DETAILED ACTION
Status
This communication is in response to Applicant’s “AMENDMENT” filed on 10/29/2025 (hereinafter “Amendment”). In the Amendment, Applicant amended Claims 1, 9, 17 and 19; cancelled Claims 8 and 16; and added no claim(s). Therefore, Claims 1-7, 9-15 and 17-20 are currently pending and presented for examination. Of the pending claims, Claims 1, 9 and 17 are independent.
Original claims 1-20 were originally presented by Applicant and, therefore, have been constructively elected by original presentation for prosecution on the merits per MPEP § 819 and MPEP § 821.03.
The present application (U.S. App. No. 18/395,920), filed after March 16, 2013, is being examined under the first inventor to file (FITF) provisions of the America Invents Act (AIA ).
U.S. Patent Application Publication No. 2025/0209508 of Best et al. (hereinafter “Best”) corresponds to this patent application (U.S. App. No. 18/395,920).
Priority/Benefit Claim
No claim(s) for benefit or priority exists in this application and, therefore, the effective filing date (EFD) of this application is its filing date of December 26, 2023.
Information Disclosure Statement (IDS)
MPEP § 2001.06(b) states “prior art references from one application must be made of record in another subsequent application if such prior art references are ‘material to patentability’ of the subsequent application”.
Examiner notes similarity between this application (U.S. App. No. 18/395,920) and another Wells Fargo Bank application (U.S. App. No. 18/303,379), which published as U.S. Patent Application Publication No. 2024/0354803 of Sarvesetty et al. (hereinafter “Sarvesetty”). Examiner notes that these two applications (i.e., U.S. App. Nos. 18/395,920 and 18/303,379) have no common inventor(s) listed.
Response to Amendments
A Summary of the Response to Applicant’s Amendment:
Applicant’s Amendment overcomes the objection to Claim 19; therefore, the Examiner withdraws the objection to Claim 19. However, Applicant’s Amendment introduces a new objection to independent Claim 9; therefore, the Examiner asserts the objection to Claim 9.
Applicant’s Amendment introduces new rejections to independent Claims 1, 9 and 17 under 35 U.S.C. § 112(b) of the AIA ; therefore, the Examiner asserts new rejections to Claims 1-7, 9-15 and 17-20 under § 112(b) of the AIA , as provided below.
Applicant’s Amendment overcomes rejections to Claims 8 and 16 under 35 U.S.C. § 101; therefore, the Examiner withdraws the rejections to Claims 8 and 16 under 35 U.S.C. § 101. However, Applicant’s Amendment does not overcome rejections to Claims 1-7, 9-15 and 17-20 under 35 U.S.C. § 101; therefore, the Examiner asserts/maintains § 101 rejections to Claims 1-7, 9-15 and 17-20, as provided below.
Applicant’s Amendment overcomes prior art rejections to Claims 8 and 16 under 35 U.S.C. § 103; therefore, the Examiner withdraws the prior art rejections to Claims 8 and 16 under 35 U.S.C. § 103. However, Applicant’s Amendment does not overcome prior art rejections to Claims 1-7, 9-15 and 17-20 under 35 U.S.C. § 103; therefore, the Examiner asserts/maintains § 103 rejections to Claims 1-7, 9-15 and 17-20, as provided below.
Applicant’s arguments are found to be not persuasive; please see Examiner’s “Response to Arguments” provided below.
CPC Classification Notes
Examiner notes CPC classifications G06Q 30/0224-233:
G06Q 30/00 Commerce
G06Q 30/02 • Marketing Price estimation or determination;
G06Q 30/0241 •• Advertisements
G06Q 30/0251 ••• Targeted advertisements
G06Q 30/0252 •••• based on events or environment
G06Q 30/0269 •••• based on user profile or attribute
G06Q 30/0271 ••••• Personalized advertisement
Claim Objection
Independent Claim 9 is objected to because of the following informalities: grammatical error(s).
Examiner notes that Claim 9 recites “…the apparatus comprising: communications hardware…; language model circuitry…; personalization recommendation circuitry…; personalization update circuitry…”; however, Claim 9 lacks a conjunction (e.g., “and”, “or”) between what Examiner believes are the last two elements of the recited apparatus: “personalization recommendation circuitry” and “personalization update circuitry”.
Claim 9 is improper since Claim 9 fails to provide proper structure of what elements are comprised of Applicant’s subject matter (i.e., apparatus) — faulty claim structure recited in Claim 19. Consequently, Claim 9 is objected to.
Appropriate correction(s) is required to Claim 9.
See next page
Claim Rejections - 35 USC § 112
The following is a quotation of 35 U.S.C. 112(b) of the America Invents Act (AIA ):
(b) CONCLUSION.—The specification shall conclude with one or more claims particularly pointing out and distinctly claiming the subject matter which the inventor or a joint inventor regards as the invention.
Claims 1-7, 9-15 and 17-20 are rejected under 35 U.S.C. 112(b) of the AIA as being indefinite for failing to particularly point out and distinctly claim the subject matter which the inventor or a joint inventor regards as the invention. “A claim is indefinite when it contains words or phrases whose meaning is unclear” (MPEP § 2173.05(e)).
Each of independent Claims 1, 9 and 17 at least twice introduces the phrase “set of personalization settings” and then subsequently introduces recitations of “the updated set of personalization settings” (bolding emphasis added); therefore, it is unclear as to what later-recited phrases of “the updated set of personalization settings” refers to in each independent claim — there is insufficient antecedent basis for the phrase “the updated set of personalization settings” recited in each of the independent claims. Thus, independent Claims 1, 9 and 17 are rejected under 35 U.S.C. 112(b) of the AIA as being indefinite.
For example in the phase “in an instance in which the user confirms the updated set of personalization settings” (see pages 3, 6 and 9 of Applicant’s Amendment), it is unclear as to whether recited “the updated set of personalization settings”:
references 1st introduced “modifying the set of personalization settings”;
references 2nd introduced “the updated set of personalization settings” in the phrase “modify, based on the updated set of personalization settings, the incentive offer,…”;
references 3rd introduced “an updated set of personalization settings”;
references 4th introduced “the updated set of personalization settings” in the phase “user interface, wherein the updated set of personalization settings comprises the target setting and the target setting recommendation”; or
references some combination of Applicant’s sets of personalization settings introduced in each independent claim.
In another example with respect to independent Applicant’s independent claims, it is unclear as to whether recited “the updated set of personalization settings” in the phrase “modify, based on the updated set of personalization settings, the incentive offer,…” (see Claims 1, 9 and 17):
(1) references recited “modifying the set of personalization settings”, or
(2) improperly references Applicant’s subsequently-recited “an updated set of personalization settings” recited in each of Applicant’s independent claims.
Therefore, Claims 1, 9 and 17 are rejected under § 112(b) of the AIA . Appropriate corrections are required.
As currently presented in Claims 1, 9 and 17, each of the multiple recitations of “the updated set of personalization settings” are amenable to multiple plausible constructions and since it is unclear as to what the phrase “the updated set of personalization settings” makes antecedent reference to in the independent claims, independent Claims 1, 9 and 17 are rejected under 35 U.S.C. 112(b) of the AIA as being indefinite. Appropriate corrections are required.
Claims 2-7 depend from independent Claim 1, but do not resolve the above issues and inherit the deficiencies of the parent claim(s); therefore, Claims 2-7 are rejected under 35 U.S.C. 112(b) of the AIA . Similarly, Claims 10-15 depend from independent Claim 9, but do not resolve the above issues and inherit the deficiencies of the parent claim(s); therefore, Claims 10-15 are rejected under AIA 35 U.S.C. 112(b) of the AIA . Similarly, Claims 18-20 depend from independent Claim 17, but do not resolve the above issues and inherit the deficiencies of the parent claim(s); therefore, Claims 18-20 are rejected under 35 U.S.C. 112(b) of the AIA .
Appropriate corrections are required.
Claim Rejections - 35 USC § 101
35 U.S.C. 101 reads as follows:
Whoever invents or discovers any new and useful process, machine, manufacture, or composition of matter, or any new and useful improvement thereof, may obtain a patent therefor, subject to the conditions and requirements of this title.
Claims 1-7, 9-15 and 17-20 are rejected under 35 U.S.C. 101 because the claimed invention is directed to non-statutory subject matter. During patent examination, the pending claims must be “given their broadest reasonable interpretation consistent with the specification” (MPEP § 2111). In view of this standard and based upon consideration of all of the relevant factors with respect to each claim as a whole, Claims 1-7, 9-15 and 17-20 are rejected as ineligible subject matter under 35 U.S.C. 101.
Step 1: Claims 1-7, 9-15 and 17-20 satisfy Step 1 enunciated in Alice Corp. v. CLS Bank International, 573 U.S. __, 134 S. Ct. 2347 (2014).
Step 2A: Claims 1-7, 9-15 and 17-20 are rejected under § 101 because Applicant’s claimed subject matter is directed to an abstract idea without significantly more. The rationale for this finding is that Applicant’s claims recite making a recommendation (e.g., a set of personalized/targeted settings/preferences of advertising or promoting “product recommendations, rewards, or other personalized benefits” per as-filed specification ¶ [0002]; advertising privacy/preference; marketing privacy/preference, etc.) to an individual user based on information about the user (i.e., initiating event, which “may include all relevant communications” per published specification paragraph [0075], a life event such as saving for college, etc.) and allowing the user to respond to the recommendation (i.e., user response, “user confirms”, etc.), such as the user accepting the recommendation that was made/offered to the user, as more particularly recited in Applicant’s pending claims save for recited (non-abstract claim elements): first and second outputs; a prompt; a user response; each of Applicant’s recited steps/operations of receiving, generating, providing, presenting, modifying, updating and causing execution; (only independent Claims 1 and 9 and corresponding dependent claims) communications hardware, language model circuitry, personalization recommendation circuitry, and personalization update circuitry; (only Claims 4-5, 12-13 and 20) detecting selection; (only Claims 6 and 14) the language model circuitry comprising a large language model; (only Claim 9) an apparatus comprising configured communications hardware, configured language model circuitry, configured personalization recommendation circuitry, and configured personalization update circuitry; (only Claim 17 and corresponding dependent claims) a computer program product comprising at least one non-transitory computer-readable storage medium storing software instructions that, when executed, cause an apparatus to perform. However, utilizing information about an individual user (i.e., initiating event, such as a life event, saving for college, etc.) to make a recommendation to the user (e.g., a set of personalized/targeted settings/preferences of advertising or promoting “product recommendations, rewards, or other personalized benefits”, advertising privacy/preference; marketing privacy/preference, etc.), as currently recited in Applicant’s pending claims and further explained below, is within a certain method of organizing human activity — (i) fundamental economic principle or practice; (ii) commercial interaction (including advertising, marketing or sales activities or behaviors; business relations); and/or (iii) managing personal behavior. MPEP 2106.04(a)(2)(II)(A) provides examples of “fundamental economic principles or practices” and MPEP 2106.04(a)(2)(II)(B) provides additional discussion and examples of commercial or legal interactions. This judicial exception (i.e., abstract idea exception) is not integrated into a practical application because each claim as a whole, having the combination of additional elements beyond the judicial exception(s), does not integrate the exception into a practical application of the exception and, therefore, the pending claims are “directed to” a judicial exception under USPTO Step 2A. More specifically, each claim as a whole does not appear to reflect the combination of additional elements as: (1) improving the functioning of a computer itself or improving another technology or technical field, (2) applying the judicial exception with, or by use of, a particular machine/manufacture that is integral to the claim, (3) effecting a transformation or reduction of a particular article to a different state or thing, or (4) applying or using the judicial exception in some other meaningful way beyond generally linking the use of the judicial exception to a particular technological environment. Instead, any improvement is to the underlying abstract idea of using information about a user (i.e., initiating event) to make a recommendation to the user. SAP Am., Inc. v. InvestPic, LLC, No. 2017-2081, 2018 U.S. App. LEXIS 12590, Slip. Op. 13 (Fed. Cir. May 15, 2018) (“What is needed is an inventive concept in the non-abstract realm.”). Examiner notes that Applicant's recited use or usage of a “language model” in independent Claims 1 and 9 appear as a high-level black box with no detail about any language algorithm itself or any language processes/logic, such as how Applicant's model operates on input data to produce an output(s), such as Applicant’s “first output” and “second output” as recited in each of independent Claims 1, 9 and 17. In addition, Examiner notes that no detail of any training algorithm appears to be mentioned in Applicant's disclosure and, therefore, no specific way of training the language algorithm/model exists within Applicant's recited use of a “language model”. Consequently, Applicant's mere recitation to "language model" is not sufficient to amount to a practical application under Step 2A, Prong 2 of the Subject Matter Eligibility (SME) analysis. Applicant’s additional elements, taken individually and in combination, do not appear to be integrated into a practical application since they embody mere instructions to implement the abstract idea on a computer or mere use of a computer as a tool to perform the abstract idea, do no more than generally linking the use of the abstract idea to a particular technological environment or field of use {e.g., a computer network environment, such as “FIG. 1 illustrates an example environment 100 within which… [Applicant’s] embodiments may operate” (per ¶ [0024] of Applicant’s as-filed specification) with “user device 106 and the server device 108 may be embodied by any computing devices known in the art” (per ¶ [0026] of Applicant’s as-filed specification) and “system 102 may be implemented as one or more computing devices or server” and the “term ‘server’… refers to any computing device capable of functioning as a server, such as… any other type of server” (per respective ¶¶ [0025] and [0020] of Applicant’s as-filed specification)}, and amount to no more than combining the abstract idea with insignificant extra-solution activity including each of Applicant’s recited operations/processes of receiving, detecting, generating, modifying, updating, presenting, providing and causing execution, as further explained below. For the reasons discussed above, Applicant’s pending claims are directed to an abstract idea that is not integrated into a practical application under Step 2A, Prong 2 of the Subject Matter Eligibility (SME) analysis of 35 U.S.C. 101.
Step 2B: Under Step 2B enunciated in Alice Corp. v. CLS Bank International, 573 U.S. __, 134 S. Ct. 2347 (2014), Applicant’s instant claims do not recite limitations, taken individually and in combination, that are sufficient to amount to “significantly more” than the abstract idea because Applicant’s claims do not recite, as further explained in detail below, an improvement to another technology or technical field, an improvement to the functioning of a computer itself, an application with or by a particular machine, a transformation or reduction of a particular article to a different state or thing, unconventional steps confining the claim to a particular useful application, or meaningful limitations beyond generally linking the use of an abstract idea to a particular technological environment. Examiner also notes that albeit limitations recited in independent Claims 1 and 8 are performed by generically-recited “communications hardware” and “circuitry”, while independent Claim 17 is performed by a generically recited “an apparatus”, these claim limitations (taken individually and in combination) are merely instructions to implement the abstract idea on a computer and require no more than a generic computer to generally link the abstract idea to a particular technological environment or field of use {e.g., a computer network environment, such as “FIG. 1 illustrates an example environment 100 within which… [Applicant’s] embodiments may operate” (per ¶ [0024] of Applicant’s as-filed specification) with “user device 106 and the server device 108 may be embodied by any computing devices known in the art” (per ¶ [0026] of Applicant’s as-filed specification) and “system 102 may be implemented as one or more computing devices or server” and the “term ‘server’… refers to any computing device capable of functioning as a server, such as… any other type of server” (per respective ¶¶ [0025] and [0020] of Applicant’s as-filed specification)}, and no more than a combination of the abstract idea with insignificant extra-solution activity including each of Applicant’s recited operations/processes of receiving, detecting, generating, modifying, updating, presenting, providing and causing execution, as further explained below. As mentioned above, the claim elements in addition to the abstract idea arguably include: first and second outputs; a prompt; a user response; each of Applicant’s recited steps/operations of receiving, generating, providing, presenting, modifying, updating and causing execution; (only independent Claims 1 and 9 and corresponding dependent claims) communications hardware, language model circuitry, personalization recommendation circuitry, and personalization update circuitry; (only Claims 4-5, 12-13 and 20) detecting selection; (only Claims 6 and 14) the language model circuitry comprising a large language model; (only Claim 9) an apparatus comprising configured communications hardware, configured language model circuitry, configured personalization recommendation circuitry, and configured personalization update circuitry; (only Claim 17 and corresponding dependent claims) a computer program product comprising at least one non-transitory computer-readable storage medium storing software instructions that, when executed, cause an apparatus to perform. However, each of these components is recited at a high level of generality that taken individually and in combination perform corresponding generic computer functions of receiving, detecting, generating, modifying, updating, presenting, providing and causing execution — there is no indication that the combination of elements improves the functioning of a computer or improves any other technology since the additional elements taken individually and collectively merely provide conventional computer implementations known to the industry. Furthermore, Examiner notes that none of the processes/steps recited in the pending claims taken individually and in combination impose a meaningful limit on the claim’s scope since none of recited processes/steps taken individually and in combination involve activity that amounts to more than generic computer functions/activity. The steps/processes of receiving, detecting, generating, modifying, updating, presenting, providing and causing execution, as currently recited individually and in combination in Applicant’s claims, are considered to be generic computer functions since they involve having the abstract idea combined with insignificant extra-solution activity, and generally linking the use of an abstract idea to a particular technological environment or field of use previously known to the industry — each of the steps of receiving encompasses a data input/loading or retrieving function performed by virtually all general purpose computers {see Alice Corp., 134 S. Ct. at 2360; see Ultramercial, 772 F.3d at 716‐17; see buySAFE, Inc. v. Google, Inc., 765 F.3d 1350, 1355 (Fed. Cir. 2014); see Cyberfone Systems, LLC v. CNN Interactive Group, Inc., 558 Fed. Appx. 988, 993 (Fed. Cir. 2014); and see Mayo Collaborative Serv. v. Prometheus Labs., Inc., 566 U.S. __, 132 S.Ct. 1289, 101 USPQ2d 1961 (2012)}; each of the steps of detecting encompasses a data recognition/inquiry function or retrieving function performed by virtually all general purpose computers {see Content Extraction and Transmission LLC v. Wells Fargo Bank, N.A., 776 F.3d 1343, 113 U.S.P.Q.2d 1354 (Fed. Cir. 2014), hereinafter “Content Extraction”, for data recognition); each of the steps of updating encompasses a data saving or depositing function performed by virtually all general purpose computers {see Alice Corp., 134 S. Ct. at 2360; Cyberfone Systems, LLC v. CNN Interactive Group, Inc., 558 Fed. Appx. 988 (Fed. Cir. 2014), hereinafter “Cyberfone”; and Content Extraction and Transmission LLC v. Wells Fargo Bank, N.A., 776 F.3d 1343, 113 U.S.P.Q.2d 1354 (Fed. Cir. 2014), hereinafter “Content Extraction”, for data storage}; and each of the steps of generating, modifying, presenting, providing and causing execution encompasses a data output/transmittal function performed by virtually all general purpose computers {see Ultramercial, 772 F.3d at 716‐17; see buySAFE, Inc. v. Google, Inc., 765 F.3d 1350, 1355 (Fed. Cir. 2014); and see Cyberfone Systems, LLC v. CNN Interactive Group, Inc., 558 Fed. Appx. 988, 993 (Fed. Cir. 2014)}. Also Examiner notes it may be worth being mindful of the “July 2015 Update: Subject Matter Eligibility” document, at page 7, second and sixth bullet points (July 30, 2015) regarding various well‐understood, routine, and conventional functions of a computer. Employing well-known computer functions individually and in combination to execute an abstract idea, even when limiting the use of the idea to one particular environment, does not add significantly more, similar to how limiting the computer-implemented abstract idea in Flook (Parker v. Flook, 437 U.S. 584, 19 U.S.P.Q. 193 (1978)) to petrochemical and oil-refining industries was insufficient. For the reasons discussed above, Applicant’s pending claims do not satisfy Step 2B enunciated in Alice Corp. v. CLS Bank International, 573 U.S. __, 134 S. Ct. 2347 (2014).
Consequently, based upon consideration of all of the relevant factors with respect to each claim as a whole, Claims 1-7, 9-15 and 17-20 are rejected under 35 U.S.C. 101 as being directed to non-statutory subject matter. For information regarding 35 U.S.C. 101, please see Subject Matter Eligibility (SME) guidance and instructional materials at https://www.uspto.gov/patents/laws/examination-policy/subject-matter-eligibility, which includes guidance, memoranda, and updates regarding SME under 35 U.S.C. 101.
Claim Rejections - 35 USC § 103
The following is a quotation of 35 U.S.C. 103 (AIA ) which forms the basis for all obviousness rejections set forth in this Office action:
A patent for a claimed invention may not be obtained, notwithstanding that the claimed invention is not identically disclosed as set forth in section 102 of this title, if the differences between the claimed invention and the prior art are such that the claimed invention as a whole would have been obvious before the effective filing date of the claimed invention to a person having ordinary skill in the art to which the claimed invention pertains. Patentability shall not be negated by the manner in which the invention was made.
Claims 1-7, 9-15 and 17-20 are rejected under 35 U.S.C. 103 of the AIA as being unpatentable over U.S. Patent Application Publication No. 2010/0257577 of Grandison et al. (hereinafter “Grandison”) in view of U.S. Patent Application Publication No. 2021/0264520 of Mark Cummings (hereinafter “Cummings”).
Regarding Claim 1, Grandison discloses a method for customizing a set of personalization settings for a user, the method comprising:
providing, by communications hardware and to the user, an offer linked to a target setting recommendation (e.g., providing an offer linked to a target setting recommendation —Grandison at ¶¶ [0020], [0026]–[0027], [0031] and [0033]);
receiving, by the communications hardware, a user response to the offer (e.g., Grandison at ¶¶ [0020], [0027] and [0033]);
receiving, by the communications hardware, initiating event data regarding an initiating event (e.g., receiving data about an event associated with a user, the received event to be used to trigger a 1st output generation —Grandison at ¶¶ [0024]–[0025]);
generating, by language model circuitry and using the initiating event data, a first output (e.g., generating the 1st output based on the triggering event —Grandison at ¶¶ [0024]–[0025] and [0028]–[0029]);
determining, by personalization recommendation circuitry and based on the first output, a target setting from the set of personalization settings and the target setting recommendation, wherein the target setting and the target setting recommendation are related to the initiating event (e.g., “privacy managers having a privacy recommendation component for managing privacy settings” —Grandison at ¶ [0007]; “privacy settings as determined by privacy manager…. custom user privacy settings” —Grandison at ¶ [0020]; and Grandison at ¶¶ [0025]–[0027]);
generating, by the language model circuitry, a prompt, wherein the prompt provides information about the target setting recommendation (e.g., “privacy settings as determined by privacy manager…. display current and recommended privacy settings…. a user may…select either current privacy settings, recommended privacy settings… accept custom user privacy settings” —Grandison at ¶ [0020]; “a user may choose whether or not to select recommended privacy settings” such as whether the “user's privacy settings will be changed to reflect the recommended settings” —Grandison at ¶¶ [0027] and [0031], respectively; and Grandison at ¶¶ [0026]–[0027], [0031] and [0033]);
presenting, by the communications hardware, the prompt to the user (e.g.,
Grandison at ¶¶ [0020], [0026]–[0027], [0031] and [0033]);
receiving, by the communications hardware and in response to the prompt, a user response to the prompt (e.g., Grandison at ¶¶ [0020], [0026]–[0027], [0031] and [0033]);
generating, by the language model circuitry and using the user response to the prompt, a second output (e.g., Grandison at ¶¶ [0020], [0026]–[0027], [0031] and [0033]);
updating, by the personalization recommendation circuitry, the target setting recommendation based on the first output and the second output from the language model circuitry (e.g., Grandison at ¶¶ [0020], [0026]–[0027], [0031] and [0033]); and
in an instance in which executing the target setting recommendation requires modifying the set of personalization settings: modifying, based on the updated set of personalization settings, the offer, and the user response to the offer, a user interface to produce a modified user interface (e.g., Grandison at ¶¶ [0020], [0026]–[0027], [0031] and [0033]);
presenting, by the communications hardware, an updated set of personalization settings to the user through the modified user interface, wherein the updated set of personalization settings comprises the target setting and the target setting recommendation (e.g., Grandison at ¶¶ [0020], [0026]–[0027], [0031] and [0033]), and
in an instance in which the user confirms the updated set of personalization settings, updating, by personalization update circuitry, the set of personalization settings according to the target setting recommendation (e.g., “a user's privacy settings will be changed to reflect the recommended settings” —Grandison at ¶ [0031]; and Grandison at ¶¶ [0020], [0026]–[0027], [0031] and [0033]), but Grandison fails to explicitly disclose: the offer including an incentive offer including an indication of a transaction; wherein the initiating event data comprises an indication of the incentive offer and the user response to the incentive offer; the prompt including a conversation prompt; and causing execution of the transaction related to the incentive offer. However, Cummings teaches a conversational messaging application or a personal artificial intelligence assistant (i.e., AI assistant) running on a client device that prompts a user for input in the form of a user response (e.g., Cummings at ¶ [0082]); providing promotional advertisements (e.g., Cummings at ¶¶ [0133]–[0134]); utilizing an application management service to maintain user data, such as financial goals and life events of the user as well as providing context-specific advice in the form of AI suggestions subject to financial goals and life events (e.g., Cummings at ¶¶ [0057] and [0145]); the offer including an incentive offer including an indication of a transaction, wherein the initiating event data comprises an indication of the incentive offer and the user response to the incentive offer, and causing execution of the transaction related to the incentive offer (e.g., Cummings at ¶¶ [0130]–[0133], [0135] and [0140]–[0141]); as well as a prompt to the user including a conversation prompt (e.g., Cummings at ¶¶ [0082], [0130]–[0131], [0135], [0140]–[0141], [0145] and [0149]). Therefore, it would have been obvious to one skilled in the art, before the effective filing date of the claimed invention, to incorporate the offer including an incentive offer including an indication of a transaction; wherein the initiating event data comprises an indication of the incentive offer and the user response to the incentive offer; the prompt including a conversation prompt; and causing execution of the transaction related to the incentive offer, as taught by Cummings, into the method/system disclosed by Grandison, which is directed toward providing privacy settings to a user and the user selecting/accepting privacy settings (e.g., Grandison at ¶¶ [0020], [0026]–[0027], [0031] and [0033]; and “a user may choose whether or not to select recommended privacy settings” such as whether the “user's privacy settings will be changed to reflect the recommended settings” —Grandison at ¶¶ [0027] and [0031]), because such incorporation would be applying a known technique to a known device (method, or product) ready for improvement to yield predictable results (see MPEP § 2143).
Claim 2 is rejected under 35 U.S.C. 103 as being unpatentable over Grandison in view of Cummings as applied to Claim 1 above and Grandison teaching: determining, by the personalization recommendation circuitry and based on the first output and the second output from the language model circuitry, a profile setting, wherein the profile setting determines the set of personalization settings from among a plurality of sets of personalization settings (e.g., Grandison at ¶¶ [0020], [0026]–[0027], [0031] and [0033]).
Claim 3 is rejected under 35 U.S.C. 103 as being unpatentable over Grandison in view of Cummings as applied to Claim 2 above and Grandison teaching in an instance in which the profile setting differs from a currently active profile setting: updating, by the personalization update circuitry, the currently active profile setting to match the profile setting (e.g., Grandison at ¶¶ [0020], [0026]–[0027], [0031] and [0033]); and updating, by the personalization update circuitry, the set of personalization settings according to the profile setting (e.g., Grandison at ¶¶ [0020], [0026]–[0027], [0031] and [0033]).
Claim 4 is rejected under 35 U.S.C. 103 as being unpatentable over Grandison in view of Cummings as applied to Claim 2 above and Grandison teaching wherein the profile setting is an incognito profile setting and the method further comprises: detecting, by the personalization update circuitry, selection of the incognito profile setting (e.g., Grandison at ¶¶ [0020], [0026]–[0027], [0031] and [0033]); and updating, by the personalization update circuitry, the set of personalization settings so that personal information is not retained (e.g., Grandison at ¶¶ [0020], [0026]–[0027], [0031] and [0033]).
Claim 5 is rejected under 35 U.S.C. 103 as being unpatentable over Grandison in view of Cummings as applied to Claim 2 above and Grandison teaching wherein the profile setting is a sandbox profile setting, and the method further comprising: detecting, by the personalization update circuitry, selection of the sandbox profile setting (e.g., Grandison at ¶¶ [0020], [0026]–[0027], [0031] and [0033]); and updating, by the personalization update circuitry, the set of personalization settings so that personal information is retained only within a sandbox environment (e.g., Grandison at ¶¶ [0020], [0026]–[0027], [0031] and [0033]).
Claim 6 is rejected under 35 U.S.C. 103 as being unpatentable over Grandison in view of Cummings as applied to Claim 1 above and Grandison teaching wherein the initiating event data derives from a database (e.g. Grandison at ¶¶ [0023]–[0025]; and Figure 1 of Grandison), but Grandison fails to explicitly teach wherein the language model circuitry comprises a large language model. However, Cummings teaches a conversational messaging application or a personal artificial intelligence assistant (i.e., AI assistant) running on a client device that prompts a user for input in the form of a user response (e.g., Cummings at ¶ [0082]); providing promotional advertisements (e.g., Cummings at ¶¶ [0133]–[0134]); utilizing an application management service to maintain user data, such as financial goals and life events of the user as well as providing context-specific advice in the form of AI suggestions subject to financial goals and life events (e.g., Cummings at ¶¶ [0057] and [0145]); wherein language model circuitry comprises a large language model (e.g., Cummings at ¶¶ [0004], [0034], [0046] and [0363]). Therefore, it would have been obvious to one skilled in the art, before the effective filing date of the claimed invention, to incorporate wherein the language model circuitry comprises a large language model, as taught by Cummings, into the method/system taught by Grandison in view of Cummings, which is directed toward providing privacy settings to a user and the user selecting/accepting privacy settings (e.g., Grandison at ¶¶ [0020], [0026]–[0027], [0031] and [0033]; and “a user may choose whether or not to select recommended privacy settings” such as whether the “user's privacy settings will be changed to reflect the recommended settings” —Grandison at ¶¶ [0027] and [0031]), because such incorporation would be applying a known technique to a known device (method, or product) ready for improvement to yield predictable results (see MPEP § 2143).
Claim 7 is rejected under 35 U.S.C. 103 as being unpatentable over Grandison in view of Cummings as applied to Claim 1 above and Grandison teaching: receiving, by the communications hardware, a user data update, wherein the initiating event data comprises details of the user data update (e.g., Grandison at ¶¶ [0024]–[0025]), but Grandison fails to explicitly teach wherein the user data update comprises a life event related to the user. However, Cummings teaches a conversational messaging application or a personal artificial intelligence assistant (i.e., AI assistant) running on a client device that prompts a user for input in the form of a user response (e.g., Cummings at ¶ [0082]); providing promotional advertisements (e.g., Cummings at ¶¶ [0133]–[0134]); utilizing an application management service to maintain user data wherein a user data update comprises a life event related to the user (e.g., Cummings at ¶¶ [0040], [0046], [0057] and [0145]). Therefore, it would have been obvious to one skilled in the art, before the effective filing date of the claimed invention, to incorporate wherein the user data update comprises a life event related to the user, as taught by Cummings, into the method/system taught by Grandison in view of Cummings, which is directed toward providing privacy settings to a user and the user selecting/accepting privacy settings based on information related to the user (e.g., Grandison at ¶¶ [0020], [0026]–[0027], [0031] and [0033]), because such incorporation would be applying a known technique to a known device (method, or product) ready for improvement to yield predictable results (see MPEP § 2143).
Regarding Claim 9, Grandison in view of Cummings teaches an apparatus for customizing a set of personalization settings for a user, the apparatus comprising communications hardware (e.g., Grandison at ¶¶ [0013]–[0018]) to perform respective processes/operations as recited in Claim 1, and, therefore, Claim 9 is rejected on the same basis(es) as applied above with respect to Claim 1.
Claims 10-15 recite substantially similar subject matter to that of respective Claims 2-7 and, therefore, Claims 10-15 are rejected on the same basis(es) as Claims 2-7, respectively.
Regarding Claim 17, Grandison in view of Cummings teaches a computer program product for customizing a set of personalization settings for a user, the computer program product comprising at least one non-transitory computer-readable storage medium storing software instructions that, when executed, performs (e.g., Grandison at ¶¶ [0013]–[0018]) respective processes/operations as recited in Claim 1, and, therefore, Claim 17 is rejected on the same basis(es) as applied above with respect to Claim 1.
Claims 18-20 recite substantially similar subject matter to that of respective Claims 2-4 and, therefore, Claims 18-20 are rejected on the same basis(es) as Claims 2-4, respectively.
Response to Arguments
Applicant’s arguments in the Amendment filed on 10/29/2025, have been fully considered and are not persuasive. Examiner notes further recitation above to prior art references Grandison and Cummings in an effort to assist Applicant given Applicant’s amendments and arguments in “Amendment”.
Applicant's Arguments in the Amendment
(Pages 10-11) Applicant asserts that the pending claims, as currently amended, are drawn to eligible subject matter under 35 U.S.C. § 101.
(Page 12) Applicant asserts that independent Claims 1, 9 and 17, as currently amended, are patentable over Grandison in view of Cummings.
Examiner’s Response to Applicant's Arguments
Please see updated/modified § 101 rejections above regarding pending claims being drawn to ineligible subject matter in view of considering all relevant factors with respect to each claim as a whole including amended portions of the independent Claims 1, 9 and 17. Regarding Applicant’s arguments that Claim 1 recites “modifying … a user interface”, Examiner notes that unlike sample Claim 1 of Example 37, nothing in Applicant’s Claim 1 recites a specific manner of automatically displaying icons to a user based on usage that would result in an improved user interface for electronic devices. Instead Applicant’s Claim 1 reciting “modifying … a user interface” is recited at a high level of generality, i.e., as a generic processor performing a generic computer function of processing data which amounts to no more than mere instructions to apply the exception using a generic computer component (user interface). Therefore, this additional element of “modifying … a user interface” does not integrate Applicant’s abstract idea into a practical application.
Regarding § 103, please see citations to prior art references of Grandison in view of Cummings in the § 103 rejections above regarding amended portions of Applicant’s claims including the incentive offer including an indication of a transaction. Examiner notes that during patent examination, the pending claims must be “given their broadest reasonable interpretation”. In view of this standard, and the § 112(b) issues noted above, Examiner asserts § 103 rejections to Applicant’s amended claims, as noted above under § 103. In addition, Examiner notes that patent documents are relevant as prior art for all they contain and that “[a] reference may be relied upon for all that it would have reasonably suggested to one having ordinary skill the art, including nonpreferred embodiments” —MPEP § 2123.
Conclusion
The following references are considered pertinent to Applicant's disclosure, and are being made of record albeit the references are not relied upon as a basis for rejection in this Office action:
U.S. Patent Application Publication No. 2023/0209116 of Leung et al. (hereinafter “Leung”) for “provides a communication service to users via a messaging application (e.g., chat or messaging capability)” with “conversational commerce services” —Leung at ¶¶ [0200] and [0182]; displaying preferences to a user in a user interface and to accept user input (e.g., spoken input) to manage those preferences, such as an option to “manage preferences” (e.g., Leung at ¶ [0247]; and “The user interface … include an option to “manage preferences” or otherwise to provide user input on preferences for accessing access-restricted content” — Leung at ¶ [0066]); a user's interactions with a user interface being analyzed using natural language processing techniques to determine context or intent of the user (e.g., Leung at ¶ [0247]); “user's interactions with the user interface 1620 are analyzed using, e.g., natural language processing techniques, to determine context or intent of the user, which may be treated in a manner similar to “direct” user input.” —Leung at ¶ [0247]; and “the service provider can enable conversational commerce via conversational commerce services, which can use … machine learning mechanisms to analyze… voice inputs into a virtual assistant… to determine intents of user(s) 1214…. Service provider can utilize determined intents to automate customer service, offer promotions, provide recommendations, or otherwise interact with customers in real-time” —Leung at ¶ [0182].
U.S. Patent Application Publication No. 2021/0081837 of Polleri et al. (hereinafter “Polleri”).
U.S. Patent Application Publication No. 2020/0380171 of BONAT (hereinafter “Bonat”) for “result in insights and recommendations and ways to improve the user's privacy preferences. For example, if the user's privacy preferences are overly restrictive, the recommendation may be to allow the user to permit the privacy policy manager to override certain restrictions if the user wishes to continue to access the application or website provided by the entity. In one embodiment, privacy policy manager may require user permission to make any changes to the user's privacy preferences” —Bonat at ¶ [0105]; “In step 245, if the user has enabled automatic actions to be taken, or if the user approves the recommended action, the recommended action may be executed by the privacy policy manager and/or the privacy policy application. In one embodiment, the user's acceptance or rejection of the action may be provided to a machine learning model that may then adjust the user's privacy preferences and/or actions to be taken. In addition, the outcome of the action taken, such as whether additional actions were needed, etc. may be considered” —Bonat at ¶ [0107]; and “recommended action to be reused to train updated versions of the models. These feedback loops may be manual (e.g., where humans review the output, determine if it is correct, and enter that correct value into a database. The human can be the user who is interacting within the system (was this choice correct for you? Y/N) or an expert user that reviews the output of an ML prediction and of a user recommendation); automated, such as with active learning (e.g., where a learning algorithm may interactively query the user), reinforcement learning (e.g., where a learning algorithm is put into interactive environment by trial and error using feedback from its own actions and experiences), combinations thereof, etc. The algorithms (e.g., for privacy policy segment valuation, user privacy preference assessment, and/or recommended action) may be updated using this new labeled data” —Bonat at ¶ [0110].
U.S. Patent Application Publication No. 2019/0355356 of TOKUCHI et al. (hereinafter “Tokuchi”) for “notification and change of setting of a program portion stored in the terminal apparatus 10 may be made by exchanging messages between the personal assistant…and a user” —Tokuchi at ¶ [0037]; and “a conversation partner having a function of interacting with a user is used. The conversation partner is a personal assistant (operation assistant) which replies to inquiries from a user. The personal assistant… receives an utterance of a user, generates a reply such as an answer to the speech by analyzing the content of an utterance, and notifies the user of the reply. For instance, speech of a user is performed by character input, voice input, or image input, and reply is performed by character output, voice output, or image output… The personal assistant analyzes the content of the speech of a user by applying… natural language processing” (NLP) —Tokuchi at ¶ [0030].
U.S. Patent Application Publication No. 2019/0108353 of Sadeh et al. (hereinafter “Sadeh”) for “… personal privacy assistant app receives… collects information about the user; identifies at least one recommended permission setting for the first app… such that the recommended permission setting is user-specific” —Abstract of Sadeh; and “FIGS. 5, 8A-8C and 9 are…interfaces through which the user can accept or deny the recommended permission settings” —Sadeh at ¶ [0016].
U.S. Patent Application Publication No. 2011/0029566 of Grandison et al. (hereinafter “Grandison ‘566”) for “MANAGING PRIVACY SCORES” —Title of Grandison ‘566.
THIS ACTION IS MADE FINAL. Applicant is reminded of the extension of time policy as set forth in 37 CFR 1.136(a).
A shortened statutory period for reply to this final action is set to expire THREE MONTHS from the mailing date of this action. In the event a first reply is filed within TWO MONTHS of the mailing date of this final action and the advisory action is not mailed until after the end of the THREE-MONTH shortened statutory period, then the shortened statutory period will expire on the date the advisory action is mailed, and any extension fee pursuant to 37 CFR 1.136(a) will be calculated from the mailing date of the advisory action. In no event, however, will the statutory period for reply expire later than SIX MONTHS from the mailing date of this final action.
Any inquiry concerning this communication or earlier communications from the examiner should be directed to Mathew Syrowik whose telephone number is 313-446-4862. The examiner can normally be reached on Monday through Friday 8:30 AM to 4:00 PM (Eastern Time). If attempts to reach the examiner by telephone are unsuccessful, the examiner’s supervisor, Waseem Ashraf, can be reached at telephone number 517-270-3948. The fax phone number for the organization where this application or proceeding is assigned is 571-273-8300.
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/Mathew Syrowik/Primary Examiner, Art Unit 3621