of display regions; (see abstract where the device has a center console touch screen as a first display region and then a position control touch screen as a second display region and where each of the display screens can move the icons around to adjust the seat controller and the seat controlling motors to adjust and recline the seat using the first or the second touchscreen by moving the icon and FIG. 3) .... wherein the control unit is further configured to generates a control command for controlling at least one of sound or seat rotation based on, considering movement information of a content playing region resulting from the movement of the content among the plurality of display regions”. ; (see abstract where the device has a center console touch screen as a first display region and then a position control touch screen as a second display region and where each of the display screens can move the icons around to adjust the seat controller and the seat controlling motors to adjust and recline the seat using the first or the second touchscreen by moving the icon and FIG. 3 and see paragraph 18-22 where the user can start using the center console and then use the touch screen both to move the seat and adjust the sound using the ford app)”. It would have been obvious for one of ordinary skill in the art before the effective filing date to combine the disclosure of the primary reference with the teachings of BROMACH assigned to FORD with a reasonable expectation of success since BROMBACH teaches that the seat rotation and seat reclining can be controlled by two different touchscreens including a first touchscreen that includes the FORD app that can also adjust the sound and a second touch screen to also adjust the app via a swiping motion to recline the seats or adjust the seats as desired using the two different windows. This can provide the user with an improved centralized location for adjustment of all of the components rather than searching under the seat. See paragraph 18-30 of BROMBACH. Claim Rejections - 35 USC § 103 In the event the determination of the status of the application as subject to AIA 35 U.S.C. 102 and 103 (or as subject to pre-AIA 35 U.S.C. 102 and 103) is incorrect, any correction of the statutory basis (i.e., changing from AIA to pre-AIA ) for the rejection will not be considered a new ground of rejection if the prior art relied upon, and the rationale supporting the rejection, would be the same under either status. The following is a quotation of 35 U.S.C. 103 which forms the basis for all obviousness rejections set forth in this Office action: A patent for a claimed invention may not be obtained, notwithstanding that the claimed invention is not identically disclosed as set forth in section 102, if the differences between the claimed invention and the prior art are such that the claimed invention as a whole would have been obvious before the effective filing date of the claimed invention to a person having ordinary skill in the art to which the claimed invention pertains. Patentability shall not be negated by the manner in which the invention was made. The factual inquiries for establishing a background for determining obviousness under 35 U.S.C. 103 are summarized as follows: 1. Determining the scope and contents of the prior art. 2. Ascertaining the differences between the prior art and the claims at issue. 3. Resolving the level of ordinary skill in the pertinent art. 4. Considering objective evidence present in the application indicating obviousness or nonobviousness. This application currently names joint inventors. In considering patentability of the claims the examiner presumes that the subject matter of the various claims was commonly owned as of the effective filing date of the claimed invention(s) absent any evidence to the contrary. Applicant is advised of the obligation under 37 CFR 1.56 to point out the inventor and effective filing dates of each claim that was not commonly owned as of the effective filing date of the later invention in order for the examiner to consider the applicability of 35 U.S.C. 102(b)(2)(C) for any potential 35 U.S.C. 102(a)(2) prior art against the later invention. Claims 1-3 are rejected under 35 U.S.C. sec. 103 as being unpatentable as obvious in view of International Patent Application Pub. No.: WO2006101801A2 to Mac Mullan et al. filed in 2005 and in view of U.S. Patent No.: US10020995B2 to Ricci that was filed in 2012 (hereinafter “Ricci”) and in view of Chinese Patent Pub. No.: CN208003466U (hereinafter the 466 reference) and in view of Chinese Patent Pub. No.: CN104442570A to Liuzhong Hangsheng Technology Co. LTD (hereinafter “LIUZHONG”) filed in 2014 and in view of United States Patent Application Pub. No.: US 2018 / 0239483 A1 to Brombach that was filed in 2017. PNG media_image2.png 622 926 media_image2.png Greyscale Mac Mullan discloses “1. A system for controlling (See FIG. 4 where the content source 402 can provide a content source from the MPEG decoder chip 408 to a HDMI transmitter chip and to a wireless transmitter to a wireless signal to a content sink 404 and wireless receiver 418 to the HDMI receiver chip 412 and to the monitor via the 24 bit line)” Ricci teaches “..a vehicle display comprising:” (see col. 7, lines 1-30). Claims 1 and 5 are amended to recite and the primary reference to MacMullan is silent but LIUZHOU teaches “an input unit configured to receive a request from a vehicle occupant for movement of the content amount a plurality of display regions”. (see claims 1-3 where the display can be projector LED that is monochromatic or in full LCD color and input a remote controller that can provide an image on the rear seat windscreen pellicle or on the automotive rear windshield being based on teh vehicle speed signal) It would have been obvious for one of ordinary skill in the art before the effective filing date of the present disclosure to combine the teachings of the LIUZHO publication with the disclosure of Mac Mullan with a reasonable expectation of success since the LIUZHO publication teaches that a seat can include a remote controller to project an image within the vehicle via an input.. This can be provided via a full color LCD projector or a monochromatic LED to the real seat windscreen pellicle and/or the rear windshield. See claims 1-5. Mac Mullan discloses “a content movement input unit configured to receive a request for a movement of content (see paragraph 127- 134 where a hello message and a request to connect message is provided and acknowledged to share the content in blocks 1736-8) PNG media_image3.png 836 662 media_image3.png Greyscale among a plurality of display regions; (see FIG. 12 where the sink pair 1202 can provide content from the channel 1 and 2 to the wireless receiver to process the received data to provide the high definition content to the first and the second display) PNG media_image4.png 610 934 media_image4.png Greyscale a control unit configured to generate a content movement control command according to the request for movement; and a display unit configured to display the content according to the content movement control command”. (see paragraph 4-10 and 51-53 and FIG. 17b where the media source provides the content from the first computer and to the wireless transmitter to move the contract from the first display to the receiver 1716 and to the media sink via a bidirectional share of information in block 1768)”. It would have been obvious for one of ordinary skill in the art before the effective filing date of the present disclosure to combine the teachings of Ricci with the disclosure of Mac Mullan with a reasonable expectation of success since Ricci teaches that a handoff between two different processing modules to transfer content in a vehicle can be provided. A hand-off to provide task can be provided from a first processing module to a second processing module and this can be provided with a gesture command. See col. 50, lines 1-66 of Ricci. The 466 reference teaches “..wherein the control unit generates a control command for controlling at least one of a sound or seat rotation, considering movement information of the content playing region”. (this is identified by the applicant under 112(6) in FIG. 2 and paragraph 130-140 as the user moving the seat and the content moving from the side window to directly in front of the user in the rotated seat direction) (See abstract and claims 1-9 and paragraph 1-20 where the user sits with a virtual reality head set and the seat can be rotated with the vr display being output) It would have been obvious for one of ordinary skill in the art before the effective filing date of the present disclosure to combine the teachings of the 466 publication with the disclosure of Mac Mullan with a reasonable expectation of success since the 466 publication teaches that a seat and a user can be belted into the seat with a pair of vr headset augmented reality glasses so the user’s image is in the front of their head at all times and the seat can be rotated to provide an additional rotated effect with the content being displayed. See paragraph 1-20 of the 466 and the abstract. PNG media_image1.png 720 1266 media_image1.png Greyscale Claim 1 is amended to recite and Brombach teaches ‘.. -a content movement input unit configured to receive a request from a vehicle occupant for movement of content among a plurality of display regions; (see abstract where the device has a center console touch screen as a first display region and then a position control touch screen as a second display region and where each of the display screens can move the icons around to adjust the seat controller and the seat controlling motors to adjust and recline the seat using the first or the second touchscreen by moving the icon and FIG. 3) .... wherein the control unit is further configured to generates a control command for controlling at least one of sound or seat rotation based on, considering movement information of a content playing region resulting from the movement of the content among the plurality of display regions”. ; (see abstract where the device has a center console touch screen as a first display region and then a position control touch screen as a second display region and where each of the display screens can move the icons around to adjust the seat controller and the seat controlling motors to adjust and recline the seat using the first or the second touchscreen by moving the icon and FIG. 3 and see paragraph 18-22 where the user can start using the center console and then use the touch screen both to move the seat and adjust the sound using the ford app)”. It would have been obvious for one of ordinary skill in the art before the effective filing date to combine the disclosure of the primary reference with the teachings of BROMACH assigned to FORD with a reasonable expectation of success since BROMBACH teaches that the seat rotation and seat reclining can be controlled by two different touchscreens including a first touchscreen that includes the FORD app that can also adjust the sound and a second touch screen to also adjust the app via a swiping motion to recline the seats or adjust the seats as desired using the two different windows. This can provide the user with an improved centralized location for adjustment of all of the components rather than searching under the seat. See paragraph 18-30 of BROMBACH. Ricci teaches “...2. The system of claim 1, wherein: the input unit receives the request for the movement of the content by receiving a user request through at least one of a gesture, voice, inputting through a home button, or inputting through a smartphone”. (see col. 19, line 19-67). It would have been obvious for one of ordinary skill in the art before the effective filing date of the present disclosure to combine the teachings of Ricci with the disclosure of Mac Mullan with a reasonable expectation of success since Ricci teaches that a handoff between two different processing modules to transfer content in a vehicle can be provided. A hand-off to provide task can be provided from a first processing module to a second processing module and this can be provided with a gesture command. See col. 50, lines 1-66 of Ricci. The primary reference is silent but BROMBACH teaches “.......the movement being associated with controlling at least one of the sound or seat rotation towards the content playing region”.(see abstract and paragraph 18-34)”. See motivation statement above. PNG media_image5.png 630 968 media_image5.png Greyscale Mac Mullan discloses “3. The system of claim 1, wherein: the control unit determines a content playing region considering allocation information of a content display region according to the request for the movement, and accordingly generates the content movement control command”. (see block 1718 where the HDP is asserted in block 1758 to the media source and the media content source in block 1704 and then in response there is an acknowledgment in block 1764 and then a bidirectional exchange of control information in block 1766 and 1768 is provided to transmit the media content from the media source and the transmitter 1706 to the transmitter 1716 and the media sink to the display of the content) The primary reference is silent but Brombach teaches “.......and generate the control command to perform seat rotation toward the content playing region and/or direct sound to the occupant’s position”.(see abstract and paragraph 18-34)”. See motivation statement above. Claim 4 is cancelled. Claims 5-6 are rejected under 35 U.S.C. sec. 103 as being unpatentable as obvious in view of International Patent Application Pub. No.: WO2006101801A2 to Mac Mullan et al. filed in 2005 and in view of U.S. Patent No.: US10020995B2 to Ricci that was filed in 2012 (hereinafter “Ricci”) and the 466 publication and in view of Chinese Patent Pub. No.: CN104442570A to Liuzhong Hangsheng Technology Co. LTD (hereinafter “LIUZHONG”) filed in 2014 and BROMBACH. PNG media_image2.png 622 926 media_image2.png Greyscale Mac Mullan discloses “5. A method for controlling (See FIG. 4 where the content source 402 can provide a content source from the MPEG decoder chip 408 to a HDMI transmitter chip and to a wireless transmitter to a wireless signal to a content sink 404 and wireless receiver 418 to the HDMI receiver chip 412 and to the monitor via the 24 bit line)” Claims 1 and 5 are amended to recite and the primary reference to MacMullan is silent but LIUZHOU teaches “receiving a content movement input from a vehicle occupant for movement of the content amount a plurality of display regions”. (see claims 1-3 where the display can be projector LED that is monochromatic or in full LCD color and input a remote controller that can provide an image on the rear seat windscreen pellicle or on the automotive rear windshield being based on teh vehicle speed signal) It would have been obvious for one of ordinary skill in the art before the effective filing date of the present disclosure to combine the teachings of the LIUZHO publication with the disclosure of Mac Mullan with a reasonable expectation of success since the LIUZHO publication teaches that a seat can include a remote controller to project an image within the vehicle via an input.. This can be provided via a full color LCD projector or a monochromatic LED to the real seat windscreen pellicle and/or the rear windshield. See claims 1-5. Ricci teaches “..a vehicle display comprising:” (see col. 7, lines 1-30). PNG media_image3.png 836 662 media_image3.png Greyscale Mac Mullan discloses “ (a) receiving content movement input; (see paragraph 127- 134 where a hello message and a request to connect message is provided and acknowledged to share the content in blocks 1736-8) (b) generating a command for content movement control; and (see FIG. 12 where the sink pair 1202 can provide content from the channel 1 and 2 to the wireless receiver to process the received data to provide the high definition content to the first and the second display) PNG media_image4.png 610 934 media_image4.png Greyscale (c) moving a content presentation region and performing content display according to the command. ”. (see paragraph 4-10 and 51-53 and FIG. 17b where the media source provides the content from the first computer and to the wireless transmitter to move the contract from the first display to the receiver 1716 and to the media sink via a bidirectional share of information in block 1768) Claim 5 is amended to recite and the 466 reference teaches “...generates the control command for the content movement control for controlling at least one of a sound or seat rotation, considering movement information of the content playing region”. (this is identified by the applicant under 112(6) in FIG. 2 and paragraph 130-140 as the user moving the seat and the content moving from the side window to directly in front of the user in the rotated seat direction) (See abstract and claims 1-9 and paragraph 1-20 where the user sits with a virtual reality head set and the seat can be rotated with the vr display and audio being output) It would have been obvious for one of ordinary skill in the art before the effective filing date of the present disclosure to combine the teachings of the 466 publication with the disclosure of Mac Mullan with a reasonable expectation of success since the 466 publication teaches that a seat and a user can be belted into the seat with a pair of vr headset augmented reality glasses so the user’s image is in the front of their head at all times and the seat can be rotated to provide an additional rotated effect with the content being displayed. See paragraph 1-20 of the 466 and the abstract. PNG media_image1.png 720 1266 media_image1.png Greyscale Claim 5 is amended to recite and Brombach teaches ‘.. -]a request from a vehicle occupant for movement of content among a plurality of display regions from a vehicle occupant (see abstract where the device has a center console touch screen as a first display region and then a position control touch screen as a second display region and where each of the display screens can move the icons around to adjust the seat controller and the seat controlling motors to adjust and recline the seat using the first or the second touchscreen by moving the icon and FIG. 3) .... wherein the control unit is further configured to generates a control command for controlling at least one of sound or seat rotation based on, considering movement information of a content playing region resulting from the movement of the content among the plurality of display regions”. ; (see abstract where the device has a center console touch screen as a first display region and then a position control touch screen as a second display region and where each of the display screens can move the icons around to adjust the seat controller and the seat controlling motors to adjust and recline the seat using the first or the second touchscreen by moving the icon and FIG. 3 and see paragraph 18-22 where the user can start using the center console and then use the touch screen both to move the seat and adjust the sound using the ford app)”. It would have been obvious for one of ordinary skill in the art before the effective filing date to combine the disclosure of the primary reference with the teachings of BROMACH assigned to FORD with a reasonable expectation of success since BROMBACH teaches that the seat rotation and seat reclining can be controlled by two different touchscreens including a first touchscreen that includes the FORD app that can also adjust the sound and a second touch screen to also adjust the app via a swiping motion to recline the seats or adjust the seats as desired using the two different windows. This can provide the user with an improved centralized location for adjustment of all of the components rather than searching under the seat. See paragraph 18-30 of BROMBACH. Ricci teaches “...6. The method of claim 5, further comprising receiving a request for movement of a display region for the content through at least one of the gesture of the occupant inside of the vehicle, the voice thereof, the 15 inputting through the button on the screen, or the inputting through the smartphone. ”. (see col. 19, line 19-67). It would have been obvious for one of ordinary skill in the art before the effective filing date of the present disclosure to combine the teachings of Ricci with the disclosure of Mac Mullan with a reasonable expectation of success since Ricci teaches that a handoff between two different processing modules to transfer content in a vehicle can be provided. A hand-off to provide task can be provided from a first processing module to a second processing module and this can be provided with a gesture command. See col. 50, lines 1-66 of Ricci. The primary reference is silent but Brombach teaches “.......the movement being associated with controlling at least one of the sound or seat rotation toward the content playing region”. (see abstract where the device has a center console touch screen as a first display region and then a position control touch screen as a second display region and where each of the display screens can move the icons around to adjust the seat controller and the seat controlling motors to adjust and recline the seat using the first or the second touchscreen by moving the icon and FIG. 3) (see abstract where the device has a center console touch screen as a first display region and then a position control touch screen as a second display region and where each of the display screens can move the icons around to adjust the seat controller and the seat controlling motors to adjust and recline the seat using the first or the second touchscreen by moving the icon and FIG. 3 and see paragraph 18-22 where the user can start using the center console and then use the touch screen both to move the seat and adjust the sound using the ford app)”. It would have been obvious for one of ordinary skill in the art before the effective filing date to combine the disclosure of the primary reference with the teachings of BROMACH assigned to FORD with a reasonable expectation of success since BROMBACH teaches that the seat rotation and seat reclining can be controlled by two different touchscreens including a first touchscreen that includes the FORD app that can also adjust the sound and a second touch screen to also adjust the app via a swiping motion to recline the seats or adjust the seats as desired using the two different windows. This can provide the user with an improved centralized location for adjustment of all of the components rather than searching under the seat. See paragraph 18-30 of BROMBACH. Claim 7 is rejected under 35 U.S.C. sec. 103 as being unpatentable as obvious in view of International Patent Application Pub. No.: WO2006101801A2 to Mac Mullan et al. filed in 2005 and in view of U.S. Patent No.: US10020995B2 to Ricci that was filed in 2012 (hereinafter “Ricci”) and in view Chinese Patent Application Pub. No.: CN 112498189A filed in 2019 and in view of the 466 publication and in view of Chinese Patent Pub. No.: CN104442570A to Liuzhong Hangsheng Technology Co. LTD (hereinafter “LIUZHONG”) filed in 2014 and in view of Brombach. The 189 publication teaches “...7, The method of claim 5, further comprising generating the command for the content movement control for setting play region according to an arrangement position”. (see abstract). It would have been obvious for one of ordinary skill in the art before the effective filing date of the present disclosure to combine the teachings of the 189 Chinese publication with the disclosure of Mac Mullan with a reasonable expectation of success since the 189 publication teaches that a seat adjustment can be detected. Then a visual angle can also be adjusted to a range. This can improve an experience of the display. See abstract. The primary reference is silent but Brombach teaches “.......and generating the control command to perform seat rotation toward the content playing region and/or direct sound to the occupant’s position”.(see abstract and paragraph 18-34) Claim 8 is cancelled. Claims 9-10 are not entered as being directed to a non-elected invention. Any inquiry concerning this communication or earlier communications from the examiner should be directed to JEAN PAUL CASS whose telephone number is (571)270-1934. The examiner can normally be reached Monday to Friday 7 am to 7 pm; Saturday 10 am to 12 noon. Examiner interviews are available via telephone, in-person, and video conferencing using a USPTO supplied web-based collaboration tool. To schedule an interview, applicant is encouraged to use the USPTO .Automated Interview Request (AIR) at http://www.uspto.gov/interviewpractice. If attempts to reach the examiner by telephone are unsuccessful, the examiner’s supervisor, Scott A. Browne can be reached on 571-270-0151. The fax phone number for the organization where this application or proceeding is assigned is 571-273-8300. Information regarding the status of published or unpublished applications may be obtained from Patent Center. Unpublished application information in Patent Center is available to registered users. To file and manage patent submissions in Patent Center, visit: https://patentcenter.uspto.gov. Visit https://www.uspto.gov/patents/apply/patent-center for more information about Patent Center and https://www.uspto.gov/patents/docx for information about filing in DOCX format. For additional questions, contact the Electronic Business Center (EBC) at 866-217-9197 (toll-free). If you would like assistance from a USPTO Customer Service Representative, call 800-786-9199 (IN USA OR CANADA) or 571-272-1000. /JEAN PAUL CASS/Primary Examiner, Art Unit 3668
Read full office action

Prosecution Timeline

Show 8 earlier events
Jun 11, 2025
Request for Continued Examination
Jun 18, 2025
Response after Non-Final Action
Jul 11, 2025
Non-Final Rejection mailed — §103
Sep 30, 2025
Response Filed
Dec 22, 2025
Final Rejection mailed — §103
Mar 20, 2026
Request for Continued Examination
Apr 20, 2026
Response after Non-Final Action
Apr 30, 2026
Non-Final Rejection mailed — §103 (current)

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Prosecution Projections

5-6
Expected OA Rounds
73%
Grant Probability
98%
With Interview (+25.3%)
2y 10m (~0m remaining)
Median Time to Grant
High
PTA Risk
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